Case studies Paid Social ⭐ Marketing Link

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

Post author Julia Sotnikova
Post date March 5, 2026
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

Директ-маркетинг: що таке метод прямого маркетингу?

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

In this article, we explained what direct marketing is, its effectiveness, and strategies.

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

Вартість залучення клієнта: доленосна бізнес-метрика

COST OF CUSTOMER ACQUISITION OR CAC: A LIFE-CHANGING BUSINESS METRIC

In this article, we’ve analyzed the cost of engaging a CAC and found out the difference between CAC, CPA, and CPL

Post author Oksana Korsun
Post date May 29, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, SEO

Що таке CTR та за якою формулою рахується

WHAT IS CTR AND HOW IS IT CALCULATED?

In this article, we explained what CTR is and how it is calculated.

Post author Oksana Korsun
Post date May 16, 2025
Reading time 10 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

Що таке CPL: Cost Per Lead та як його рахувати

WHAT IS CPL (COST PER LEAD) AND HOW TO CALCULATE IT?

In this article, we will explain what CPL is and how to calculate it.

Post author Oksana Korsun
Post date May 14, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

How to set up Google Ads, SEO for Ed-Tech school

HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL

This is a case study of how we managed to increase the number of applications by 875% in a year in the field of IT courses in the United States.

Post author Vlad Taran
Post date May 12, 2025
Reading time 5 minutes to read
Post author # Cases, Google Ads, Paid Social, PPC, SEO

Less spam, higher price: how a new feature in Meta Ads changes lead generation

SMS CONFIRMATION IN META ADS: HOW IT WORKS AND WHAT YOU NEED TO KNOW

У Meta Ads з’явилася нова опція в інструменті Lead Form Instant Forms — галочка, яка означає «Підтвердження через SMS для отримання ліда».

Post author Julia Sotnikova
Post date February 4, 2025
Reading time 5 minutes to read
Post author # Paid Social

How to get the first subscribers to your Telegram channel

HOW TO GAIN FOLLOWERS ON TELEGRAM?

Developing a Telegram channel requires getting to know your target audience, so we’ve collected dozens of tips on running groups, creating posts, and collecting statistics so you know exactly how to find followers on Telegram.

Post author Oksana Korsun
Post date October 4, 2024
Reading time 10 minutes to read
Post author # Marketing, Paid Social

Маркетингові кейси у сфері б'юті та салонного бізнесу

MARKETING AND CASE STUDIES FOR THE BEAUTY INDUSTRY

We created a detailed guide to building a marketing strategy for beauty. This guide help you find partners and clients, automate the analysis and creation of a marketing budget.

Post author Mykola Lukashuk
Post date September 23, 2024
Reading time 15 minutes to read
Post author # Google Ads, Paid Social, SEO

WHO IS A TARGETOLOGIST AND HOW TO BECOME ONE?

Targeting comes from the English “target” (goal, target), a targetologist hits the target, i.e. the right target audience, by creating ads.

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Facebook, Instagram, Paid Social

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