A prompt is a request or instruction that triggers a response or action. In the context of language and writing, this term has taken on a different meaning and refers to a specific command, clearly formulated request, or order. And now we will talk about promts for chatGPT, of course.
What is being discussed?
- What is a prompt for ChatGPT and who uses it?
- Who are prompt engineers?
- How to properly compose requests in ChatGPT?
- Marketer’s prompt for ChatGPT
- Examples of prompts in different fields
- Conclusions
Frequently Asked Questions
A prompt (Prompt Engineering) is the selection of text modifications. It can be a simple question or a detailed instruction. Prompts explain to the chatbot the essence of the task to be performed.
They are cues that guide language models. Prompts for ChatGPT are what the chatbot follows in the process of generating responses.
Requests in ChatGPT, i.e., prompts, can have various structures. To get the best result, the prompt should include components such as the role of the language model, the essence of the task, context, goal of the task, description of the expected result, and format (plain text, checklist, specific programming language, table, etc.).
What is a prompt for ChatGPT and who uses it?
The ChatGPT language model from OpenAI uses deep learning methods to understand input data. Its responses are human-like, but they are not always accurate, and sometimes additional explanations, clarifications, requests to correct mistakes, change the writing style, or text structure are needed.
Well-thought-out prompts allow the GPT chatbot’s full potential to be unleashed. This can be compared to a technical task given by a marketer or a client to a designer or programmer. If there is no detailed task, and instead, the specialist receives 1-2 general sentences with project requirements, corrections are inevitable. New remarks and additions will keep arising. Similarly, with prompts: it is better for AI to receive a detailed instruction, sometimes even with examples, rather than a brief request. Detailed prompts save the user’s time and provide better results.
The main advantage of the large GPT language model is that it can search for and formulate responses not like a search engine, but like a human—logically and consistently. Artificial intelligence perceives and understands the content of the input text well and generally provides natural and correct answers. The exception may be when the user does not input a correct and sufficiently informative request. People working with ChatGPT generate prompts and explanations for AI almost daily, writing prompts without even realizing it.
“By providing the language model with the correct prompt, one can achieve not only simple summarization but also paraphrasing in a specific style, switching from passive to active voice, changing the narrative perspective, understanding texts containing fragments written in different languages or tones, and writing a coherent summary in one tone and one language. None of this is possible with summarization tools not based on large language models, which quickly become outdated”. Crafting Effective Prompts for Summarization Using Large Language Models, Luciano Sphere
It can be said that the key to using 100% of the potential of large language models lies in the ability to create prompts. Prompts are used by copywriters, translators, editors, writers, and scientific authors, as well as marketers and SMM specialists. The capabilities of GPT chat extend far beyond writing texts; the language model is used in various fields:
- Website programming;
- App and chatbot development;
- Increasing organic traffic and website promotion;
- Targeting, contextual advertising;
- Brand management;
- Education and training;
- Psychology and coaching;
- Legal consulting, and more.
Prompt engineers typically communicate with language models in an official-business style, using clear instructions and specifying the parameters of the required text (volume, language, presence of examples, scientific justification, etc.). However, for Midjourney and other AI-based tools that generate images, a strategy of formulating prompts using artistic concepts and compositional techniques works well. This requires an understanding of art history, photography, and graphic design.
Some authors now sell their prompts on specialized platforms like PromptBase. Recently, Boston Children’s Hospital started searching for an “AI prompt engineer” to help write scripts for analyzing medical data. The law firm Mishcon de Reya in London announced an open position for a “legal prompt engineer” to develop prompts for legal work. Employers ask candidates to submit screenshots of their relevant dialogues with ChatGPT.
“Approximately 700 prompt developers now use PromptBase to sell prompts on a commission basis to buyers who want, for example, to write their own script for an e-book or personalized ‘motivational life coach.’ The freelance site Fiverr offers over 9,000 listings for AI artists; one seller offers to ‘turn your dreams into art’ for $5”. Tech’s hottest new job: AI whisperer. No coding required, Drew Harwell
Informative prompts play a crucial role in shaping the output of the GPT language model. The chatbot uses them in the process of generating responses, using them as a starting point and understanding what the user wants through them.
