MARKETING 7P
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Effective marketing involves a comprehensive approach to various activities related to product promotion. It encompasses the development of product and service concepts and branding, target audience analysis, advertising, and distribution across all sales channels, staff training, business process management, and many other factors that affect the final result. To integrate all aspects of successful marketing, […]

RFM ANALYSIS AND SEGMENTATION
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RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]

WHAT IS GDPR?
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General Data Protection Regulation (GDPR) is a data protection regulation that came into effect on May 25, 2018. The regulation includes 99 articles that govern the collection, unification, and use of personal data within the European Union, as well as in countries of the European Economic Area (Iceland, Liechtenstein, and Norway). The predecessor of the […]

SWOT ANALYSIS
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SWOT analysis is one of the most popular analytical methods, which allows you to assess a company’s strengths and weaknesses, as well as opportunities and threats that can influence its development in certain ways. What will be discussed? The acronym SWOT became known in 1963 thanks to Professor Kenneth Andrews. This happened at Harvard during […]

HOW TO GAIN FOLLOWERS ON TELEGRAM?
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About 15 billion messages are sent daily via Telegram. The total number of users exceeds 800 million and is expected to reach 1 billion by the end of 2024. This makes Telegram a promising platform for business promotion where you can sell products via chatbots, implement multi-level sales funnels, share authentic information with like-minded people, […]

WHERE TO FIND CLIENTS FOR A CLEANING COMPANY?
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Professional cleaning services are in demand in both B2C and B2B sectors. In the first case, cleaners are trusted with maintaining cleanliness in offices, various commercial, entertainment, sports, and educational establishments. In the second case, cleaners handle the cleaning in residences of individuals who don’t have the time or desire to do thorough cleaning themselves. […]

HOW TO CREATE A CUSTOMER PROFILE?
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A target audience portrait is a set of typical characteristics of a company’s existing and potential customers. The target audience refers to the group of people targeted by the brand’s marketing. A target audience portrait is a necessary tool for promoting a new business project, launching a specific company activity, and within the context of […]

PRICE DISCRIMINATION
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Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs. The term “discrimination” comes from the Latin word “discriminatio”, which means “to distinguish” or “to differentiate”. Pricing in a monopoly market interests many marketers and business owners because the state no longer […]

MARKETING LINK TOOK PART IN THE IFORUM 2023 TRADE SHOW
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August 10, 2023 was event iForum 2023 at International Exhibition Centre, Kyiv, Ukraine. Marketing Link LLC attended a Ukrainian conference about Web iForum 2023 and was in Expo with Marketing Link stand. The mission of iForum is to join ideas and people — got a new meaning and now faces crucial challenges. The participants of […]