— Digital Marketing Agency
Customer base is your golden asset—emails simultaneously sell, engage, and build trust with clients.
managed budget
average client partnership
— Digital Marketing Agency
The most cost-effective way to reach 100% of your target audience. Your customer base is your golden asset—emails simultaneously sell, engage, and build trust with your clients.
managed budget
average client partnership
Email Marketing: Breaking the Myths
Let’s debunk some common misconceptions
No, it’s not spam—it’s a dialogue with customers who have consented to subscribe. While some clients may unsubscribe, we apply four proprietary strategies to minimize this (typically keeping unsubscribe rates below 3% for “cold” but active lists).
Email campaigns aren’t just one-off actions; email marketing is a comprehensive strategy. It involves warming up leads, engaging, educating, entertaining, informing, and only then selling. Your customers will appreciate learning about useful promotions.
Email traffic is known as the most cost-effective lead generator for large stores, and that’s a fact. But what about small projects with only a few hundred email subscribers? Invest in growing your list and setting up basic email campaigns. Implementation takes around 2 months, with ROI achievable in 6–12 months.
Newsletters or email marketing?
Let’s set the record straight by clearly distinguishing between email marketing and email campaigns, even if they’re regular.
If you introduce a new product and notify your customers about it—that’s not email marketing
If you’re running a sale—that’s not email marketing. Even a series of educational emails for your customers isn’t a full-fledged strategy—it’s still just email campaigns.We assess risks upfront during the audit if the industry’s profitability is questionable.
Email campaigns are great, and we’re here to help you plan and execute them effectively.
However, email marketing is about building a comprehensive strategy that combines engagement, education, and value creation for long-term results.
What does your business gain with our email marketing
Loyal Customers
Audience is ready to hear from you. By signing up, customers consent to receive updates, and if needed, unsubscribe.
High ROI
Email marketing is the most cost-effective channel compared to SEO, PPC, banner ads, SMM, and others.
Easy Automation
Trigger emails are set up once and only require occasional updates. You can also automate promotional campaigns.
Repeat Sales
Email is the cheapest way to remind customers about brand, bring them back to website, and encourage next purchase.
Expert Reputation
Email campaigns are a simple way to build your authority and maintain a professional connection with your audience.
Reactivating Dormant Customers
With a series of emails offering special perks, we’ll bring inactive customers back to your website.
How we drive revenue
We increase our clients’ online sales, set up end-to-end analytics, launch products in new markets (USA, Canada, Europe), and test new sales channels for your business.
Traffic and leads
We increase the quality and quantity of traffic so that in the future it will become your main sales channel.
Quick result
We set up Search Ads and Paid Social campaigns to help you start receiving leads as soon as this week—or even tomorrow.
Marketing Success Case Studies
Businesses that partner with Marketing Link achieve results unmatched by other digital marketing and lead generation agencies.
+115% lead growth for an ENT clinic in the U.S.
A Google and Microsoft Ads case study on advertising in the U.S. healthcare niche
+115
Number of leads
-8.66%
CPL
Up to 757% ROAS increase for a household chemicals distributor
A Google Ads case study on how to achieve consistently strong performance
757%
ROAS
+1085%
Transactions
+127% leads and −48% CPL for a medical center in California
A Google Ads case study on how to scale leads consistently
+115%
Number of leads
-48%
Google Ads CPL
4x lead growth for the remodeling niche in Alabama
A Google Ads case study on how to scale leads in remodeling
+300%
Number of leads
-55,96%
Google Ads CPL
Up to 628% ROAS increase for a power tools store
A Google and Microsoft Ads case study on how to scale ROAS
+69,85%
Total Revenue
327% → 628%
Google Ads ROAS
Up to 969% ROAS increase for a publishing house
A Google Ads case study on how to sell automotive literature
969%
ROAS
160 sales
per month
+875% lead growth for an IT school
A Google Ads and SEO case study on systematic inquiry growth in the U.S.
by 383% times
Conversions
by 875%
Leads grew
−68.58% CPL for a fence manufacturer
A Google Ads and SEO case study on systematic inquiry growth in the U.S.
+400%
Google Ads leads increased
+65%
SEO traffic YoY
Up to 442% ROAS increase for a sex shop
A Google Ads case study in the erotic products niche: successful and challenging
2.5 times
Increased ROAS
from 176% to 442%
Effectiveness of ad campaigns
7% to 16% conversion rate increase for an appliance repair service
A Google Ads case study on launching ads for a service niche in the U.S.
from 7% to 16%
Conversion growth
+400%
Conversions
7.8x lower CPL for a window manufacturer
A Google Ads case study on optimizing ads in the window niche
-7.8x
Cost per inquiry
+300%
Conversions
Why choose Marketing Link
We make money for our clients, value your time and help you achieve more
We are profitable for 97% of our clients
We assess risks upfront during the audit if the industry’s profitability is questionable.
Win-win partnership approach
A financial advisor can help you or your business keep finances under control.
100% in-house marketers
All Marketing Link marketers work full-time under non-disclosure agreements.
Award-winning marketing agency
See what partners are saying about our services and how we helped hack their growth.
Award-winning marketing agency
See how our team excels by winning prestigious marketing competitions and earning top industry awards
Get your marketing audit on us
Send a request or call the number +1 (813) 666-3675 and get a free consultation
What our clients say
Our team focuses on business results, and that’s why our clients value us.
Parker Lancaster
President of Speedway Flooring
Our business has grown exponentially. What I definitely recommend is Marketing Link—they’ve done a great job for us and they are great provider for our business. That’s for sure.
