Digital Marketing Agency

Driving social media leads
Targeted Traffic, Leads
clientlogo_mobile clientlogo_mobile
Pay-Per-Click (PPC) Advertising Agency Marketing Link
Google Ads Agency Marketing Link
$4.4M

managed budget

Full-Service Marketing Agency image
16 months​

average client partnership

Digital Marketing Agency

Driving sales through social media

Targeted Traffic, Leads

Pay-Per-Click (PPC) Advertising Agency Marketing Link
Google Ads Agency Marketing Link
$4.4M

managed budget

Full-Service Marketing Agency image
16 months

average client partnership

clientlogo clientlogo

Meta Ads: Facebook and Instagram

We create sales-driven strategies: preparing target audiences, testing creatives, integrating analytics, optimizing campaigns, and setting up retargeting.

01

We achieve great results selling products priced from $2 to $2.5M

Facebook offers nearly 20 different ad formats, and for most clients, we set up:

  • Facebook Leads: Collecting ready contacts to forward to your email or integrate into CRM.
  • Direct Message Ads: Automating communication through chatbots.
  • Subscriber Growth: Attracting new followers and boosting top-performing posts.
  • Website Traffic: Driving visitors to your website.
  • Competitor Ads: Targeting audiences of your competitors.
02

Effective Targeting

Targeting by phone numbers or emails and creating lookalike audiences based on existing data works exceptionally well. Facebook ads leverage user interests and data collected via Facebook Pixel, offering hundreds of audience selection criteria—from hobbies to income levels and favorite brands.

We tailor your audience with a minimum of 20 criteria to ensure precise targeting.

Meta Ads: Facebook and Instagram​

How we drive revenue

We increase our clients’ online sales, set up end-to-end analytics, launch products in new markets (USA, Canada, Europe), and test new sales channels for your business.

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Meta Ads

Ads leverage user interests and Facebook Pixel data. Targeting includes hundreds of criteria, from hobbies to income and favorite brands.

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Instagram Ads

Ads are set up via Facebook’s dashboard but differ slightly. Messaging requires unique tools, and audiences should be split for efficiency.

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X Ads

Beyond standard tweet promo, videos, or animations, X offers website clicks and conversion-based payment, ads for app downloads are also available.

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Quora Ads

We target ads in specific topics and test their performance against general interests or lookalike. Quora Ads are costly, so use them with comparison data.

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LinkedIn Ads

LinkedIn targeting is unique, focusing on companies or specialties. We’ve helped find contractors, partners, clients, and franchisees.

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Reddit Ads

Reddit works best with subreddit ads, though all options are tested. Key audience: USA, India, UK, Canada, and Australia.

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YouTube Ads

YouTube ads find clients and tap into its growing audience.

Video ads are a powerful tool, not just an addition to Google Ads.

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Pinterest Ads

You can boosting pins and targeting by interactions or clicks. With less competition than Meta Ads, it’s great for experiments.

Facebook Ad Setup

Our ad setup process: a step-by-step approach—from access and audits to optimization and scaling—a proven method to achieve maximum results

01

Access

  • Facebook Business Page
  • Facebook Ads Manager
  • Google Tag Manager
  • Facebook Catalog
02

Audit

  • Review existing data in Facebook Events Manager.
  • Set up missing goals in Facebook Pixel via Google Tag Manager.
  • Check and fix feed integration in Facebook Catalog and its update frequency.
  • Integrate Facebook Leads.
03

Audience Setup

Define and create multiple audience variations in Facebook Audience Manager based on inventory and audit data.

04

Campaign Creation

Launch separate campaigns with identical ads targeting different audiences, using various ad types (website traffic, shopping ads, dynamic remarketing, lead generation, post boosts, video ads). Test which audiences perform best.

05

A/B Testing

In top-performing campaigns, experiment with A/B testing different ads within the same audience group to refine results.

06

Best Strategy Campaign

Create a dedicated campaign using the best strategy, audience, and ad based on testing results.

