In our article, you will learn about examples of successful marketing funnels and their impact on business. How to create them and how they differ from a sales funnel
What are conversions, why should you increase this indicator, and what methods exist to improve it? Read about it in the Marketing Link blog
In this article, you will learn what PPC (Pay-Per-Click) is, how it is calculated, and its features on different platforms. Selecting keywords and setting the price per click
In this article, we explained what direct marketing is, its effectiveness, and strategies.
In this article, we’ve analyzed the cost of engaging a CAC and found out the difference between CAC, CPA, and CPL
The importance of unit economics and its types and how to calculate. An example of unit economics in global brands
What is digital marketing and its types? How to start doing it, for which projects it will be useful
Who is an ASO specialist and how to become one? His goals and responsibilities in mobile applications App Store and Google Play
The concept and formula for calculating CPA. Why is Cost Per Action needed and how to improve it
Find out what SAS is, what formula it is calculated by, and why it is important for businesses to monitor this indicator
Learned how to correctly assess the profitability of advertising campaigns and how to calculate CPC
In this article, we explained what CTR is and how it is calculated.