The longer and more effectively a company works with each customer, the less it needs to spend on marketing to increase profit. This happens because of a key metric—LTV (Lifetime Value). By understanding how much money each customer brings over a certain period, a business owner or marketer can predict the net income from all […]
RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]
Professional cleaning services are in demand in both B2C and B2B sectors. In the first case, cleaners are trusted with maintaining cleanliness in offices, various commercial, entertainment, sports, and educational establishments. In the second case, cleaners handle the cleaning in residences of individuals who don’t have the time or desire to do thorough cleaning themselves. […]
An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua…” is not a mysterious spell nor a fragment of Latin poetry. It’s merely an excerpt from a sample of “dummy” text, of which variations can be found aplenty online. In the 1500s, an unknown printer used […]
Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]
A lead magnet is a tool commonly used in internet marketing to collect contact information from website visitors (leads). It is designed to attract potential customers without a direct cost. To receive the offered gift, consumers are required to provide their contact details on the website. This could be as simple as an email address […]
More than 30% of clients, after a conflict is resolved by a customer service manager or a supervisor, return and become regular customers. Sometimes, this proportion increases to 50%. How can you benefit from conflict situations in online business and calm a difficult client? What will be discussed: How to properly work with problematic clients […]
Do you know what sets you apart from competitors? The answer to this question will help you create your unique selling proposition (USP). The goal of the USP is to interest your customer with an offer they can’t refuse and will want to share with friends. Let’s understand what the USP is all about. What […]
What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]
In this article, we will explore the main distinctions between brand and product advertising. We will uncover the purposes and advantages of advertising, including its use for promoting products and its various forms. Additionally, we will clarify how Google Shopping operates and provide guidance on setting up Standard Shopping and Performance Max campaigns. What will […]
We thought that this is an important topic, so we explained information about Google search ads campaigns as if to a child: what they are, why they are needed, and how to set them up. We provide a detailed guide on all the setup steps and share tips, take notes! The article is aimed at […]