Digital Marketing Agency

Audit your digital marketing

Your marketing can work better

clientlogo_mobile clientlogo_mobile
marketing audit image
Google Ads Agency Marketing Link
$4.4M

managed budget

Full-Service Marketing Agency image
16 months​

average client partnership

Digital Marketing Agency

Audit your digital marketing

  • Your marketing can work better: more leads and more deals.
  • And you’re right—the higher the bar of your business ambitions, the greater the goals your business achieves.
marketing audit image
Google Ads Agency Marketing Link
$4.4M

managed budget

Full-Service Marketing Agency image
16 months

average client partnership

clientlogo clientlogo

Here’s what’s covered in a marketing audit

We can help you understand why it’s important to check contractors. We always remind businesses that while every company is different, one thing stays the same—everyone needs sales and profits. That’s why we tailor strategies to fit your specific goals.

Setup analytics

Reviewing paid search campaigns

Detailed analysis of SEO

Auditing CRM

Auditing shopping platforms and CPA

UI/UX website audit

Setting Up and Verifying Accurate Analytics

Where does any data verification start? That’s right—with analyzing all (working!) evaluation metrics.

01

You need accurate analytics setup or review if:

  • Your data can’t be trusted—for example, analytics show 100 sales, but in reality, it’s one-third less.
  • Your ads performed better before, but lately, you’ve noticed something is off.
  • E-commerce data isn’t tracked in analytics, even though it’s crucial to account for both the number of conversions and the transaction amounts.
  • Your site has phone tracking, chat widgets, or call-tracking, but the data isn’t transmitting or doesn’t match up.
  • You’re trying to determine if your ad spend is paying off.
  • You’re looking for ways to optimize your marketing costs.
02

We’ll help you fix it

Before analyzing your website, we check every form, button, and widget to ensure everything works as intended and transmits data correctly. Every conversion action must be accurately reflected in your analytics system.

We assist not only with Google Analytics but also with Facebook Pixel, LinkedIn Insight Tag, and other analytics platforms. With admin access to Google Analytics and Google Tag Manager, we can quickly fix minor bugs or provide detailed technical instructions for your developers.

marketing audit (consulting)

Audit of Paid Ads (PPC)

We offer a free express audit of your paid search campaigns. This quick review identifies key issues and, using the Pareto principle, highlights the top 80% of opportunities to make your ads more effective while cutting costs.

01

How can a PPC audit help you?

  • Increase your revenue.
  • Get more value from your ads budget.
  • Scale your leads.
02

What do you get after the PPC analysis?

  • A detailed report on the current state of your campaigns, plus an actionable plan to boost ROI and reduce costs. Our team at marketing.link can implement these changes, or your in-house marketers can, while we handle quality control and verification.
  • Clear insights into what’s working and what’s not.
  • A list of specific steps to improve campaign performance.
  • The ability to achieve better results without increasing your budget.

Over 90% of our clients see measurable improvements.

With all recommendations implemented, you’ll see a significant boost in the effectiveness of your paid search campaigns.

SEO Audit

We offer express SEO audit, completed within one business day. For a more in-depth analysis, we dive into your analytics to identify all problem areas. Our process involves over ten specialized tools and the expertise of seasoned professionals.

01

Does this sound familiar?

  • Your website traffic isn’t growing, even though SEO work is ongoing?
  • You feel there’s room for improvement in your SEO strategy?
  • Traffic has started to drop recently?

Let’s find the causes together.

02

On-Page SEO

  • Checking microdata and conducting a manual error analysis, with a focus on page load speed.
  • Analyzing content, including tags (Title, Description, H1) as well as category, product, and service descriptions.
  • Optimizing the website to meet search engine requirements perfectly.
03

Off-Page SEO

  • Performing a detailed backlink audit and creating a report on low-quality links for disavowal or redirection of broken traffic-driving and content pages.
  • Fixing identified issues to strengthen your backlink profile.
  • Analyzing competitor websites, backlink strategies, and traffic sources to help you stay ahead of market trends.

By combining on-page and off-page optimization, we’ll ensure your website ranks higher and delivers better results in search engines.

SEO audit marketing Link

Audit of Marketplaces and CPA Traffic

Are marketplaces and CPA networks driving traffic to your site, but the quality isn’t meeting expectations? We’ll analyze all the factors, show you how to optimize this traffic, and teach you how to manage it effectively.