Who are prompt engineers?
With the emergence of large AI language models, a new and very promising profession has appeared—the prompt engineer, that is, a person who knows how to create effective prompts for ChatGPT and similar models.
Prompt engineering is the field of creating instructions for ChatGPT and other large language models. Experts believe that this direction will fully unlock the potential of AI and enhance the results of its work. Since artificial intelligence takes into account feedback and preferences, prompts help it improve and better meet user requests with each interaction.
According to Google Trends data, prompt engineering reached its peak in search interest in early 2023.
Users searching for information on this topic also added keywords like “course”, “training”, and “salary”. There are many courses, such as, ChatGPT Prompt Engineering for Developers.
Prompt engineers program in prose, sending commands to AI systems written in plain text. This has revolutionized the traditional concept of human-machine interaction. In this case, managing AI does not require writing technical code; it is enough to simply formulate requests clearly, explain, and provide additional information when needed.
These skills are also important in daily human communication. One could say that AI values certain soft skills in users. Large companies are looking for specialists who can unlock the hidden potential of language models, considering the direction and goals of specific businesses.
For AI developers, experiments with commands for AI can be very useful. By considering responses in various situations, it is possible to eliminate errors in the system’s operation.
How to properly compose requests in ChatGPT?
The complexity and length of a prompt depend on the task’s goal. If you need help writing a social media post, the request can be very simple. However, for developing a marketing strategy or working on program code, you need to provide the language model with as much information as possible. Details determine how satisfied you will be with the result.
Components of a prompt:
- Role: The role the AI should assume (e.g., “Imagine you are a marketing specialist for a web studio…”).
- Task Essence: A brief but meaningful description of the task.
- Context: The platform for placing the generated text, if applicable.
- Goal or Target Audience: The aim of the task or the intended audience.
- Expected Result: A description of the expected output, including format (text, unordered list, JSON, CSV, table, etc.).
- Conditions and Restrictions: Specific styles or phrases to avoid.
Sometimes, ChatGPT requires many details and references. The language model won’t inform the user about this, but it may provide incorrect responses until it receives additional information.
Instructions for communication:
For example: “Imagine you are a journalist interviewing me. I am a business owner specializing in tea and coffee production. Continue the conversation only after my response, and do so for each question. There should be a total of 15 questions from you and 15 answers from me. Ask me clarifying questions. The conversation style should be conversational, avoiding general statements”.
Complex tasks need to be broken down into subtasks to get more accurate answers. AI won’t produce a complete scientific paper or novel based on one or two requests. However, it can help prepare each section or chapter separately. The language model appreciates consistency and requires patience from users.
Remember that ChatGPT remembers the conversation and the previous context of requests. For example, if you asked it to write in German and interact with you as a friend, the AI will follow these instructions until you request to ignore them using the “Ignore Previous Commands” command.
“Clarify”—if the AI’s response is unclear or ambiguous, this command will help get a clearer explanation. Another way to reset previously entered prompts is the “Start over” command, which initiates a complete context reset.
There are a large number of prompts for various fields. Probably the most templates of commands created today are for writers, programmers, and all areas related to marketing and business promotion. Next, we will look at examples of prompts for marketers.
Marketer’s prompt for ChatGPT
Marketers can use various prompts to get information, ideas, or recommendations from ChatGPT. The commands can be roughly divided into several categories depending on the area of marketing and the tools the specialist uses:
- Advice on developing a marketing strategy;
- Social media promotion;
- Content marketing;
- Email marketing;
- Organic traffic growth;
- Analytics and performance evaluation;
- Target audience research;
- Brand formation and promotion, etc.
Next, let’s look at examples of prompts that will be useful for a marketer’s work.
Developing a marketing strategy
Prompt
Imagine you are a marketing specialist for a high-end furniture brand that is launching in [city/region]. Your goal is to create excitement around the brand, attract potential customers, and drive sales. Develop a comprehensive marketing strategy that utilizes both online and offline channels to maximize brand awareness and create a strong brand identity. Consider innovative approaches, unique selling propositions, target audience segmentation, and specific tactics to effectively promote a new furniture brand.
