In this article, you will learn what PPC (Pay-Per-Click) is, how it is calculated, and its features on different platforms. Selecting keywords and setting the price per click
In this article, we explained what direct marketing is, its effectiveness, and strategies.
The importance of unit economics and its types and how to calculate. An example of unit economics in global brands
In this article, we explain how to correctly raise prices for customers and ways to keep them
What is digital marketing and its types? How to start doing it, for which projects it will be useful
Who is an ASO specialist and how to become one? His goals and responsibilities in mobile applications App Store and Google Play
The concept and formula for calculating CPA. Why is Cost Per Action needed and how to improve it
Find out what SAS is, what formula it is calculated by, and why it is important for businesses to monitor this indicator
Learned how to correctly assess the profitability of advertising campaigns and how to calculate CPC
In this article, we explained what CTR is and how it is calculated.
In this article, we will explain what CPL is and how to calculate it.
This is a case study of how we managed to increase the number of applications by 875% in a year in the field of IT courses in the United States.