In the coffee DTC business, the focus is on LTV and repeat purchases, so customer acquisition cost and repeat sales matter more than a single first-order conversion. There is one important nuance, though: mistakes in analytics, ROAS tracking, campaign structure, or the product feed can increase the cost per sale and make scaling much harder. […]
Running Google Ads for VIP tours means constantly competing for high-value customers in a highly competitive market. In this case study, we show how we cleaned up traffic, restructured the Google Ads account, and increased lead volume by 2.5x while reducing CPL by 56%—without significantly increasing the budget. Google Ads Service VIP Tours Industry United […]
In service-based businesses, Performance Max campaigns often generate cheap conversions that never become real leads. That was exactly the situation in this medical niche project. The Google Ads account showed a steady flow of low-cost conversions. However, after comparing the data with the client’s CRM, we saw a completely different picture: 92% of leads from […]
“We found you through ChatGPT—it recommended you as one of the best for remodeling companies.” That’s exactly how our conversation started with the vice president of a company specializing in asbestos abatement, mold removal, and demolition in Tampa, Florida. Honestly—we didn’t expect that kind of discovery channel ourselves. But that call opened one of our […]
How to Get 2.5x More Leads While Increasing the Budget by Only 29% in the Endocrinology Niche (USA)—When Google Ads Blocks Remarketing and Rejects Ads In this case study, we show how we rebuilt a Google Ads account for a clinic in California. We eliminated chaos in the keyword structure, fixed analytics issues, learned how […]
At the start, Google Ads was generating around 2 sales per month with a ROAS of 14.4%. After 3 months, this channel became the main source of sales with a ROAS of 824%. We discovered that the issue was not only in the ad settings. The results were also affected by the website, product feed, […]
We reduced the cost per lead for a California clinic by 48%, while the advertising budget increased by only 18%. A year of systematic work transformed a chaotic account into a stable source of leads. During this time, the number of leads increased from 22 to 50 per month, while the cost per lead dropped […]
This case study demonstrates how to achieve a stable average monthly ROAS of up to 757% and increase sales volume from an owned website. Google Ads Service Cleaning Products Industry Ukraine Target Region Client Our client is an official distributor of professional cleaning products for the HoReCa sector, as well as other cleaning products for […]
This case is about working with paid search advertising in the U.S. medical niche: a highly competitive local market, strict ad platform moderation, and external economic factors that directly affect patient behavior. We show how, through a systematic approach, deep analytics, and consistent optimization, we stabilized advertising campaigns and scaled lead generation for an ENT […]
How our specialists increased sales for the home renovation and remodeling niche using Google search ads (Alabama, USA)
Find out in this article how to choose the right bidding strategies in Google Ads for your business. What you need to pay attention to when setting up your ads.
Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]