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8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

MOVIE MATCH WITH THE MARKETING LINK TEAM

On July 15, 2025, we held another secret gathering of our team’s unofficial movie lovers club—and crowned the one person with the superpower to guess everyone’s film taste. Each teammate had to submit four favorite movies and one film they just can’t stand (for reasons we’re still trying to understand). The result? Sixty brain-twisting questions. […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

BRAND BATTLE MARKETING LINK

May 23, 2025—a legendary date in Marketing Link history. Why? That’s when we hosted our very own Brand Battle—and yes, the whole team joined in. Spoiler alert: the winner was, of course, the boss. Classic. We crafted 89 of the trickiest questions ever—and made it even harder by including some of our own clients and […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

ALIAS FOR THE MARKETING LINK TEAM

If you want to play a great game—you’d better make it yourself. So we created our own version of Alias, packed with fun twists and inside jokes we loved. We ended up with over 70 cards, but only got to play through about 25 of them. The game kicked off on June 19, 2025, and […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

MARKETING LINK AT B2B MARKETING EXPO 2025

In May 2025, the Marketing Link team took part in B2B Marketing Expo 2025—one of the largest marketing trade shows in the U.S. For two days, May 7–8, we had a booth at the Miami Beach Convention Center, where we gave more than 300 consultations to entrepreneurs and marketers from all over the country. What […]

Post author Julia Sotnikova
Post date August 6, 2025
Reading time 5 minutes to read
Post author # Expo

2025 AMA INTERNATIONAL COLLEGIATE CONFERENCE

From April 2 to 5, the AMA International Collegiate Conference 2025 took place in sunny New Orleans—a large event that brought together more than 1,600 students from over 350 universities across the U.S. This wasn’t just a student event—it was a place where future industry leaders are made. This year, Mykola Lukashuk, founder and CEO […]

Post author Julia Sotnikova
Post date August 6, 2025
Reading time 5 minutes to read
Post author # Expo

AMA MARKETING AWARDS 2025

On May 18, 2025, one of the most inspiring events in South Florida’s marketing industry took place at the legendary O Cinema in Miami Beach—the AMA South Florida Marketing Awards 2025. It was an evening not only of recognition but also of deep reflection on what marketing means today—a tool for change, dialogue, and inspiration. […]

Post author Julia Sotnikova
Post date August 5, 2025
Reading time 5 minutes to read
Post author # Expo

MARKETING LINK AT SUP DAY FORUM KYIV

On May 23, 2025, a major business forum took place in Kyiv—SUP DAY FORUM KYIV, focused on growth, resilience, and innovation for Ukrainian businesses. Once again, the Union of Ukrainian Entrepreneurs (SUP) brought together over 350 business owners, founders, and thought leaders. Ukrainian entrepreneurs shared real business cases and personal achievements. After each talk, there […]

Post author Julia Sotnikova
Post date August 5, 2025
Reading time 10 minutes to read
Post author # Expo

Mykola Lukashuk Recognized as Judge at the 2025 Fortress Cybersecurity Awards — Second Award from Business Intelligence Group

In an era where cybersecurity defines the resilience and trustworthiness of digital ecosystems, recognition from industry leaders carries significant weight. This year, Mykola Lukashuk—CEO of Marketing Link—has been honored as a judge for the 2025 Fortress Cybersecurity Awards, organized by the Business Intelligence Group (BIG). This milestone is especially notable as it marks his second […]

Post author Mykola Lukashuk
Post date July 22, 2025
Reading time 5 minutes
Post author # ML team

HOW TO TRACK PURCHASES IN AN ONLINE STORE USING GTM?

For any online store, it is important to know who buys what and when. For this purpose, Google offers a free service—Google Analytics 4—which provides many opportunities for analyzing user actions on the website. To fully unlock the capabilities of Google Analytics 4, it is necessary to send correct data to the service. Most modern […]

Post author Sergiy Korotkiy
Post date July 17, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Manual

Як встановити та налаштувати Quora Pixel

HOW TO INSTALL AND SET UP QUORA PIXEL

You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]

Post author Sergiy Korotkiy
Post date July 14, 2025
Reading time 5 minutes to read
Post author # Google Ads, Manual, Marketing, PPC

32 MYTHS ABOUT SEO EVEN MARKETERS BELIEVE IN

Here are 32 of the most common myths about SEO. We tried to fit them into a round number, but form shouldn’t come before content, so we decided not to leave anything out. What This Is About SEO works instantly Well, if we consider the theory of relativity, a year on Earth is like a […]

Post author Julia Sotnikova
Post date July 4, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO