AI & MARKETING NEWS DIGEST—FEBRUARY 2026
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Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

MARKETING LINK AT INTERCHARM 2025
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This fall, Kyiv once again became the epicenter of the beauty industry—the 24th International InterCHARM 2025 exhibition traditionally brought together thousands of beauty professionals under the roof of the International Exhibition Center. Three days of intense activity, product launches, networking, and professional energy—that’s the best way to describe this year’s atmosphere. With 6,845 sq. m […]

AI & MARKETING NEWS DIGEST—JANUARY 2026
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Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

WHAT ARE BACKLINKS
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In our article you will learn what backlinks are, which ones are considered high-quality, and why they are placed. How to get backlinks
SECRET SANTA AT MARKETING LINK: 2026
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We barely finished Secret Santa 2024 when 2025 flew by—fast and relentless. Here’s how we celebrated last year Secret Santa at Marketing Link 2025. Natasha recommended drawnames.com, and once again we started picking gifts—browsing Rozetka, local shops, and even print stores. The budget was set at 400 UAH, not including delivery. Secret Santa Rules 🎄✨ […]

AMATEURS AT MARKETING LINK
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We’re not into easy games—so on November 26, 2025, we decided to test ourselves in a challenging—and sometimes brutal—game called “Amateurs.” We were inspired by stories from Roma Illyushko and a YouTube show “Lions on Motorcycles.” The rules are simple: guess a number as close as possible to a hidden fact—whether it’s a year, measurement, […]

HALLOWEEN 2025 WITH MARKETING LINK
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“If you want a great holiday—create it yourself.” That’s what we thought, so we ran not one but two Halloween contests: a costume (hat/upper look) contest and a poetry contest. We set the rules and got ready for the spookiest holiday of the year. Halloween Contest Rules Our Winners & Prizes 👋Best presentation—Ivan (Tommy Vercetti)—won […]

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT
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Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]