This case study demonstrates how to achieve a stable average monthly ROAS of up to 757% and increase sales volume from an owned website. Google Ads Service Cleaning Products Industry Ukraine Target Region Client Our client is an official distributor of professional cleaning products for the HoReCa sector, as well as other cleaning products for […]
This case is about working with paid search advertising in the U.S. medical niche: a highly competitive local market, strict ad platform moderation, and external economic factors that directly affect patient behavior. We show how, through a systematic approach, deep analytics, and consistent optimization, we stabilized advertising campaigns and scaled lead generation for an ENT […]
Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]
Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]
How our specialists increased sales for the home renovation and remodeling niche using Google search ads (Alabama, USA)
Find out in this article how to choose the right bidding strategies in Google Ads for your business. What you need to pay attention to when setting up your ads.
Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]
In this article, we have explained how to install and set up Quora Pixel step-by-step
A case study on how to achieve a ROAS of 969% or 160 sales per month in just 7 months in a highly specific niche like automotive literature.
In this article, we will tell you how our specialists increased sales for US eCommerce using Google Ads and Microsoft Ads.
In this article, we explained what direct marketing is, its effectiveness, and strategies.
In this article, we explain how to correctly raise prices for customers and ways to keep them