All articles and cases studies PPC ⭐ Marketing Link

CASE ON PPC HARDWARE RENTAL: INCREASED LEADS BY 3.9 TIMES

Google Ads case study: we improved performance without changing the budget.

Post author Mykola Lukashuk
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC

HOW TO SET UP SEARCH ADS CAMPAIGNS IN GOOGLE ADS

We’ve explained Google search advertising campaigns as if they were a child’s play: what they are, why they are needed, and how to set them up. We give detailed instructions on all the steps of setting up and share tips, so take notes!

Post author Oryna Dyakiva
Post date February 21, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Google Ads, Manual, PPC

NOT EXPENSIVE, MAD: HOW TO MAKE MARKETING COST LESS

Marketing is not always expensive. In this article, we’ll tell you how to save money on marketing without losing ground.

Post author Anastasia Posypkina
Post date February 20, 2024
Reading time 20 minutes to read
Post author # Ecommerce, Email, Paid Social, PPC

WHAT IS A CALL-TO-ACTION OR CTA

Marketing is impossible without effective CTAs. Any advertisement is incomplete and devoid of logic if the potential buyer hasn’t heard or read what was offered and how to get it.

Post author Oksana Korsun
Post date February 12, 2024
Reading time 15 minutes to read
Post author # Copywriting, PPC

B2B, B2C MARKETING AND CASE STUDIES IN HORECA

This is a comprehensive guide on online marketing for HoReCa. Inside, you’ll discover: a list of services for analyzing your website and competitors, a checklist for launching advertising and SEO, as well as three case studies.

Post author Mykola Lukashuk
Post date November 3, 2023
Reading time 10 minutes to read
Post author # Cases, Google Ads, PPC, SEO

HOW TO GET STARS IN GOOGLE ADS: SEARCH TEXT ADS, DISPLAY ADS, GOOGLE SHOPPING, PERFORMANCE MAX, GOOGLE MAPS

Having stars in Google Ads helps our customers to make decision to click for ads, it improves CTR and makes more trust to advertiser.

Post author Mykola Lukashuk
Post date May 30, 2023
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC

From the case study, you will learn how in a year and a half with the Marketing Link team, the cost of a Google Ads application has decreased 7.8 times for a website selling steel plastic windows.

7.8X REDUCTION IN COST PER LEAD FOR A WINDOW MANUFACTURER: GOOGLE ADS CASE STUDY

We started marketing support for Window Standard in 2019. The main task was to increase the number of leads and applications and reduce the cost of the application.

Post author Julia Sotnikova
Post date August 18, 2021
Reading time 10 minutes reading
Post author # Cases, Ecommerce, Google Ads, Paid Social, PPC

HOW TO CALCULATE ROI, ROAS AND ROMI. CALCULATOR, COMPUTATION AND DIFFERENCES

1000% ROI — myth or reality? It all depends on the formulas. In this article, we will tell you about the tricks of marketers, teach you how to count ROI, ROMI, ROAS as a multiplication table and even manipulate numbers if you want;)