Eccommerce posts Case studies digital marketing

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

Post author Julia Sotnikova
Post date March 5, 2026
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

Shopping Research в чаті GPT або чи потрібна ще реклама в Google Shopping?

SHOPPING RESEARCH IN GPT CHAT—OR IS ADVERTISING IN GOOGLE SHOPPING STILL NECESSARY?

Learn how to use Shopping Research in GPT chat and how it can affect advertising on Google Shopping.

Post author Roman Chaika
Post date January 29, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Marketing, SEO

Стратегії призначення ставок в Google Ads: як обрати правильну

BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE

Find out in this article how to choose the right bidding strategies in Google Ads for your business. What you need to pay attention to when setting up your ads.

Post author Vlad Taran
Post date September 30, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Google Ads, PPC

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

HOW TO TRACK PURCHASES IN AN ONLINE STORE USING GTM?

In this article, we will show how to track and send the purchase event to GA4.

Post author Sergiy Korotkiy
Post date July 17, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Manual

Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft

HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS

In this article, we will tell you how our specialists increased sales for US eCommerce using Google Ads and Microsoft Ads.

Post author Vlad Taran
Post date July 3, 2025
Reading time 15 minutes to read
Post author # Cases, Ecommerce, Google Ads, Marketing, PPC

Як правильно підвищувати ціни для клієнтів?

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

In this article, we explain how to correctly raise prices for customers and ways to keep them

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

Хто такі кваліфіковані потенційні ліди (MQL)?

WHO ARE MARKETING QUALIFIED LEADS (MQL)?

Learn what a Marketing Qualified Lead (MQL) is and how to determine the quality of a lead. Let’s understand the differences between lead qualification and lead scoring

Post author Oksana Korsun
Post date May 15, 2025
Reading time 15 minutes to read
Post author # Ecommerce, Marketing

how to create a utm link in google analytics

HOW TO CREATE UTM TAGS?

Thanks to UTM, a business owner or marketer understands where traffic comes from, which campaigns, channels, and advertising platforms generate the most clicks, and which content and keywords are most effective.

Post author Oksana Korsun
Post date March 1, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

PRICE DISCRIMINATION

Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs.

Post author Oksana Korsun
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Ecommerce, Marketing

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING

Once you’ve familiarized yourself with the hedgehog and fox concept and the burrito principle, you can make adjustments to your strategy or radically change your team’s action plan.

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce

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