HOW TO WRITE A MARKETING CASE STUDY: STRUCTURE, EXAMPLES, AND TEMPLATES

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To write a great case study, you need to be a bit of a show-off. Maybe not a huge one—but definitely a show-off. You also need to be a good storyteller, because every case study is a story about how a client and their trusted team worked through a difficult journey together and achieved a […]

HOW TO FORMAT LISTS CORRECTLY

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Formally, a list is a set of data connected by a common characteristic (for example, a to-do list, a grocery list, or a bibliography). A simple list is a single sentence. Let’s check this using a children’s poem as an example. What Are Little Boys Made Of? Snips and snails, and puppy-dogs’ tails;And that’s what […]

HOW TO RUN MEETINGS

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Some people speak to think and some people think to speak. The former usually use the method of “trying out” ideas on the interlocutor, it is easier for them to say something, to hear their words with their own ears

WHAT IS CUSTOMER LTV (LIFETIME VALUE)?

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In this article, we’ve collected the simplest and most effective ways to calculate customer lifetime value, including different calculation methods: predictive and historical.

RFM ANALYSIS AND SEGMENTATION

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RFM analysis is the evaluation of a customer base using three criteria: recency of purchase (Recency), frequency of purchases (Frequency), and total expenditure (Monetary).

WHERE TO FIND CLIENTS FOR A CLEANING COMPANY?

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People let cleaners into their homes, so trust plays a crucial role here. That’s why we’ll share the most common and some lesser-known ways to find clients for a cleaning company.

AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE

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In Google Ads, there are text, banner, video ads, ads in mobile applications, Google Shopping, and My Business. We will examine through examples how to write a good and vivid ad.

HOW TO CREATE AN EXCELLENT LEAD MAGNET FOR YOUR LANDING PAGE

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Lead magnet is indeed the first stage of interaction with prospective buyers, marking the beginning of the sales funnel. In the article, we will delve into the significance of lead magnets, share insights on how to develop them, and discuss tracking their effectiveness.