Marketing Link's blog ? Trending articles on internet marketing

Дайджест новин з ШІ та маркетингу за лютий 2026

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

Post author Julia Sotnikova
Post date March 5, 2026
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

The Marketing Link team attended the InterCHARM Ukraine conference

MARKETING LINK AT INTERCHARM 2025

This fall, Kyiv once again became the epicenter of the beauty industry—the 24th International InterCHARM 2025 exhibition traditionally brought together thousands of beauty professionals under the roof of the International Exhibition Center. Three days of intense activity, product launches, networking, and professional energy—that’s the best way to describe this year’s atmosphere. With 6,845 sq. m […]

Post author Julia Sotnikova
Post date February 18, 2026
Reading time 5 minutes to read
Post author # Expo

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

Shopping Research в чаті GPT або чи потрібна ще реклама в Google Shopping?

SHOPPING RESEARCH IN GPT CHAT—OR IS ADVERTISING IN GOOGLE SHOPPING STILL NECESSARY?

What our article is about: Shopping Research in ChatGPT In November 2025, OpenAI introduced a new feature called “Shopping Research» у ChatGPT” to the world, which can turn our entire shopping experience upside down. It creates personalized buyer’s guides by researching products on the Internet. The tool is currently available on mobile devices and on […]

Post author Roman Chaika
Post date January 29, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Marketing, SEO

WHAT ARE BACKLINKS

Backlinks are links that lead to your website from other websites. Search engines value pages that are linked by reputable sources—so having high-quality backlinks is an important ranking factor. Not all backlinks are beneficial—it depends on the relevance and authority of the linking site, the placement of the link in the content, and other factors […]

Post author Oksana Korsun
Post date January 13, 2026
Reading time 10 minutes to read
Post author # Copywriting, Marketing, SEO

SECRET SANTA AT MARKETING LINK: 2026

We barely finished Secret Santa 2024 when 2025 flew by—fast and relentless. Here’s how we celebrated last year Secret Santa at Marketing Link 2025. Natasha recommended drawnames.com, and once again we started picking gifts—browsing Rozetka, local shops, and even print stores. The budget was set at 400 UAH, not including delivery. Secret Santa Rules 🎄✨ […]

Post author Julia Sotnikova
Post date January 2, 2026
Reading time 5 minutea to read
Post author # ML team

AMATEURS AT MARKETING LINK

We’re not into easy games—so on November 26, 2025, we decided to test ourselves in a challenging—and sometimes brutal—game called “Amateurs.” We were inspired by stories from Roma Illyushko and a YouTube show “Lions on Motorcycles.” The rules are simple: guess a number as close as possible to a hidden fact—whether it’s a year, measurement, […]

Post author Julia Sotnikova
Post date November 28, 2025
Reading time 5-minute read
Post author # ML team

The Halloween 2025 atmosphere at Marketing Link

HALLOWEEN 2025 WITH MARKETING LINK

“If you want a great holiday—create it yourself.” That’s what we thought, so we ran not one but two Halloween contests: a costume (hat/upper look) contest and a poetry contest. We set the rules and got ready for the spookiest holiday of the year. Halloween Contest Rules Our Winners & Prizes 👋Best presentation—Ivan (Tommy Vercetti)—won […]

Post author Julia Sotnikova
Post date November 3, 2025
Reading time 5-minute read
Post author # ML team

WHAT IS TONE OF VOICE?

The brand’s tone of voice is an important part of the marketing strategy. It is used across all communication channels with the target audience, in both spoken and written messages. The tone of voice is a consistent theme in user communication and should be followed by everyone in the company—from executives to service staff, from […]

Post author Oksana Korsun
Post date October 7, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing, SEO

Стратегії призначення ставок в Google Ads: як обрати правильну

BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE

The right choice of a bidding strategy is one of the key factors for success in contextual advertising. That’s why doing everything randomly or leaving it by default, as Google recommends, is not the best strategy. Which one is better — we will figure out right now, and not just figure it out, but give 13 practical […]

Post author Vlad Taran
Post date September 30, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Google Ads, PPC

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

ALIAS-2 AT MARKETING LINK

If the game hooked you from the very first round, you should definitely play it again—that’s what we thought, so we played again on August 29, 2025. Well, not exactly an encore—more like we tried to finish the cards we didn’t get to the first time. By the way, you can check out how we […]

Post author Julian Aksyonov
Post date September 1, 2025
Reading time 5 minutes to read
Post author # ML team