Over the years of working with advertising, we have become convinced that the problem of the lack of leads is that the wrong strategy was chosen to promote the business.
What are conversions, why should you increase this indicator, and what methods exist to improve it? Read about it in the Marketing Link blog
In this article, we explained what direct marketing is, its effectiveness, and strategies.
In this article, we’ve analyzed the cost of engaging a CAC and found out the difference between CAC, CPA, and CPL
In this article, we explained what CTR is and how it is calculated.
In this article, we will explain what CPL is and how to calculate it.
This is a case study of how we managed to increase the number of applications by 875% in a year in the field of IT courses in the United States.
У Meta Ads з’явилася нова опція в інструменті Lead Form Instant Forms — галочка, яка означає «Підтвердження через SMS для отримання ліда».
Developing a Telegram channel requires getting to know your target audience, so we’ve collected dozens of tips on running groups, creating posts, and collecting statistics so you know exactly how to find followers on Telegram.
We created a detailed guide to building a marketing strategy for beauty. This guide help you find partners and clients, automate the analysis and creation of a marketing budget.
Targeting comes from the English “target” (goal, target), a targetologist hits the target, i.e. the right target audience, by creating ads.
The goal of influencer marketing is to educate, entertain and engage, increasing reach and traffic. Unlike traditional advertising, which is unceremoniously blunt, influencer marketing can generate 11 times better ROI.