In this article, we’ve analyzed the cost of engaging a CAC and found out the difference between CAC, CPA, and CPL
The importance of unit economics and its types and how to calculate. An example of unit economics in global brands
What is digital marketing and its types? How to start doing it, for which projects it will be useful
Who is an ASO specialist and how to become one? His goals and responsibilities in mobile applications App Store and Google Play
The concept and formula for calculating CPA. Why is Cost Per Action needed and how to improve it
Find out what SAS is, what formula it is calculated by, and why it is important for businesses to monitor this indicator
Learned how to correctly assess the profitability of advertising campaigns and how to calculate CPC
In this article, we explained what CTR is and how it is calculated.
In this article, we will explain what CPL is and how to calculate it.
This is a case study of how we managed to increase the number of applications by 875% in a year in the field of IT courses in the United States.
We created a detailed guide to building a marketing strategy for beauty. This guide help you find partners and clients, automate the analysis and creation of a marketing budget.
A case you would never want to repeat with your own project.