07

Scaling

Scale the most successful ad sets and systematically optimize performance.

Marketing Success Case Studies

Businesses that partner with Marketing Link achieve results unmatched by other digital marketing and lead generation agencies.

Why choose Marketing Link​

We make money for our clients, value your time and help you achieve more

01

We are profitable for 97% of our clients

We assess risks upfront during the audit if the industry’s profitability is questionable.

02

Win-win partnership approach

A financial advisor can help you or your business keep finances under control.

03

100% in-house marketers

All Marketing Link marketers work full-time under non-disclosure agreements.

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Award-winning marketing agency

See what partners are saying about our services and how we helped hack their growth.

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Award-winning marketing agency

See how our team excels by winning prestigious marketing competitions and earning top industry awards

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Get your marketing audit on us

Send a request or call the number +1 (813) 666-3675 and get a free consultation

What our clients say

Our team focuses on business results, and that’s why our clients value us.

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Parker Lancaster

President of Speedway Flooring

Our business has grown exponentially. What I definitely recommend is Marketing Link—they’ve done a great job for us and they are great provider for our business. That’s for sure.

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Paul Behnen

Brand/Creative Director

Very responsive and very communicative and easy to talk to. So, I look forward too good relationship with Mykola and I’m hopefully solid and great things.

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George Kidze

Owner, BRO San Diego

After a couple of months, we got CPA close to $100 and increased the Ad budget to 2 times. With Marketing Link, our ROI from Google Ads leads improved by 4.5 times.

Meet the team driving your project forward

We bring together a team of skilled experts to develop a growth plan for your business. They create a complete strategy and run effective multi-channel campaigns using SEO, content marketing, paid ads, paid social, and more.

Our knowledge hub

We host training webinars, create strategies, and publish marketing case studies on our blog.

Webinars

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Get Practical Marketing Insights—Live or On-Demand

Discover tips from industry experts in our webinars. Our sessions break down complex concepts into simple, clear ideas. Learn how to conduct market research, create a winning strategy, and analyze real-life case studies to avoid mistakes.

Carriers

You will join a close-knit team of data enthusiasts, analytics geeks, and marketing experts. We develop and implement cutting-edge strategies in digital marketing. Our core objective is to drive exponential online growth for our clients’ businesses.

FAQs about Marketing Link

If you’re looking to drive sales immediately, PPC or media ads are excellent options. If you want to generate sales in the future, SEO is the way to go. Startups are better off starting with direct sales: Google Ads, Meta. But if you are ready to invest, consider SEO as well. Contact us and we will prepare a growth plan for your brand.

Facebook ads operate on an auction system. According to Facebook support, “The auction is won by the ad that delivers the highest value to both people and businesses.” However, many factors influence costs, including competition in your industry and seasonality (holidays often increase ad costs as many businesses become more active, impacting prices beyond just your direct competitors).

Better audience targeting significantly reduces costs: excluding less-converting devices, removing interests with lower sales (based on analytics), narrowing target interests, and adjusting by age, days of the week, or geography.

You set the ad budget yourself—either a daily spend or a total campaign budget.

We set up the most critical campaigns within the first two working days or optimize existing ones.

For new accounts, Facebook moderation may take additional time. Our priority is to launch essential campaigns as quickly as possible. Afterward, we focus on detailed optimization, designing custom banners, and testing ads.

1. Shopping Ads / Dynamic Remarketing
The algorithm displays your products with photos, titles, and prices to targeted users. In dynamic retargeting, products viewed on your site follow users across social media. Users can click directly to the product page and place orders. Dynamic targeting/retargeting pulls product information (price, description, brand, etc.) from your feed. This is ideal for ecommerce, showcasing products visitors viewed or added to their cart but didn’t purchase.

2. Photos, Videos, Galleries, and Descriptions
These ads are perfect for brand storytelling. Add eye-catching photos and descriptions, create carousel galleries or slideshows, and let your products shine. You can also include a call-to-action button inviting users to visit your website.

