A/B ad testing in Google Ads is one of the marketing tools where two different elements in an ad are compared: text, call to action, image, link, to identify the most effective ones.
In this article, we will explore the main differences between brand advertising and product advertising, uncover the objectives and advantages of advertising used for product promotion, and discuss its various types.
Google Ads case study: we improved performance without changing the budget.
We’ve explained Google search advertising campaigns as if they were a child’s play: what they are, why they are needed, and how to set them up. We give detailed instructions on all the steps of setting up and share tips, so take notes!
Marketing is not always expensive. In this article, we’ll tell you how to save money on marketing without losing ground.
Marketing is impossible without effective CTAs. Any advertisement is incomplete and devoid of logic if the potential buyer hasn’t heard or read what was offered and how to get it.
This is a comprehensive guide on online marketing for HoReCa. Inside, you’ll discover: a list of services for analyzing your website and competitors, a checklist for launching advertising and SEO, as well as three case studies.
Having stars in Google Ads helps our customers to make decision to click for ads, it improves CTR and makes more trust to advertiser.
We started marketing support for Window Standard in 2019. The main task was to increase the number of leads and applications and reduce the cost of the application.
1000% ROI — myth or reality? It all depends on the formulas. In this article, we will tell you about the tricks of marketers, teach you how to count ROI, ROMI, ROAS as a multiplication table and even manipulate numbers if you want;)
In this case study, we will tell you how to bring in the first customer two days after the start of the advertising campaign.
A case study of how we convinced our American client to spend money on display advertising and received an increase in traffic within a month.