Why choose Marketing Link​

If you’re looking to drive sales immediately, PPC or media ads are excellent options. If you want to generate sales in the future, SEO is the way to go. Startups are better off starting with direct sales: Google Ads, Meta. But if you are ready to invest, consider SEO as well. Contact us and we will prepare a growth plan for your brand.

We handle key advertising optimization tasks:

Exclude non-converting search queries with over 5 clicks as negative keywords.

Add high-performing queries as exact match keywords to lower CPC.

Optimize KMS placements by disabling low-performing ones.

Adjust CPA/CPL bids: increase for top-performing keywords and decrease for underperformers.

Review and apply or reject Google recommendations.

Optimize bids by location based on CPA.

Explore opportunities to scale campaigns.

We guarantee quality services as outlined in the contract, including:

• Exclusion of irrelevant search queries with over 5 clicks as negative keywords.
• Addition of high-performing search queries as exact match keywords to reduce CPC.
• Optimization of placements in media campaigns by disabling low-performing ones.
• Adjustment of bids for CPA/CPL/ROAS by increasing bids for high-performing keywords and reducing them for underperformers (e.g., no conversions in the past month or CPA 50% worse than the account average).
• Review and application or rejection of Google recommendations.
• Adjustment of bids based on location performance.
• Identification of new ways to scale advertising campaigns.
• We do not guarantee specific performance or conversions because many factors influence outcomes, such as your ad account, Google algorithms, competitors, and external market conditions.

After 4–5 months, we provide more accurate predictions, but the first 1–3 months typically do not offer enough data for reliable planning.

Our main SEO work includes acquiring PR articles, creating and publishing content.

This directly contributes to the growth of organic traffic. Google ranks websites based on individual behavioral factors.

We guarantee the completion of all tasks outlined in your SEO plan, including the specified amount of content and links as per your chosen package.

Ads optimization includes audience setup, idea generation for new campaigns or adjustments, ad audit and resubmission for moderation, ad group segmentation, algorithm retraining, disabling ineffective groups, CPA/CPL adjustment, consultations on optimization, preparation of new campaigns, placement adjustments, scaling ideas, and reporting.

One-time services during the first month include briefing designers, preparing banner sets, integrating Meta Leads, and verifying or fixing conversion tracking.