Result
Comprehensive Marketing Strategy for [High-End Furniture Brand] Launch in [City/Region]
1. Market Research and Brand Positioning:
Conduct in-depth market research to understand local preferences, competitors, and consumer behavior in [City/Region].
Define a unique selling proposition (USP) that highlights the brand’s exclusivity, craftsmanship, and design aesthetic.
2. Target Audience Segmentation:
Identify and segment the target audience based on demographics, lifestyle, and purchasing power.
Tailor marketing messages to resonate with the identified audience segments.
3. Online Presence:
Develop a visually appealing and user-friendly website showcasing the furniture collection.
Implement a robust SEO strategy for local search optimization.
Leverage social media platforms (Instagram, Pinterest) for visually-driven content, engaging stories, and influencer partnerships.
4. Offline Engagement:
Host an exclusive launch event at a high-profile venue in [City/Region] to generate buzz and build anticipation.
Collaborate with local interior designers for in-store displays and pop-up shops.
Feature the brand in upscale lifestyle magazines and collaborate with local influencers.
5. Content Marketing:
Create a blog on the website featuring design inspirations, behind-the-scenes content, and interviews with artisans.
Develop engaging video content showcasing the craftsmanship and design process.
Implement an email marketing campaign for exclusive promotions and updates.
6. Innovative Showroom Experience:
Design and set up a flagship showroom in a prime location for customers to experience the luxury and quality firsthand.
Implement augmented reality (AR) or virtual reality (VR) experiences to allow customers to visualize furniture in their homes.
7. Partnerships and Collaborations:
Partner with local luxury hotels or real estate developers for furnishing exclusive spaces.
Collaborate with renowned local artists or designers for limited-edition collections.
8. Exclusive Membership Program:
Launch a VIP membership program offering early access to new collections, exclusive discounts, and personalized design consultations.
9. Public Relations:
Engage with local media for press coverage and feature articles.
Arrange interviews with the brand founders or artisans for a more personal touch.
10. Data Analytics:
– Implement analytics tools to track website traffic, social media engagement, and conversion rates.
– Gather customer feedback to continually refine and improve the brand’s offerings.
This comprehensive marketing strategy aims to create excitement, build brand awareness, and establish [High-End Furniture Brand] as the premier choice for luxury furniture in [City/Region].
As we can see, the chatbot provided a concise yet comprehensive marketing strategy that includes market research and segmentation, brand positioning, online presence, offline engagement, and other promotion aspects up to data analytics.
Keyword research
Prompt
Find long tail keywords for the topic [iPhone repair]. Keep in mind that the region of promotion is New York.
Result
Selection and classification of keywords using Chat GPT prompts
Let’s consider a few options.
Option #1
Prompt
Create a list of keywords for selling Lavazza coffee in New York. The list should include 5 informational keywords and 8 commercial keywords.
Result
Option #2
Prompt
Write a catchy slogan for a product/service. Company: [Name of your company]. Product/Service: [A brief overview of the product/service and what it does]. Key benefit: [Key benefit of the product/service]. Length limit: [Enter a number of words or characters (optional)]. Target audience: [Who is most likely to read this?] Style and tone: Creative and engaging.
Result
In addition to selecting a slogan, the chatbot also created a brief description of the company’s advantages. This text is perfect for an Instagram profile header or for a PPC. Note that the AI structured the task’s text and formatted it nicely.
📌 Read blog: Ad Copy: Examples and Tips on How to Write
Webinar Plan
Prompt
Write a content plan for the webinar. Webinar topic: [Promoting the personal brand of a private doctor]. Webinar objectives: [Collecting applications for a paid course]. Main topics: [Promotion in social networks, development of USPs, lead magnets for patients, participation in thematic events, information products, and self-development]. Length limit: [800 characters without spaces]. Target audience: [young doctors, mainly psychotherapists, psychologists, dentists and gynecologists, pediatricians]. Style and tone: Informative.
Result
Webinar Content Plan: “Promoting the Personal Brand of a Private Doctor”
Webinar Objectives: Collecting applications for a paid course.
Main Topics:
Social Media Promotion: Effective strategies and tools for doctors.
Developing USPs: Creating unique selling propositions for medical practitioners.
