PRICE DISCRIMINATION
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Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs. The term “discrimination” comes from the Latin word “discriminatio”, which means “to distinguish” or “to differentiate”. Pricing in a monopoly market interests many marketers and business owners because the state no longer […]

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING
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Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]

VIRTUAL FITTING ROOMS
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What will be discussed? The ability to virtually try on clothes appeared around 2005. That’s when the Intellifit system was introduced, which was purchased by Unique Solutions in 2009 and renamed Me-ality. Today, more and more brands are using this technology and offering their customers a full online shopping experience. “It is forecasted that the […]

HOW TO CREATE A THANK YOU PAGE FOR YOUR WEBSITE
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A Thank You Page is a page displayed on the website after a visitor completes a target action, for example, placing an order. Quite often, marketers forget about this important element, so having a full-fledged thank-you page will significantly distinguish you among competitors and work for you daily and around the clock. What We Will […]

NOT EXPENSIVE, MAD: HOW TO MAKE MARKETING COST LESS
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Marketing isn’t always expensive. You can start promoting your business or get out of a crisis situation without a big budget. In this article, we’ll talk about how to reduce marketing expenses and save on marketing without losing ground. What will be discussed Find a copywriter Marketing and copywriting go hand in hand. Textual content […]

BURN RATE AND CASH RUNWAY: WHAT THEY ARE, HOW TO REDUCE
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About 80% of startups fail to stay on top because of improper planning and cash flow control. Cash Burn Rate is one of the key indicators for creating and adjusting business strategies, especially for junior businesses. Cash Runway is determined on the basis of this figure, that is, it is the possible duration of existence […]

REDUCTION OF THE COST OF APPLICATION IN GOOGLE ADS BY 7.8 TIMES
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From the case study, you will learn how in a year and a half with the Marketing Link team, the cost of a Google Ads application has decreased 7.8 times for a website selling steel plastic windows. PPC, Paid Social Service Steel plastic windows Business field Kyiv, Ukraine Location Client Window Standard has been producing and […]

INCREASED TRAFFIC 4.5 TIMES FOR BOARD GAMES WEBSITE
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The story of how to increase traffic 4.5 times in 8 months. And also the story of how to turn a hobby into a full-grown business with an offline store and a staff of employees. Read and apply life hacks. PPC, SEO Service Board games Business area Kyiv, Ukraine Location VICTORIA KOZUMLYAKFounder of webstore lordofboards.com.ua […]

WEBSITE PROMOTION FROM 0 TO 3,000 VISITORS PER MONTH FROM ORGANIC TRAFFIC
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From the case study, you will learn how to increase traffic from zero to almost 3,000 visitors per month in a year and a half. Plus, how to sell more products through online payment, shopping ads, photography, and opening an offline store. PolMall sells floor coverings. Specialization — carpets and artificial grass. The company works without […]

INCREASED ORGANIC TRAFFIC BY 280% IN A YEAR FOR A WEB STORE OF BICYCLES
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When promoting an online store of seasonal goods, you need to be prepared for the fact that the result will appear only after the season. It takes time, but the results are good — organic traffic grows two, three or more times. The Ardis-Bike online bike store with a pronounced seasonality was created on the Horoshop platform. […]