CHAT GPT: HOW TO USE IT AND WHAT TO BE AWARE OF
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The New York Times called ChatGPT “the best artificial intelligence chatbot ever made available to the public”. Developed by OpenAI, this language model is capable of interacting with users in a conversational dialogue. The pre-trained text-generating transformer gained popularity among copywriters, marketers, and business owners. However, over time, users began to doubt the quality of […]

CUSTOMER REVIEWS: TYPES AND EXAMPLES OF HOW THEY APPEAR ON A PAGE
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Customer reviews are an effective form of social proof of a product’s quality for any business. On one hand, information from customers helps to learn about the needs of the target audience and improve the product or service. On the other hand, customers’ opinions greatly influence potential clients’ perceptions of your company. Often, reviews are […]

NAME FOR A CLOTHING STORE
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Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. After all, a name should be associative and apt, easily recognizable, and unique. In some cases, when a company changes its name, naming becomes a crucial part of rebranding. In this […]

SWOT ANALYSIS
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SWOT analysis is one of the most popular analytical methods, which allows you to assess a company’s strengths and weaknesses, as well as opportunities and threats that can influence its development in certain ways. What will be discussed? The acronym SWOT became known in 1963 thanks to Professor Kenneth Andrews. This happened at Harvard during […]

UX COPYWRITING: WHAT IS IT?
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UX (User Experience), this term pertains to the content that a user interacts with in a service or application, specifically design and text. In this article, we will discuss copywriting for online products, how it affects usability, downloads, and paid subscriptions. According to statistics, 88% of users do not return to a website with poor […]

WHAT IS LSI-COPYWRITING AND HOW CAN IT HELP PROMOTE YOUR WEBSITE
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LSI copywriting is a method of writing texts for the internet that is based on being useful to readers and using terms that are synonyms of the main keywords. This technology emerged in 1989 and was described as the “Methodology for Searching Text Data Objects” to better categorize the topic of a page. What are […]

PROMPTS FOR CHATGPT
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A prompt is a request or instruction that triggers a response or action. In the context of language and writing, this term has taken on a different meaning and refers to a specific command, clearly formulated request, or order. And now we will talk about promts for chatGPT, of course. What is being discussed? Frequently […]

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING
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Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]

VIRTUAL FITTING ROOMS
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What will be discussed? The ability to virtually try on clothes appeared around 2005. That’s when the Intellifit system was introduced, which was purchased by Unique Solutions in 2009 and renamed Me-ality. Today, more and more brands are using this technology and offering their customers a full online shopping experience. “It is forecasted that the […]

WHAT DOES THE PHRASE “LOREM IPSUM” MEAN?
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“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua…” is not a mysterious spell nor a fragment of Latin poetry. It’s merely an excerpt from a sample of “dummy” text, of which variations can be found aplenty online. In the 1500s, an unknown printer used […]

SOURCES OF INFORMATION: HOW TO CHECK AND WHICH TO TRUST
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Information without a link to the original source is manipulative. It’s either plagiarism, where the author wants to claim an interesting idea as their own, or the author’s idea to mislead you with facts you can’t check. Correctly classifying and using information sources is one of the key skills for a marketer. “The original source […]

COMPANY PAGE: EXAMPLES OF “ABOUT US” PAGES AND COMPANY DESCRIPTIONS
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The “About the Company” page is often seen by us as filled with dry text about “professional experts” and “significant experience in the field”. If you’re unsure how to design your company page or what content to fill it with, analyze your direct competitors and try to identify what interests your target audience. For a […]