Copywriting ⭐ Case study of the Marketing Link LLC agency

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING

Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce

VIRTUAL FITTING ROOMS

What will be discussed? The ability to virtually try on clothes appeared around 2005. That’s when the Intellifit system was introduced, which was purchased by Unique Solutions in 2009 and renamed Me-ality. Today, more and more brands are using this technology and offering their customers a full online shopping experience. “It is forecasted that the […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce

WHAT DOES THE PHRASE “LOREM IPSUM” MEAN?

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua…” is not a mysterious spell nor a fragment of Latin poetry. It’s merely an excerpt from a sample of “dummy” text, of which variations can be found aplenty online. In the 1500s, an unknown printer used […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Manual

SOURCES OF INFORMATION: HOW TO CHECK AND WHICH TO TRUST

Information without a link to the original source is manipulative. It’s either plagiarism, where the author wants to claim an interesting idea as their own, or the author’s idea to mislead you with facts you can’t check. Correctly classifying and using information sources is one of the key skills for a marketer. “The original source […]

Post author Julia Sotnikova
Post date June 21, 2024
Reading time 15 minutes to read
Post author # Copywriting

COMPANY PAGE: EXAMPLES OF “ABOUT US” PAGES AND COMPANY DESCRIPTIONS

The “About the Company” page is often seen by us as filled with dry text about “professional experts” and “significant experience in the field”. If you’re unsure how to design your company page or what content to fill it with, analyze your direct competitors and try to identify what interests your target audience. For a […]

Post author Oksana Korsun
Post date June 20, 2024
Reading time 20 minutes to read
Post author # Copywriting, SEO

CROWD MARKETING: WHAT IS IT?

Crowd marketing skillfully combines the concepts of crowd and marketing to increase brand or website awareness. It leverages social media, forums, marketplaces and various platforms visited by target users with feedback comments that offer nuanced recommendations. Organically incorporated crowd-links in comment texts are seen by search engines as natural, not promotional, boosting site rankings without risking […]

Post author Oksana Korsun
Post date March 21, 2024
Reading time 10 minutes to read
Post author # Copywriting, SEO

HOW TO CREATE AN EXCELLENT LEAD MAGNET FOR YOUR LANDING PAGE

A lead magnet is a tool commonly used in internet marketing to collect contact information from website visitors (leads). It is designed to attract potential customers without a direct cost. To receive the offered gift, consumers are required to provide their contact details on the website. This could be as simple as an email address […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 15 minutes for reading
Post author # Copywriting, Manual

WHAT IS STEALTH MARKETING?

Stealth marketing is a set of measures aimed at creating a stable positive image of a brand or a specific product. Its unique feature is that no one suspects the actual fact of the product’s promotion, as the advertising in this case is veiled. What Will Be Discussed Stealth Marketing Objectives In the process of […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 10 minutes to read
Post author # Copywriting, Instagram

HOW TO CREATE A THANK YOU PAGE FOR YOUR WEBSITE

A Thank You Page is a page displayed on the website after a visitor completes a target action, for example, placing an order. Quite often, marketers forget about this important element, so having a full-fledged thank-you page will significantly distinguish you among competitors and work for you daily and around the clock. What We Will […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, SEO

HOW TO WORK WITH DIFFICULT CLIENTS

More than 30% of clients, after a conflict is resolved by a customer service manager or a supervisor, return and become regular customers. Sometimes, this proportion increases to 50%. How can you benefit from conflict situations in online business and calm a difficult client? What will be discussed: How to properly work with problematic clients […]

Post author Oksana Korsun
Post date March 19, 2024
Reading time 20 minutes to read
Post author # Copywriting, Manual

HOW TO CREATE A UNIQUE SELLING PROPOSITION

Do you know what sets you apart from competitors? The answer to this question will help you create your unique selling proposition (USP). The goal of the USP is to interest your customer with an offer they can’t refuse and will want to share with friends. Let’s understand what the USP is all about. What […]

Post author Oksana Gunko
Post date March 19, 2024
Reading time 10 minutes to read
Post author # Copywriting, Manual

WHAT IS ZIPF’S LAW IN COPYRIGHTING?

Zipf’s Law is the first mathematical pattern associated with the study of language. It is used in linguistics, informetrics, and more recently in copywriting. In mathematics, this law falls under the category of Pareto distribution, which is a statistical distribution method. It is thanks to this parameter that the analysis of texts from the perspective […]

Post author Oksana Korsun
Post date February 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, SEO

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