Маркетингові кейси у сфері б'юті та салонного бізнесу
MARKETING AND CASE STUDIES FOR THE BEAUTY INDUSTRY
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The beauty industry is a large and rapidly growing market. According to forecasts by statista.com, around 20% of sales will come from online channels. That’s why building a solid marketing strategy will help you find partners and clients, as well as automate the processes of analysis and creating a marketing budget. Order a personalized consultation […]

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прийняти всі рекомендації Google Ads в кабінеті
WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT
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Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]

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Рекламне оголошення: приклади й поради як написати
AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE
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An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]

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HOW TO FIND CLIENTS FOR A LAWYER
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Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]

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Setting up Local Services Ads
GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS
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Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

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Marketing Fencing buisness
DIGITAL MARKETING STRATEGY FOR FENCING COMPANY
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Chamblee Fence Company (Georgia, USA)—recognized as the BEST FENCE COMPANY in the Atlanta Metropolitan Area. This family-owned and operated company has been serving customers since 1959 and has won the Consumers Choice Award for 11 consecutive years. From the lumber yard to your front yard, they are committed to excellence. Marketing Link began working with […]

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case study marketing Google ads sex shop
HOW TO SET UP GOOGLE ADS FOR A SEX SHOP AND WHAT COULD GO WRONG
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This is a PPC case in the erotic products sector: sometimes successful, sometimes very challenging. Promoting this such areas is not easy: Google blocks ads and imposes many restrictions on launched campaigns. Google Ads Service Sex shop Topics Ukraine Region of application Client We don’t mention the client company’s name for ethical and business reasons, […]

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A/B testing in Google Ads
A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE
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What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]

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product ads
PRODUCT ADVERTISING: SETUP AND MANAGEMENT
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In this article, we will explore the main distinctions between brand and product advertising. We will uncover the purposes and advantages of advertising, including its use for promoting products and its various forms. Additionally, we will clarify how Google Shopping operates and provide guidance on setting up Standard Shopping and Performance Max campaigns. What will […]

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Кейс оренда промислових товарів
CASE ON PPC HARDWARE RENTAL: INCREASED LEADS BY 3.9 TIMES
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The client has been working with PPC advertising for a long time and has their own marketer on staff. They reach out to the agency annually for corrections and to adjust for the latest Google updates. The account was in relatively good condition and was generating profit for the company. РРС Service Rental of hardware […]

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marketing-for-agribusiness-34
MARKETING FOR AGRIBUSINESS AND FARMERS
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The agribusiness sector is heavily dependent on external factors: climate change affects crop rotation, and the cost of energy resources necessitates the implementation of new technologies. Furthermore, finding a market for product distribution, organizing efficient logistics and storage can be challenging, not to mention changes in legislation, tax policy, quality standards, and environmental regulations. That’s […]

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