Lead Magnets for Patients: Attracting and retaining the target audience.
Participation in Thematic Events: Elevating profile and impact in relevant circles.
Information Products: Creating and selling personalized medical resources.
Self-Development: Enhancing professional growth and recognition.
Length Limit: 800 characters without spaces.
Target Audience: Young doctors, primarily psychotherapists, psychologists, dentists, gynecologists, and pediatricians.
Style and Tone: Informative and educational. Language of Output: English.
Prompt for a Marketing Email
Prompt
Write a promotional e-mail for a new product.
Company: [Promo Agency].
Product: [Help with creating an infoproduct for brand promotion].
Key features and benefits: [Confidentiality, comprehensiveness, support from the moment of developing an action plan to analyzing the results and improvements, a team of specialists for each project, an online consultant in touch for additions and new ideas].
Key advantage: [The result is a book or other information product authored by the client].
Target audience: [Entrepreneurs, experts in various fields, bloggers, mentors].
Style and tone: Professional and motivating.
Language of output: English.
Result
Subject: Elevate Your Brand with Our Exclusive Infoproduct Creation Service!
Dear [Recipient’s Name],
At [Promo Agency], we understand the power of a compelling narrative to boost your brand. That’s why we’re thrilled to introduce our latest service – expert assistance in crafting impactful infoproducts tailored to elevate your brand to new heights.
Key Features and Benefits:
Confidentiality: Your project is our priority, and confidentiality is our commitment.
Comprehensiveness: From developing the initial action plan to analyzing results and suggesting improvements, we’ve got you covered.
Specialized Team: Each project is assigned a dedicated team of specialists ensuring a holistic approach.
Online Consultant: Stay connected with our online consultant for real-time additions and fresh ideas.
Key Advantage:
The end result? A meticulously crafted book or another bespoke information product—authored by you.
Who Can Benefit:
Entrepreneurs seeking to establish thought leadership.
Experts in various fields aiming for wider recognition.
Bloggers looking to monetize their expertise.
Mentors aspiring to leave a lasting impact.
Partner with us to turn your insights into a captivating narrative that resonates with your audience.
Ready to redefine your brand narrative? Let’s embark on this transformative journey together!
Best Regards,
[Your Name]
[Your Title]
[Promo Agency]
[Contact Information]
Script for a Video Ad
Prompt
Request for a GTT chat to write a script for a video ad
Write a script for a promotional video offering a product.
Product: [A mobile app for monitoring weight, movement and calorie intake].
Company: [Sportlife].
Key features and benefits: [The application is free, domestic. It has several modes, suitable for everyone. There is a section for notes and an interesting interface (you can choose a character that will display the user’s results and successes).
Key advantage: [Very bright, free].
Product price: [Free, but it offers paid services of an online trainer and nutritionist].
Target audience: [Men and women who go to the gym, young mothers].
Style and tone: Engaging and informative.
Output language: English.
Result
[The promotional video opens with upbeat music playing in the background. The screen fades from black to reveal colorful graphics of fitness-related images, such as dumbbells, fruits, and exercise equipment. A voiceover begins as the images transition smoothly.]
Voiceover: “Introducing Sportlife—the ultimate mobile app for tracking your fitness journey!”
[The screen displays the Sportlife logo and transitions to show screenshots of the app’s features.]
Voiceover: “With Sportlife, you can monitor your weight, track your movement, and manage your calorie intake, all in one convenient app.”
[The screen shows different modes of the app, such as “Weight Tracker,” “Activity Monitor,” and “Calorie Counter.”]
Voiceover: “Whether you’re hitting the gym, going for a run, or simply trying to eat healthier, Sportlife has got you covered.”
[The screen focuses on the app’s user-friendly interface and customizable character options.]
Voiceover: “And the best part? Sportlife is completely free to download and use!”
[The screen transitions to show examples of the app’s note-taking feature and personalized character displays.]
Voiceover: “Take notes, set goals, and watch as your chosen character celebrates your achievements every step of the way.”
[The screen displays the Sportlife logo and the tagline “Your Fitness Journey, Elevated.”]
Voiceover: “Don’t wait any longer to take control of your health and fitness. Download Sportlife today and start reaching your goals!”
