All articles and cases studies PPC ⭐ Marketing Link

WHAT TO CHOOSE: SEO OR PPC SERVICES?

Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

Post author Oksana Korsun
Post date March 17, 2025
Reading time 15 minutes to read
Post author # PPC, SEO

прийняти всі рекомендації Google Ads в кабінеті

WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT

Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]

Post author Mykola Lukashuk
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC

Рекламне оголошення: приклади й поради як написати

AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE

An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]

Post author Liza Delyk
Post date June 23, 2024
Reading time 20 minutes to read
Post author # Google Ads, Manual, PPC

HOW TO FIND CLIENTS FOR A LAWYER

Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC, SEO

GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS

Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

Post author Vlad Taran
Post date May 14, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

case study marketing Google ads sex shop

HOW TO SET UP GOOGLE ADS FOR A SEX SHOP AND WHAT COULD GO WRONG

This is a PPC case in the erotic products sector: sometimes successful, sometimes very challenging. Promoting this such areas is not easy: Google blocks ads and imposes many restrictions on launched campaigns. Google Ads Service Sex shop Topics Ukraine Region of application Client We don’t mention the client company’s name for ethical and business reasons, […]

Post author Oryna Dyakiva
Post date March 22, 2024
Reading time 10 minute to read
Post author # Cases, Google Ads, PPC

A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE

What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]

Post author Vlad Taran
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

PRODUCT ADVERTISING: SETUP AND MANAGEMENT

In this article, we will explore the main distinctions between brand and product advertising. We will uncover the purposes and advantages of advertising, including its use for promoting products and its various forms. Additionally, we will clarify how Google Shopping operates and provide guidance on setting up Standard Shopping and Performance Max campaigns. What will […]

Post author Liza Delyk
Post date February 22, 2024
Reading time 20 minutes to read
Post author # Google Ads, Manual, PPC

CASE ON PPC HARDWARE RENTAL: INCREASED LEADS BY 3.9 TIMES

The client has been working with PPC advertising for a long time and has their own marketer on staff. They reach out to the agency annually for corrections and to adjust for the latest Google updates. The account was in relatively good condition and was generating profit for the company. РРС Service Rental of hardware […]

Post author Mykola Lukashuk
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC

HOW TO SET UP SEARCH ADS CAMPAIGNS IN GOOGLE ADS

We thought that this is an important topic, so we explained information about Google search ads campaigns as if to a child: what they are, why they are needed, and how to set them up. We provide a detailed guide on all the setup steps and share tips, take notes! The article is aimed at […]

Post author Oryna Dyakiva
Post date February 21, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Google Ads, Manual, PPC

NOT EXPENSIVE, MAD: HOW TO MAKE MARKETING COST LESS

Marketing isn’t always expensive. You can start promoting your business or get out of a crisis situation without a big budget. In this article, we’ll talk about how to reduce marketing expenses and save on marketing without losing ground. What will be discussed Find a copywriter Marketing and copywriting go hand in hand. Textual content […]

Post author Anastasia Posypkina
Post date February 20, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Email, Paid Social, PPC

WHAT IS A CALL-TO-ACTION OR CTA

In marketing, a call-to-action (CTA) is a brief instruction for the target audience that includes a concise sales proposition and a list of reasons to take advantage of the opportunity right here and right now. As a rule, a call-to-action is based on an imperative verb, such as “call”, “learn”, “sign up”, and so on. […]

Post author Oksana Korsun
Post date February 12, 2024
Reading time 15 minutes to read
Post author # Copywriting, PPC

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