01

Do you need answers to these questions?

  • How much did you spend on source X?
  • How many clicks did it generate?
  • How many orders came through?
  • What were the total sales?
  • What was the average order value from this source?

We’ve got those answers—or we will as soon as we work with your analytics. We’ll show you how to reduce the cost of leads, improve their quality, and increase their volume.

02

What if traffic wasn’t properly tagged or goals weren’t tracked?

No worries! We’ll analyze traffic through your Thank You page, other forms (or events), and assess the situation with minimal error. Alternatively, we can map sales by days and cross-reference known traffic sources.

Additionally, we’ll fix any bugs in your existing analytics setup and provide a new, updated report by the end of the analysis.

By optimizing your marketplace and CPA traffic, you’ll turn underperforming sources into valuable drivers of growth.

End-to-End Analytics, Call Tracking, CRM

We set up unified tracking for calls, inquiries, and sales operations so you can clearly see the most profitable channels and understand where your money comes from and where it goes.

01

Our Process

  • We dive deep into your project, understanding your business processes and learning about your product.
  • We optimize profitable traffic channels.
  • We consolidate all advertising, website, and sales data into a single report.
  • We implement or fine-tune the CRM system that works best for you.
  • We cut out anything that doesn’t generate revenue.
02

Do You Need End-to-End Analytics?

Ask yourself:

  • Have you been meaning to implement end-to-end analytics, call tracking, or a CRM but haven’t gotten around to it?
  • Is your team struggling with CRM adoption, forgetting to use it, or finding it hard to input data?
  • Has your marketing and sales team been operating separately, leaving you without clear data on ROI?

If you answered “Yes” to at least two of these questions, it’s time to act.

03

What We Do

  • Integrate the missing tools into your workflow.
  • Analyze call recordings to improve scripts and refine your team’s communication strategies.
  • Review deals and provide detailed reports on your sales team’s performance.
  • Take the routine tasks off your plate so you can make informed decisions based on solid analytics.

With our help, you’ll gain a clear understanding of your sales and marketing performance, making it easier to optimize your business and grow.

Automation Services CRM image

UI/UX Website Audit

We analyze visitor behavior on the website:

  • Review analytics counter recordings;
  • Study heatmaps of the website;
  • Launch A/B testing;
  • Conduct usability testing with the target audience;
  • Generate ideas on how to improve conversions.

We prepare reports and recommendations on UI and UX, call tools, chats, and potential structural changes.

How we drive revenue

We increase our clients’ online sales, set up end-to-end analytics, launch products in new markets (USA, Canada, Europe), and test new sales channels for your business.

Traffic and leads

We increase the quality and quantity of traffic so that in the future it will become your main sales channel.

Quick result

We set up Search Ads and Paid Social campaigns to help you start receiving leads as soon as this week—or even tomorrow.

Turnkey systems​

We optimize processes, eliminate routine, automate online business to track everything from costs to profits.

Marketing Success Case Studies

Businesses that partner with Marketing Link achieve results unmatched by other digital marketing and lead generation agencies.

Why choose Marketing Link​

We make money for our clients, value your time and help you achieve more

01

We are profitable for 97% of our clients

We assess risks upfront during the audit if the industry’s profitability is questionable.

02

Win-win partnership approach

A financial advisor can help you or your business keep finances under control.

03

100% in-house marketers

All Marketing Link marketers work full-time under non-disclosure agreements.

Leads Agency image Marketing Link

Award-winning marketing agency

See what partners are saying about our services and how we helped hack their growth.

partnerslogo partnerslogo

Award-winning marketing agency

See how our team excels by winning prestigious marketing competitions and earning top industry awards

partnerslogo partnerslogo

Get your marketing audit on us

Send a request or call the number +1 (813) 666-3675 and get a free consultation

What our clients say

Our team focuses on business results, and that’s why our clients value us.

YouTube Icon

Parker Lancaster

President of Speedway Flooring

Our business has grown exponentially. What I definitely recommend is Marketing Link—they’ve done a great job for us and they are great provider for our business. That’s for sure.

