Some people talk in order to think, and others think before they talk. The first group likes to try out their ideas by speaking them out loud—they find it easier to say something, listen to their own words, and then decide if they agree or not. If you’ve ever explained news to someone or talked […]
According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]
Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]
The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]
A password is a group of characters used to confirm a person’s identity during login. Usually, it is used with a username or email address. Passwords help users of websites, apps, and devices get access to certain features or their personal devices—and therefore to their private data. What Is This About? Why Do We Need […]
A user story is an informal, general explanation of software features written from the user’s point of view. It is usually written by a product owner, product manager, or program manager and shared with the developers of a website, online service, or mobile app. Many companies skip this step and go straight to creating a […]
Websites are quickly improving and getting filled with high-quality and bright content. But media files should not stop the website from working fast and correctly. People don’t want to wait long—if a page or some of its parts don’t show up right away, they leave the site. Slow loading hurts conversions and technical performance, so […]
Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]
Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]
The longer and more effectively a company works with each customer, the less it needs to spend on marketing to increase profit. This happens because of a key metric—LTV (Lifetime Value). By understanding how much money each customer brings over a certain period, a business owner or marketer can predict the net income from all […]
A brand represents the identity of a company, reflects its values, and communicates its promises to customers. Maintaining brand integrity is essential, and this is the focus of a brand manager’s work. This specialist is responsible for monitoring marketing activities that impact the image of a business or specific product. They coordinate the efforts of […]
A landing page is a standalone web page created to generate leads (potential customers) or quick sales. It is also called a target or landing page, a capture page, and a Landing Page. The term “one-page website” is also known but is not entirely accurate, as even a multi-page web resource can have the structure […]
