At the start, Google Ads was generating around 2 sales per month with a ROAS of 14.4%. After 3 months, this channel became the main source of sales with a ROAS of 324%. We discovered that the issue was not only in the ad settings. The results were also affected by the website, product feed, […]
Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]
Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]
Learn how to use Shopping Research in GPT chat and how it can affect advertising on Google Shopping.
Find out in this article how to choose the right bidding strategies in Google Ads for your business. What you need to pay attention to when setting up your ads.
Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]
In this article, we will show how to track and send the purchase event to GA4.
A case study on how to achieve a ROAS of 969% or 160 sales per month in just 7 months in a highly specific niche like automotive literature.
In this article, we will tell you how our specialists increased sales for US eCommerce using Google Ads and Microsoft Ads.
In our article, you will learn about examples of successful marketing funnels and their impact on business. How to create them and how they differ from a sales funnel
What are conversions, why should you increase this indicator, and what methods exist to improve it? Read about it in the Marketing Link blog
In our article, you will learn: The concept of “what is margin.” Ways to calculate margin and increase business profitability. Top 16 products with high margins.