WHAT ARE BACKLINKS

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Backlinks are links that lead to your website from other websites. Search engines value pages that are linked by reputable sources—so having high-quality backlinks is an important ranking factor. Not all backlinks are beneficial—it depends on the relevance and authority of the linking site, the placement of the link in the content, and other factors […]

ADVERTISING ON PINTEREST: WHY SHOULD YOU USE IT?

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According to Pinterest statistics, 89% of American Pinners use this platform to search for ideas on their path to purchase. This visual search and social network allows you to create personal and business accounts, use both paid and free promotion methods, and increase your brand awareness in a non-intrusive way. If you’re looking for a […]

WHAT IS DATA-DRIVEN MARKETING

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A study by Invesp showed that data-based personalization increases marketing ROI by about 20%. Without analytics, it’s impossible to create a customer profile, divide audiences into segments, and design offers that truly interest people. A solid marketing strategy should be based on real data. This makes data-driven marketing more accurate and effective than traditional marketing, […]