Paul Behnen
Brand/Creative Director
Very responsive and very communicative and easy to talk to. So, I look forward too good relationship with Mykola and I’m hopefully solid and great things.
George Kidze
Owner, BRO San Diego
After a couple of months, we got CPA close to $100 and increased the Ad budget to 2 times. With Marketing Link, our ROI from Google Ads leads improved by 4.5 times.
Meet the team driving your project forward
We bring together a team of skilled experts to develop a growth plan for your business. They create a complete strategy and run effective multi-channel campaigns using SEO, content marketing, paid ads, paid social, and more.
Nick Lukashuk
Founder & CEO
Anna Ovchinnikova
Project Manager
Julian Aksyonov
Project Manager
Roman Illiushko
Growth Manager
Ivan Sidorov
Lead Gen Manager
Julia Sotnikova
CVO
Vlad Taran
PPC Team Lead
Natalia Mandrykina
SEO specialist
Serhiy Korotkiy
Technical SEO specialist, Analyst
Roman Chaika
PPC manager, Paid Social exper
Anna Ponomareva
PPC-specialist
Myroslav Lychak
PPC-specialistOur knowledge hub
We host training webinars, create strategies, and publish marketing case studies on our blog.
Webinars
Get Practical Marketing Insights—Live or On-Demand
Discover tips from industry experts in our webinars. Our sessions break down complex concepts into simple, clear ideas. Learn how to conduct market research, create a winning strategy, and analyze real-life case studies to avoid mistakes.
Carriers
You will join a close-knit team of data enthusiasts, analytics geeks, and marketing experts. We develop and implement cutting-edge strategies in digital marketing. Our core objective is to drive exponential online growth for our clients’ businesses.
FAQs about Email Services
If you’re looking to drive sales immediately, PPC or media ads are excellent options. If you want to generate sales in the future, SEO is the way to go. Startups are better off starting with direct sales: Google Ads, Meta. But if you are ready to invest, consider SEO as well. Contact us and we will prepare a growth plan for your brand.
- Order Confirmation: Details of the order, welcome message, navigation tips, and key benefits of shopping with you.
- Order Preparation: Notification that the order is being packed, with estimated delivery time and location details.
- Upsell Opportunity: Reminder of abandoned views or suggestions from the same category.
- Personal Recommendation: Tailored product suggestions based on the customer’s purchase.
- Order Delivery Update: Notification that the order is ready for pickup or is with the courier.
- Loyalty—Post-Purchase Support: Inquiry about any questions regarding the product, along with a thank you message for the purchase.
- Request for Feedback: Invitation to leave a review.
- Loyalty—Thank You for the Feedback: Acknowledgment and appreciation for their review.
- Upsell Opportunity: Offer to shop again with a discount or personalized incentive.
At its core, it’s a step-by-step guide tailored to your business’s email marketing needs.
We can offer you a profitable strategy or take the burden off your shoulders by fully managing your project’s email marketing.
Key Components of the Strategy:
- Tools
We’ll assist you in selecting the right email platform and designing methods to grow your mailing list. - Verification
We’ll configure SPF filters and meet the requirements of major email providers to ensure deliverability. - Customer Base
Developing the right approach to first-time website visitors and creating a unique selling proposition (USP). - Email Campaign Plan
Ensuring promotional emails don’t overlap with automated email sequences. - List Segmentation
Setting up proper database formatting and export rules to create targeted segments. - Email Templates
Creating adaptive email designs and providing recommended text. - Sales Funnels
Building effective funnels that convert recipients into customers. - Sending Guidelines
Providing ideas for new campaigns and recommendations to improve performance.
With this strategy in place, your email marketing will become a powerful tool for engagement and sales growth.
Types of Emails
Let’s explore the main types of emails that can be included in your email marketing strategy. These are generally divided into four broad categories:
- Transactional Emails
- Promotional Emails
- Informational Emails
- Autoresponders
Triggered by specific actions on your website, such as:
- Adding items to the cart
- Filling out a registration form
- Submitting an inquiry
- Requesting feedback
- Password reset requests
- And more
Unlike promotional emails, transactional emails typically have high open rates.
These are periodic emails promoting products, services, sales, or special offers.
Promotional emails drive sales, but it’s crucial not to overdo them. They should feel personal and offer value to the recipient, such as discounts, exclusive services, or prizes.
Key tip: Promotional emails should always be useful to the recipient.
Emails with valuable content, such as:
- Blog updates
- Whitepapers
- Educational email sequences
- Curated collections
- News digests
- New YouTube videos
Readers are generally more receptive to informational emails. While they don’t directly promote products or services, they are effective in building trust and generating sales indirectly.
Emails sent automatically in response to user actions, delivered at specific intervals.
For example:
- A follow-up email a day after a user views content on your website
- A series of emails reminding users about abandoned carts
- Suggestions to explore similar products or buy complementary items
Marketing Link has been recognized for the third consecutive year by the All-Ukrainian Sectoral and Analytical Center, earning the title of “Company of the Year 2023” among NACE 73.11—Advertising Agencies.
Our clients span Ukraine, Europe and the USA, with services in a dozen languages. Marketing Link is a member of the Union of Ukrainian Entrepreneurs, the American Marketing Association, and holds over 20 marketing partnerships and awards.
Alongside SEO, Google Ads, and Meta Ads, we also manage Microsoft Ads, Amazon Ads, LinkedIn Ads, and operate a proprietary Google Ads API automation tool.
Our goal is to drive client profit through systematic processes—200+ guidelines, standardized workflows, strict quality control, attention to detail, and transparent budgeting.
