Driving sales through social media

If you’re looking to drive sales immediately, PPC or media ads are excellent options. If you want to generate sales in the future, SEO is the way to go. Startups are better off starting with direct sales: Google Ads, Meta. But if you are ready to invest, consider SEO as well. Contact us and we will prepare a growth plan for your brand.

Facebook ads operate on an auction system. According to Facebook support, "The auction is won by the ad that delivers the highest value to both people and businesses." However, many factors influence costs, including competition in your industry and seasonality (holidays often increase ad costs as many businesses become more active, impacting prices beyond just your direct competitors).

Better audience targeting significantly reduces costs: excluding less-converting devices, removing interests with lower sales (based on analytics), narrowing target interests, and adjusting by age, days of the week, or geography.

You set the ad budget yourself—either a daily spend or a total campaign budget.

We set up the most critical campaigns within the first two working days or optimize existing ones.

For new accounts, Facebook moderation may take additional time. Our priority is to launch essential campaigns as quickly as possible. Afterward, we focus on detailed optimization, designing custom banners, and testing ads.

1. Shopping Ads / Dynamic Remarketing

The algorithm displays your products with photos, titles, and prices to targeted users. In dynamic retargeting, products viewed on your site follow users across social media. Users can click directly to the product page and place orders. Dynamic targeting/retargeting pulls product information (price, description, brand, etc.) from your feed. This is ideal for ecommerce, showcasing products visitors viewed or added to their cart but didn’t purchase.

2. Photos, Videos, Galleries, and Descriptions

These ads are perfect for brand storytelling. Add eye-catching photos and descriptions, create carousel galleries or slideshows, and let your products shine. You can also include a call-to-action button inviting users to visit your website.

3. Lead Generation Ads (Facebook Leads)

When users click the ad button, a pre-filled form opens with their contact details. You can add custom questions for additional information. This works well for services, high-ticket items, or finding business partners.

4. Subscriber Ads

Facebook allows you to create ads specifically for attracting new followers and charges per subscriber.

5. Post Boosting

Due to new ranking rules, only about 1% of your followers see your organic posts. Boosting posts increases visibility and helps attract new audiences.

6. Message Ads

These ads look like standard ones but direct users to Facebook Messenger. We integrate chatbots, craft response scripts, and design user flows. In some industries, message ads have lower lead costs than Facebook Leads.

7. Video Ads on Facebook

Video ads offer better reach at the same cost. They’re a great fit for a comprehensive approach, especially when combined with YouTube advertising.

In recent years, LinkedIn has expanded its advertising features, making it possible to launch a campaign in under an hour. You can set your budget, choose between clicks, impressions, or completed forms, and use formats like Sponsored Content, Sponsored InMail, Text Ads, or Lead Gen Forms. Here’s an overview of each option:

Lead Gen Forms

These ads appear in the news feed and include a call to action to complete a form (similar to Facebook Lead Ads). LinkedIn pre-fills the form with profile data, such as contact details, allowing users to submit it with a single click.

Sponsored Content

This native ad format appears in the news feed to enhance brand awareness. You can create custom audiences with precise parameters. Ad formats include image and text, video ads, and carousel ads.

Sponsored InMail

This is personalized messaging delivered via LinkedIn Messenger. Messages are sent only when users are active, ensuring better engagement. Strict delivery frequency limits mean your message won’t be overlooked.

This format is perfect for event invitations and webinars, as it feels like a direct, personal approach. Add clear call-to-action buttons like “Call Now,” “Learn More,” or “Sign Up.” Messages appear in the recipient’s inbox just like regular messages.

Text Ads

These are pay-per-click (PPC) or cost-per-thousand-impressions (CPM) ads. Ideal for tight budgets or urgent campaigns, they are simple to set up: an attention-grabbing headline, a short description, and a 50x50 image.

LinkedIn’s diverse targeting options make it a powerful tool for reaching professional audiences.

Instagram (Meta Ads)

We create target audiences using at least 20 criteria for precise targeting.

LinkedIn

We fully integrate into your internal departments and workflows, learning your business specifics and becoming your personalized marketing team. We can also collaborate with your existing team to streamline their work.

YouTube (Google Ads)

We target ads to your audience, focusing on relevant views and leads. We use only ethical methods from your Google Ads account, ensuring no view deductions or account bans.

X (Twitter)

With over 328 million active users, X is a great addition if you’re already running Meta ads.

Reddit

Reddit had about 1.5 million visitors in 2020 and is one of the most visited websites globally. It offers less competition compared to Facebook.

Quora

Quora’s unique audience includes millions of users seeking answers to their questions daily.

Pinterest

We find your audience and convert them into clients on Pinterest.

Facebook (Meta Ads)

We set up Facebook Ads to boost sales. Get a free audit of your existing campaigns. We’ll study your business specifics, create a custom strategy, and offer tracking and integration adjustments as a bonus.