3. Lead Generation Ads (Facebook Leads)
When users click the ad button, a pre-filled form opens with their contact details. You can add custom questions for additional information. This works well for services, high-ticket items, or finding business partners.

4. Subscriber Ads
Facebook allows you to create ads specifically for attracting new followers and charges per subscriber.

5. Post Boosting
Due to new ranking rules, only about 1% of your followers see your organic posts. Boosting posts increases visibility and helps attract new audiences.

6. Message Ads
These ads look like standard ones but direct users to Facebook Messenger. We integrate chatbots, craft response scripts, and design user flows. In some industries, message ads have lower lead costs than Facebook Leads.

7. Video Ads on Facebook
Video ads offer better reach at the same cost. They’re a great fit for a comprehensive approach, especially when combined with YouTube advertising.

In recent years, LinkedIn has expanded its advertising features, making it possible to launch a campaign in under an hour. You can set your budget, choose between clicks, impressions, or completed forms, and use formats like Sponsored Content, Sponsored InMail, Text Ads, or Lead Gen Forms. Here’s an overview of each option:

Lead Gen Forms
These ads appear in the news feed and include a call to action to complete a form (similar to Facebook Lead Ads). LinkedIn pre-fills the form with profile data, such as contact details, allowing users to submit it with a single click.

Sponsored Content
This native ad format appears in the news feed to enhance brand awareness. You can create custom audiences with precise parameters. Ad formats include image and text, video ads, and carousel ads.

Sponsored InMail
This is personalized messaging delivered via LinkedIn Messenger. Messages are sent only when users are active, ensuring better engagement. Strict delivery frequency limits mean your message won’t be overlooked.
This format is perfect for event invitations and webinars, as it feels like a direct, personal approach. Add clear call-to-action buttons like “Call Now,” “Learn More,” or “Sign Up.” Messages appear in the recipient’s inbox just like regular messages.

Text Ads
These are pay-per-click (PPC) or cost-per-thousand-impressions (CPM) ads. Ideal for tight budgets or urgent campaigns, they are simple to set up: an attention-grabbing headline, a short description, and a 50×50 image.

LinkedIn’s diverse targeting options make it a powerful tool for reaching professional audiences.

Instagram (Meta Ads) 
We create target audiences using at least 20 criteria for precise targeting.

LinkedIn
We fully integrate into your internal departments and workflows, learning your business specifics and becoming your personalized marketing team. We can also collaborate with your existing team to streamline their work.

YouTube (Google Ads)
We target ads to your audience, focusing on relevant views and leads. We use only ethical methods from your Google Ads account, ensuring no view deductions or account bans.

X (Twitter)
With over 328 million active users, X is a great addition if you’re already running Meta ads.

Reddit
Reddit had about 1.5 million visitors in 2020 and is one of the most visited websites globally. It offers less competition compared to Facebook.

Quora
Quora’s unique audience includes millions of users seeking answers to their questions daily.

Pinterest
We find your audience and convert them into clients on Pinterest.

Facebook (Meta Ads) 
We set up Facebook Ads to boost sales. Get a free audit of your existing campaigns. We’ll study your business specifics, create a custom strategy, and offer tracking and integration adjustments as a bonus.

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SEO Agency Marketing Link image

Marketing Link has been recognized for the third consecutive year by the All-Ukrainian Sectoral and Analytical Center, earning the title of “Company of the Year 2023” among NACE 73.11—Advertising Agencies.

Our clients span Ukraine, Europe and the USA, with services in a dozen languages. Marketing Link is a member of the Union of Ukrainian Entrepreneurs, the American Marketing Association, and holds over 20 marketing partnerships and awards.

Alongside SEO, Google Ads, and Meta Ads, we also manage Microsoft Ads, Amazon Ads, LinkedIn Ads, and operate a proprietary Google Ads API automation tool.

Our goal is to drive client profit through systematic processes—200+ guidelines, standardized workflows, strict quality control, attention to detail, and transparent budgeting.