Julia Sotnikova

Marketing Link rounded up the most interesting news from July: ChatGPT ads gained oCPC, ROAS and new formats; Google began writing AI-generated summaries for Search and Shopping ads; Meta launched exclusion-only audiences; and YouTube is testing static ads while videos play. The month also brought new GPT-5.6, Claude 5 and Gemini models, plus the biggest […]

Marketing Link rounded up the most interesting news from June: AI Max in Google Ads, new AI tools from Meta, LinkedIn, and Pinterest, AI Overviews reports in Search Console, and the decline in organic clicks. Plus the month’s biggest tech signals—Anthropic released its most powerful Claude models, Elon Musk became the world’s first trillionaire, and […]

Marketing Link has compiled the most important news of the month: Google continues moving advertising into AI Mode, is shutting down Display Campaigns, and is rapidly rolling out AI assistants across Ads, Analytics, and Merchant Center. SEO is evolving as well—GA4 has started tracking AI traffic separately, Google stated that GEO and AEO are still […]

Marketing Link has compiled the most important updates from April: Google AI Overviews are taking away organic clicks, DSA campaigns are shifting to AI Max, Meta is simplifying Pixel and Conversions API, ChatGPT Ads is testing CPC bidding, and AI search is already emerging as a separate traffic channel for brands. There are also some […]

AI and Marketing News Roundup for March 2026. Marketing Link has compiled all the most interesting news: local advertising on Apple Maps, new features for Performance Max.