RFM analysis is the evaluation of a customer base using three criteria: recency of purchase (Recency), frequency of purchases (Frequency), and total expenditure (Monetary).

People let cleaners into their homes, so trust plays a crucial role here. That’s why we’ll share the most common and some lesser-known ways to find clients for a cleaning company.

In Google Ads, there are text, banner, video ads, ads in mobile applications, Google Shopping, and My Business. We will examine through examples how to write a good and vivid ad.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit…” is not a mysterious incantation or a fragment of Latin poetry.

Local Services Ads are focused on lead generation. Let’s discuss how to work with them to maximize leads for your business.

Lead magnet is indeed the first stage of interaction with prospective buyers, marking the beginning of the sales funnel. In the article, we will delve into the significance of lead magnets, share insights on how to develop them, and discuss tracking their effectiveness.

How to benefit from conflict situations in online business and calm down a “difficult” customer?

Do you know what makes you different from your competitors? The answer to this question will help you formulate your unique selling proposition.

A/B ad testing in Google Ads is one of the marketing tools where two different elements in an ad are compared: text, call to action, image, link, to identify the most effective ones.