[The screen fades to black as the music fades out, leaving only the Sportlife logo and a call-to-action to download the app.]
Voiceover: “Sportlife—empowering you to live your best, healthiest life.”
[End of video.]
Company Description Text
Prompt
Write a text about the company for a website or company presentation.
Company: [Marketing Link].
Purpose: [To make clients’ projects profitable].
Service features: [We work with separate client accounts with full access, you can check where the money was spent at any time].
Our team: [The company’s founder is Mykola Lukashuk, a lecturer at the Kyiv National University of Culture and Arts, with experience since 2014].
Our approach/methodology: [We check, set up analytics and goals for free, because without it, it is impossible to work effectively. We set up Google Analytics, CRM, ERP, chatbots, and call-tracking systems].
Services: [SEO promotion, contextual advertising, social media targeting, email, marketing audit].
Length limit: [600 characters without spaces].
Target audience: [business owners, top managers of companies].
Style and tone: Engaging and informative.
Language of output: English.
Result
Welcome to Marketing Link—Where Your Success is Our Mission!
At Marketing Link, we go beyond marketing—we transform projects into profits. Led by Mykola Lukashuk, a seasoned lecturer at Kyiv National University of Culture and Arts since 2014, our company brings expertise and innovation to the forefront.
Why Choose Us?
Transparency is Key: With full access to separate client accounts, you can track every penny spent. Our commitment to transparency builds trust.
Expert Guidance: Mykola Lukashuk leads a team of professionals dedicated to your success. We offer free checks, analytics setup, and goal setting because effective work starts with a solid foundation.
Comprehensive Services: From SEO promotion and contextual advertising to social media targeting, email campaigns, and marketing audits, we cover it all.
Our Approach:
We believe in laying the groundwork for success. That’s why we provide free checks, ensuring your analytics and goals are set up correctly. We integrate essential systems like Google Analytics, CRM, ERP, chatbots, and call-tracking for a holistic marketing approach.
Services We Offer:
SEO Promotion: Elevate your online presence with our proven SEO strategies.
Contextual Advertising: Target your audience effectively through tailored advertising campaigns.
Social Media Targeting: Leverage the power of social media to connect with your audience.
Email Campaigns: Engage and retain customers through personalized email marketing.
Marketing Audit: Assess and enhance your overall marketing strategy for optimal results.
Who We Cater To:
Our services are crafted for business owners and top managers who seek not just marketing but a partner invested in their success.
Choose Marketing Link—Transforming Visions into Profits. Let’s redefine your success story together!
[Contact Us Today] [Social Media Icons]
When using language models to write texts, it is advisable to edit at least 60-80% of the content generated by the chatbot. This will help avoid Google penalties when publishing the article on a website, keeping the text unique and readable. No matter how complete the AI’s response is, it’s better to have the article polished by an editor or an experienced copywriter who understands the topic. They can correct not only semantic but also factual errors, remove unnecessary content, or write original conclusions.
Examples of ChatGPT prompts in different fields
ChatGPT can be a great advisor in almost any area of life. Of course, AI-generated content should be filtered and the chatbot should be pointed out errors. Thanks to user feedback, the language model improves.
AI often shows particular caution when generating responses to questions related to law, finance, psychology, and medicine.
It’s indeed better to seek specific and up-to-date information from a specialist, but you can get more informative responses from the chatbot than just “Consult a professional.” You can clarify the task by replacing the question “What should I do?” with the command “Create a plan of action for me”.
📌 Read blogpost: Sources Of Information: How to Check and Which to Trust
Artificial intelligence is often used in programming. While it might be possible to get by without prompts when writing texts by entering simple hints, for developers, it is crucial to formulate clear and unambiguous commands.
Writing code
Prompt
Create a [language] script to parse [file format] and extract [information]. The script must meet the following requirements: [list of requirements];
Using the code generation tool, create a Python script to parse CSV files and extract customer information with the following requirements: the script must handle large data sets, support filtering based on specific criteria, and provide a summary report of the extracted data.
Code Review
Prompt
Analyze the given [language] code and suggest improvements: [code snippet];
Act as a code reviewer and provide feedback on a Python script I wrote for a simple web scraping task. Please point out any potential errors or areas of improvement.
