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Shopping Research в чаті GPT або чи потрібна ще реклама в Google Shopping?

SHOPPING RESEARCH IN GPT CHAT—OR IS ADVERTISING IN GOOGLE SHOPPING STILL NECESSARY?

What our article is about: Shopping Research in ChatGPT In November 2025, OpenAI introduced a new feature called “Shopping Research» у ChatGPT” to the world, which can turn our entire shopping experience upside down. It creates personalized buyer’s guides by researching products on the Internet. The tool is currently available on mobile devices and on […]

Post author analytics24
Post date January 29, 2026
Reading time 10 minutes to read
Post author #

WHAT ARE BACKLINKS

Backlinks are links that lead to your website from other websites. Search engines value pages that are linked by reputable sources—so having high-quality backlinks is an important ranking factor. Not all backlinks are beneficial—it depends on the relevance and authority of the linking site, the placement of the link in the content, and other factors […]

Post author Oksana Korsun
Post date January 13, 2026
Reading time 10 minutes to read
Post author # Copywriting, Marketing, SEO

WHAT IS TONE OF VOICE?

The brand’s tone of voice is an important part of the marketing strategy. It is used across all communication channels with the target audience, in both spoken and written messages. The tone of voice is a consistent theme in user communication and should be followed by everyone in the company—from executives to service staff, from […]

Post author Oksana Korsun
Post date October 7, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing, SEO

Стратегії призначення ставок в Google Ads: як обрати правильну

BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE

The right choice of a bidding strategy is one of the key factors for success in contextual advertising. That’s why doing everything randomly or leaving it by default, as Google recommends, is not the best strategy. Which one is better — we will figure out right now, and not just figure it out, but give 13 practical […]

Post author Vlad Taran
Post date September 30, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Google Ads, PPC

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

MOVIE MATCH WITH THE MARKETING LINK TEAM

On July 15, 2025, we held another secret gathering of our team’s unofficial movie lovers club—and crowned the one person with the superpower to guess everyone’s film taste. Each teammate had to submit four favorite movies and one film they just can’t stand (for reasons we’re still trying to understand). The result? Sixty brain-twisting questions. […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

BRAND BATTLE MARKETING LINK

May 23, 2025—a legendary date in Marketing Link history. Why? That’s when we hosted our very own Brand Battle—and yes, the whole team joined in. Spoiler alert: the winner was, of course, the boss. Classic. We crafted 89 of the trickiest questions ever—and made it even harder by including some of our own clients and […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

ALIAS FOR THE MARKETING LINK TEAM

If you want to play a great game—you’d better make it yourself. So we created our own version of Alias, packed with fun twists and inside jokes we loved. We ended up with over 70 cards, but only got to play through about 25 of them. The game kicked off on June 19, 2025, and […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

MARKETING LINK AT B2B MARKETING EXPO 2025

In May 2025, the Marketing Link team took part in B2B Marketing Expo 2025—one of the largest marketing trade shows in the U.S. For two days, May 7–8, we had a booth at the Miami Beach Convention Center, where we gave more than 300 consultations to entrepreneurs and marketers from all over the country. What […]

Post author Julia Sotnikova
Post date August 6, 2025
Reading time 5 minutes to read
Post author # Expo

2025 AMA INTERNATIONAL COLLEGIATE CONFERENCE

From April 2 to 5, the AMA International Collegiate Conference 2025 took place in sunny New Orleans—a large event that brought together more than 1,600 students from over 350 universities across the U.S. This wasn’t just a student event—it was a place where future industry leaders are made. This year, Mykola Lukashuk, founder and CEO […]

Post author Julia Sotnikova
Post date August 6, 2025
Reading time 5 minutes to read
Post author # Expo

AMA MARKETING AWARDS 2025

On May 18, 2025, one of the most inspiring events in South Florida’s marketing industry took place at the legendary O Cinema in Miami Beach—the AMA South Florida Marketing Awards 2025. It was an evening not only of recognition but also of deep reflection on what marketing means today—a tool for change, dialogue, and inspiration. […]

Post author Julia Sotnikova
Post date August 5, 2025
Reading time 5 minutes to read
Post author # Expo

MARKETING LINK AT SUP DAY FORUM KYIV

On May 23, 2025, a major business forum took place in Kyiv—SUP DAY FORUM KYIV, focused on growth, resilience, and innovation for Ukrainian businesses. Once again, the Union of Ukrainian Entrepreneurs (SUP) brought together over 350 business owners, founders, and thought leaders. Ukrainian entrepreneurs shared real business cases and personal achievements. After each talk, there […]

Post author Julia Sotnikova
Post date August 5, 2025
Reading time 10 minutes to read
Post author # Expo