What I learned about Google's algorithms in 2024 and I'm not discouraged
WHAT I LEARNED ABOUT GOOGLE ALGORITHMS IN 2024 AND KEPT GOING
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On May 5, 2024, Google accidentally released some of its internal data. The details are covered thoroughly in articles by SparkToro’s Rand Fishkin and Mike King: Documents that were never meant to be public are now available online. Disclaimer: I’m not a technical SEO expert, nor do I have programming skills. However, I have a […]

  • Post author Julia Sotnikova
  • Post date November 8, 2024
  • Reading time 10 minutes to read
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Chat GPT как пользоваться
CHAT GPT: HOW TO USE IT AND WHAT TO BE AWARE OF
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The New York Times called ChatGPT “the best artificial intelligence chatbot ever made available to the public”. Developed by OpenAI, this language model is capable of interacting with users in a conversational dialogue. The pre-trained text-generating transformer gained popularity among copywriters, marketers, and business owners. However, over time, users began to doubt the quality of […]

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відгуки клієнтів
CUSTOMER REVIEWS: TYPES AND EXAMPLES OF HOW THEY APPEAR ON A PAGE
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Customer reviews are an effective form of social proof of a product’s quality for any business. On one hand, information from customers helps to learn about the needs of the target audience and improve the product or service. On the other hand, customers’ opinions greatly influence potential clients’ perceptions of your company. Often, reviews are […]

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clothing store
NAME FOR A CLOTHING STORE
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Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. After all, a name should be associative and apt, easily recognizable, and unique. In some cases, when a company changes its name, naming becomes a crucial part of rebranding. In this […]

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LSI Keywords google
WHAT IS LSI-COPYWRITING AND HOW CAN IT HELP PROMOTE YOUR WEBSITE
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LSI copywriting is a method of writing texts for the internet that is based on being useful to readers and using terms that are synonyms of the main keywords. This technology emerged in 1989 and was described as the “Methodology for Searching Text Data Objects” to better categorize the topic of a page. What are […]

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Маркетингові кейси у сфері б'юті та салонного бізнесу
MARKETING AND CASE STUDIES FOR THE BEAUTY INDUSTRY
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The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]

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Promt Engineering
PROMPTS FOR CHATGPT
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A prompt is a request or instruction that triggers a response or action. In the context of language and writing, this term has taken on a different meaning and refers to a specific command, clearly formulated request, or order. And now we will talk about promts for chatGPT, of course. What is being discussed? Frequently […]

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HOW TO FIND CLIENTS FOR A LAWYER
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Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]

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COMPANY PAGE: EXAMPLES OF “ABOUT US” PAGES AND COMPANY DESCRIPTIONS
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The “About the Company” page is often seen by us as filled with dry text about “professional experts” and “significant experience in the field”. If you’re unsure how to design your company page or what content to fill it with, analyze your direct competitors and try to identify what interests your target audience. For a […]

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Marketing Fencing buisness
DIGITAL MARKETING STRATEGY FOR FENCING COMPANY
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Chamblee Fence Company (Georgia, USA)—recognized as the BEST FENCE COMPANY in the Atlanta Metropolitan Area. This family-owned and operated company has been serving customers since 1959 and has won the Consumers Choice Award for 11 consecutive years. From the lumber yard to your front yard, they are committed to excellence. Marketing Link began working with […]

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Crowd marketing image
CROWD MARKETING: WHAT IS IT?
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Crowd marketing skillfully combines the concepts of crowd and marketing to increase brand or website awareness. It leverages social media, forums, marketplaces and various platforms visited by target users with feedback comments that offer nuanced recommendations.  Organically incorporated crowd-links in comment texts are seen by search engines as natural, not promotional, boosting site rankings without risking […]

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вечнозеленый контент
EVERGREEN CONTENT
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Evergreen content is articles on a website that remain relevant for a long time, months or years. Why is evergreen content needed? What we’ll discuss Why is evergreen content needed? Search engines favor your resource because it is interesting to users. For example, a review article about models of a specific product line remains interesting […]

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