All articles and cases studies PPC ⭐ Marketing Link

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

WHAT IS CTR AND HOW IS IT CALCULATED?

Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]

Post author Oksana Korsun
Post date May 16, 2025
Reading time 10 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

WHAT IS CPL (COST PER LEAD) AND HOW TO CALCULATE IT?

Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]

Post author Oksana Korsun
Post date May 14, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL

This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]

Post author Vlad Taran
Post date May 12, 2025
Reading time 5 minutes to read
Post author # Cases, Google Ads, Paid Social, PPC, SEO

WHAT TO CHOOSE: SEO OR PPC SERVICES?

Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

Post author Oksana Korsun
Post date March 17, 2025
Reading time 15 minutes to read
Post author # PPC, SEO

WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT

Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]

Post author Mykola Lukashuk
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC

AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE

An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]

Post author Liza Delyk
Post date June 23, 2024
Reading time 20 minutes to read
Post author # Google Ads, Manual, PPC

HOW TO FIND CLIENTS FOR A LAWYER

Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC, SEO

GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS

Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

Post author Vlad Taran
Post date May 14, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

HOW TO SET UP GOOGLE ADS FOR A SEX SHOP AND WHAT COULD GO WRONG

This is a PPC case in the erotic products sector: sometimes successful, sometimes very challenging. Promoting this such areas is not easy: Google blocks ads and imposes many restrictions on launched campaigns. Google Ads Service Sex shop Topics Ukraine Region of application Client We don’t mention the client company’s name for ethical and business reasons, […]

Post author Oryna Dyakiva
Post date March 22, 2024
Reading time 10 minute to read
Post author # Cases, Google Ads, PPC

A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE

What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]

Post author Vlad Taran
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

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