Benefits of working with us for PPC

We handle key advertising optimization tasks:

Exclude non-converting search queries with over 5 clicks as negative keywords.

Add high-performing queries as exact match keywords to lower CPC.

Optimize KMS placements by disabling low-performing ones.

Adjust CPA/CPL bids: increase for top-performing keywords and decrease for underperformers.

Review and apply or reject Google recommendations.

Optimize bids by location based on CPA.

Explore opportunities to scale campaigns.

We guarantee quality services as outlined in the contract, including:

• Exclusion of irrelevant search queries with over 5 clicks as negative keywords.
• Addition of high-performing search queries as exact match keywords to reduce CPC.
• Optimization of placements in media campaigns by disabling low-performing ones.
• Adjustment of bids for CPA/CPL/ROAS by increasing bids for high-performing keywords and reducing them for underperformers (e.g., no conversions in the past month or CPA 50% worse than the account average).
• Review and application or rejection of Google recommendations.
• Adjustment of bids based on location performance.
• Identification of new ways to scale advertising campaigns.
• We do not guarantee specific performance or conversions because many factors influence outcomes, such as your ad account, Google algorithms, competitors, and external market conditions.

After 4–5 months, we provide more accurate predictions, but the first 1–3 months typically do not offer enough data for reliable planning.

Analysis

Proper setup of Search Ads and Google Analytics if you need to effectively allocate your ad budget in Google Ads and Microsoft Ads (formerly Bing Ads).

Reduced costs

Optimizing the costs for Paid Media: selecting keywords to bid on allows reducing the budget by half while saving (and sometimes even multiplying) the number of requests. We understand the strategies to maximize the return on your investment.

Comprehensive approach

Full range of services for your business: we launch Social Ads, retargeting, and audience testing. We will also set up Google Analytics to track the work.

Remarketing

Research shows that most customers need at least five interactions with your brand or product before making a purchase. That’s why remarketing converts better than any other Paid Media. We also launch dynamic remarketing and product ads to boost your sales.

Dynamic Remarketing

In dynamic remarketing, customers see not just static banners but ads featuring products they viewed on your website. These ads are based on similar products, content, purchase history, and demographic data. We handle analytics, setup, testing, and the dynamic remarketing strategy for your website.

SEO is like a long-term investment—you optimize your website gradually and for lasting results, while Paid Search Ads drive traffic to your website and temporarily increase revenue and conversions, but only as long as you pay for each click.

Because of the ongoing need to pay for every click, many believe that Paid Search Ads cannot compare to organic search results. This is partly true: research shows that 40% of users click on paid ads. However, advertising is crucial for Google, and it does everything to ensure users keep clicking on ads—it is constantly optimized, new tools are introduced, and, most importantly, bid costs and competition continue to rise. If you decide to launch ads from a new account, you should allocate time to “warm it up.”

Google constantly improves its ads, making them less noticeable and more personalized. Facebook follows a similar approach. If you focus only on Paid Search Ads, you will always have to pay, as they lack the cumulative effect of SEO. In contrast, SEO results can start to show after about six months, depending on the budget. To rank locally on Google’s top pages, you need to work as much as your competitors, and to surpass them, you’ll need to work significantly harder.

A logical strategy is to allocate a budget for both SEO and Paid Search Ads. Organic traffic will eventually come and remain steady for a while, even if you stop building backlinks and creating content. However, if you turn off Paid Search Ads, the traffic will immediately stop. Leave us your contact information, and we will prepare an SEO proposal for you.