WHAT IS CTR AND HOW IS IT CALCULATED?
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In this article, we explained what CTR is and how it is calculated.
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WHAT IS CPL (COST PER LEAD) AND HOW TO CALCULATE IT?
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In this article, we will explain what CPL is and how to calculate it.
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HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL
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This is a case study of how we managed to increase the number of applications by 875% in a year in the field of IT courses in the United States.
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WHAT TO CHOOSE: SEO OR PPC SERVICES?
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What to choose: SEO or PPC services? Read our article in the blog, where we explain when and what to choose for promotion.
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WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT
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A case you would never want to repeat with your own project.
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AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE
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In Google Ads, there are text, banner, video ads, ads in mobile applications, Google Shopping, and My Business. We will examine through examples how to write a good and vivid ad.
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HOW TO FIND CLIENTS FOR A LAWYER
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Considering the level of competition in the current market, do not limit yourself to word-of-mouth, as recommendations from acquaintances alone will not help you grow.
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GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS
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Local Services Ads are focused on lead generation. Let’s discuss how to work with them to maximize leads for your business.
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HOW TO SET UP GOOGLE ADS FOR A SEX SHOP AND WHAT COULD GO WRONG
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This is a case of PPC in the field of erotic goods: sometimes successful, sometimes very difficult.
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A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE
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A/B ad testing in Google Ads is one of the marketing tools where two different elements in an ad are compared: text, call to action, image, link, to identify the most effective ones.
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PRODUCT ADVERTISING: SETUP AND MANAGEMENT
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In this article, we will explore the main differences between brand advertising and product advertising, uncover the objectives and advantages of advertising used for product promotion, and discuss its various types.
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CASE ON PPC HARDWARE RENTAL: INCREASED LEADS BY 3.9 TIMES
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Google Ads case study: we improved performance without changing the budget.
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