YouTube Icon

Paul Behnen

Brand/Creative Director

Very responsive and very communicative and easy to talk to. So, I look forward too good relationship with Mykola and I’m hopefully solid and great things.

YouTube Icon

George Kidze

Owner, BRO San Diego

After a couple of months, we got CPA close to $100 and increased the Ad budget to 2 times. With Marketing Link, our ROI from Google Ads leads improved by 4.5 times.

Meet the team driving your project forward

We bring together a team of skilled experts to develop a growth plan for your business. They create a complete strategy and run effective multi-channel campaigns using SEO, content marketing, paid ads, paid social, and more.

Our knowledge hub

We host training webinars, create strategies, and publish marketing case studies on our blog.

Webinars

knowlage hub marketing link image 2

Get Practical Marketing Insights—Live or On-Demand

Discover tips from industry experts in our webinars. Our sessions break down complex concepts into simple, clear ideas. Learn how to conduct market research, create a winning strategy, and analyze real-life case studies to avoid mistakes.

Carriers

You will join a close-knit team of data enthusiasts, analytics geeks, and marketing experts. We develop and implement cutting-edge strategies in digital marketing. Our core objective is to drive exponential online growth for our clients’ businesses.

FAQs about Marketing Link

If you’re looking to drive sales immediately, PPC or media ads are excellent options. If you want to generate sales in the future, SEO is the way to go. Startups are better off starting with direct sales: Google Ads, Meta. But if you are ready to invest, consider SEO as well. Contact us and we will prepare a growth plan for your brand.

We handle key advertising optimization tasks:

Exclude non-converting search queries with over 5 clicks as negative keywords.

Add high-performing queries as exact match keywords to lower CPC.

Optimize KMS placements by disabling low-performing ones.

Adjust CPA/CPL bids: increase for top-performing keywords and decrease for underperformers.

Review and apply or reject Google recommendations.

Optimize bids by location based on CPA.

Explore opportunities to scale campaigns.

We guarantee quality services as outlined in the contract, including:

  • Exclusion of irrelevant search queries with over 5 clicks as negative keywords.
  • Addition of high-performing search queries as exact match keywords to reduce CPC.
  • Optimization of placements in media campaigns by disabling low-performing ones.
  • Adjustment of bids for CPA/CPL/ROAS by increasing bids for high-performing keywords and reducing them for underperformers (e.g., no conversions in the past month or CPA 50% worse than the account average).
  • Review and application or rejection of Google recommendations.
  • Adjustment of bids based on location performance.
  • Identification of new ways to scale advertising campaigns.
  • We do not guarantee specific performance or conversions because many factors influence outcomes, such as your ad account, Google algorithms, competitors, and external market conditions.

After 4–5 months, we provide more accurate predictions, but the first 1–3 months typically do not offer enough data for reliable planning.

Our main SEO work includes acquiring PR articles, creating and publishing content.

This directly contributes to the growth of organic traffic. Google ranks websites based on individual behavioral factors.

We guarantee the completion of all tasks outlined in your SEO plan, including the specified amount of content and links as per your chosen package.

Ads optimization includes audience setup, idea generation for new campaigns or adjustments, ad audit and resubmission for moderation, ad group segmentation, algorithm retraining, disabling ineffective groups, CPA/CPL adjustment, consultations on optimization, preparation of new campaigns, placement adjustments, scaling ideas, and reporting.

One-time services during the first month include briefing designers, preparing banner sets, integrating Meta Leads, and verifying or fixing conversion tracking.

Marketing Link PPC Agency image
SEO Agency Marketing Link image

Marketing Link has been recognized for the third consecutive year by the All-Ukrainian Sectoral and Analytical Center, earning the title of “Company of the Year 2023” among NACE 73.11—Advertising Agencies.

Our clients span Ukraine, Europe and the USA, with services in a dozen languages. Marketing Link is a member of the Union of Ukrainian Entrepreneurs, the American Marketing Association, and holds over 20 marketing partnerships and awards.

Alongside SEO, Google Ads, and Meta Ads, we also manage Microsoft Ads, Amazon Ads, LinkedIn Ads, and operate a proprietary Google Ads API automation tool.

Our goal is to drive client profit through systematic processes—200+ guidelines, standardized workflows, strict quality control, attention to detail, and transparent budgeting.