Code Conversion
Prompt
Migrate the following [source language] code that interacts with [database or service] to [target language] with a similar database or service: [code snippet];
Perform a migration of code written in Java that interacts with MySQL to C# with a similar database.
Testing
Prompt
Develop an end-to-end testing strategy for a [web/mobile] app that covers critical user workflows.
Act as a QA engineer and devise a comprehensive testing strategy for a mobile app that includes functional, usability, and localization testing.
Expert Comment
Marketers also need to be able to work with code: basic things. For example, a FAQ block is needed for a website page, and AI assistance in this will be invaluable.
In the first option, we asked to generate questions and answers for a product page, and in the second, we received convenient code that can be directly inserted into the site.
Developing a lesson plan: prompt for ChatGPT
ChatGPT is also used in education. Teachers and tutors can create quizzes, tests, and lesson plans by interacting with artificial intelligence. Of course, to do this, you need to provide the AI with sufficient explanations regarding the task’s goals, curriculum specifics, and students’ knowledge levels.
“Fran Bellas, a professor at the University of Coruña in Spain, recommends that educators use ChatGPT as an assistant in creating quizzes, exams, and lesson plans for classes. He says that initially, you should share the curriculum with ChatGPT, and then ask for fresh ideas for quizzes and lesson plans that use contemporary or culturally relevant examples. Bellas also turns to ChatGPT to help teachers ensure that the questions they write themselves are inclusive and accessible for students’ preparation levels”. Teaching with AI, OpenAI
Here is an example of a comprehensive prompt for developing a lesson plan. After entering this command, the teacher can continue the dialogue, working with specific topics of the curriculum.
Prompt
Imagine you are a helpful coach assisting teachers in planning a lesson. Ask the teacher if the students already have knowledge of this topic or if it is an entirely new subject. If the students are already familiar with the topic, ask the teacher to briefly explain what they think the students know about it. Always wait for a response.
Find out the learning objective for the lesson, that is, what the teacher wants the students to understand or be able to do after the lesson.
Based on the information received, create an individualized lesson plan that includes various teaching methods and approaches: presenting theory, checking knowledge, discussions, brainstorming, interactive activities, and working in pairs and groups.
Ask the teacher if they are aware of any misconceptions about the topic that the students might have. If there are any, adjust the lesson plan to address and correct these misconceptions.
Add a conclusion and homework assignment consisting of two parts—an exercise to reinforce theoretical knowledge and a creative task.
Creating a Chatbot
With GPT, you can create a chatbot. Of course, this task will take more time than any of the above examples. The prompt could be as follows.
Prompt
Client (@name) is contacting us because something went wrong. You need to act as a friendly manager responsible for gathering a clear understanding of what went wrong with the order. We know there was a problem, but we need to know what it was, so you must find this out. Apologize on behalf of the company and ask for the email address and order number (do not show a summary to the user or create any information for them). Ask only one question at a time and be friendly. Your job is only to politely gather information.
Here is the history of your conversation with the client: [example client dialogue]. After you have gathered all the information from the client and they no longer need assistance, write “Our manager will review your situation”. Use this phrase only when you have formed a clear summary of the problem (at least one sentence from the user), the order number, and the email address, and the client no longer needs help.
Conclusions
The large language model ChatGPT can assist any professional. Specialists whose work is related to online business interact most closely with artificial intelligence. Effective communication requires an understanding of how the system perceives language commands.
A prompt is a short text instruction that helps the AI correctly perform the task set by the user. A prompt is also needed for training artificial intelligence. The machine uses the prompt to understand how people interact with each other and their environment to provide the most accurate and natural response.
Prompts can be simple or complex, depending on the expected result. They can be used for developing marketing materials, chatbots, programs, writing posts, and even books. Prompts are useful if you do not want to get mediocre results and spend too much time entering additional instructions.
You can learn to write prompts yourself. For this, you need specific knowledge of how to formulate a request and a good understanding of the topic you are working on, your target audience, and your goal.
Define the context of the conversation, be as specific and consistent as possible in your instructions. Experiment with different formulations and approaches to understand what best suits your bot’s goals.
