The Marketing Link team attended the largest event in the retail and commercial real estate sectors — RAU Expo 2024. This VII International specialized exhibition was held over two days, from June 12 to 13, in Kyiv at the Parkovyi Congress and Exhibition Center.
This year’s RAU Expo was dedicated to the timely theme: “Risk Management: From Resilience to Antifragility.” In wartime conditions, Ukrainian business demonstrates resilience and even growth, adapting to the new reality.
Antifragility refers to the ability to not only be flexible and robust but also to toughen and grow by adapting to new conditions. Over two days, RAU Expo 2024 brought together more than 1,100 guests and 80 speakers who shared their experiences and visions for the future of retail.
More than 60 exhibiting companies presented the latest solutions in retail and commercial real estate.
The key themes of the RAU Expo 2024 included
- Antifragility strategy in wartime.
- Market analytics.
- Result-driven marketing.
- The synergy of tax and economic policies to ensure stability and development in wartime.
- Leadership in retail, expanding boundaries, and the specifics of working in new markets.
- Social responsibility and inclusivity as a must for conscious business.
- Promising metrics: investments in real estate.
- Automation and innovation in business processes.
- Solutions and innovations for business.
- Increasing retail sales and effective tools.
- Focus on e-commerce: prospects for business and successful case studies.
- Retailers and manufacturers: effective collaboration.
Marketing Link is grateful to the organizers of RAU Expo for the opportunity to participate in this large-scale event, as well as for the valuable and enjoyable networking and new acquaintances.
Why Marketing Link is great for retail
- Expertise with over 300 clients in e-commerce.
- We sell everything from furniture/doors to medical products, agricultural goods, and D2C manufacturers.
- Average ROAS of 700%+.
- We focus not only on a profitable ROAS at your margin but also consider the GA4 margin of error, and compare data in CRM or admin panels.
- We have worked with clients such as Soccer Shop, Kulik System, Comtrade, Karen Millen.
- Successfully scaling sales in Europe and the USA.
Media sources
- Website expo.rau.ua и страница в ФейсбуFacebook page.
- Own photos and videos.
