HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL
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This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]

WHAT IS A CONTENT PLAN
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Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with your audience. You won’t need to come up with topics “on the fly,” copy headlines […]

REWRITING AND COPYWRITING: WHAT’S THE DIFFERENCE?
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Anyone who has written a school retelling of a text at least once in their life might have felt like a rewriter. You changed the order of sentences, rephrased word combinations, picked synonyms—but didn’t add anything new to the piece. Essentially, that was rewriting. But when the task was to write a reflective essay, a […]

WHAT TO CHOOSE: SEO OR PPC SERVICES?
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Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

WHAT I LEARNED ABOUT GOOGLE ALGORITHMS IN 2024 AND KEPT GOING
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On May 5, 2024, Google accidentally released some of its internal data. The details are covered thoroughly in articles by SparkToro’s Rand Fishkin and Mike King: Documents that were never meant to be public are now available online. Disclaimer: I’m not a technical SEO expert, nor do I have programming skills. However, I have a […]

CHAT GPT: HOW TO USE IT AND WHAT TO BE AWARE OF
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The New York Times called ChatGPT “the best artificial intelligence chatbot ever made available to the public”. Developed by OpenAI, this language model is capable of interacting with users in a conversational dialogue. The pre-trained text-generating transformer gained popularity among copywriters, marketers, and business owners. However, over time, users began to doubt the quality of […]

CUSTOMER REVIEWS: TYPES AND EXAMPLES OF HOW THEY APPEAR ON A PAGE
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Customer reviews are an effective form of social proof of a product’s quality for any business. On one hand, information from customers helps to learn about the needs of the target audience and improve the product or service. On the other hand, customers’ opinions greatly influence potential clients’ perceptions of your company. Often, reviews are […]

NAME FOR A CLOTHING STORE
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Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. After all, a name should be associative and apt, easily recognizable, and unique. In some cases, when a company changes its name, naming becomes a crucial part of rebranding. In this […]

WHAT IS LSI-COPYWRITING AND HOW CAN IT HELP PROMOTE YOUR WEBSITE
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LSI copywriting is a method of writing texts for the internet that is based on being useful to readers and using terms that are synonyms of the main keywords. This technology emerged in 1989 and was described as the “Methodology for Searching Text Data Objects” to better categorize the topic of a page. What are […]

MARKETING AND CASE STUDIES FOR THE BEAUTY INDUSTRY
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The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]

PROMPTS FOR CHATGPT
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A prompt is a request or instruction that triggers a response or action. In the context of language and writing, this term has taken on a different meaning and refers to a specific command, clearly formulated request, or order. And now we will talk about promts for chatGPT, of course. What is being discussed? Frequently […]

HOW TO FIND CLIENTS FOR A LAWYER
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Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]

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