Julia Sotnikova Chief Visionary Officer, Marketer of Marketing Link. Digital Marketing Agency Marketing Link

Дайджест новин з ШІ та маркетингу за лютий 2026

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

Post author Julia Sotnikova
Post date March 5, 2026
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

The Marketing Link team attended the InterCHARM Ukraine conference

MARKETING LINK AT INTERCHARM 2025

This fall, Kyiv once again became the epicenter of the beauty industry—the 24th International InterCHARM 2025 exhibition traditionally brought together thousands of beauty professionals under the roof of the International Exhibition Center. Three days of intense activity, product launches, networking, and professional energy—that’s the best way to describe this year’s atmosphere. With 6,845 sq. m […]

Post author Julia Sotnikova
Post date February 18, 2026
Reading time 5 minutes to read
Post author # Expo

AI & MARKETING NEWS DIGEST—JANUARY 2026

Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

Post author Julia Sotnikova
Post date February 6, 2026
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce, Google Ads, Marketing, Paid Social, PPC, SEO

SECRET SANTA AT MARKETING LINK: 2026

We barely finished Secret Santa 2024 when 2025 flew by—fast and relentless. Here’s how we celebrated last year Secret Santa at Marketing Link 2025. Natasha recommended drawnames.com, and once again we started picking gifts—browsing Rozetka, local shops, and even print stores. The budget was set at 400 UAH, not including delivery. Secret Santa Rules 🎄✨ […]

Post author Julia Sotnikova
Post date January 2, 2026
Reading time 5 minutea to read
Post author # ML team

AMATEURS AT MARKETING LINK

We’re not into easy games—so on November 26, 2025, we decided to test ourselves in a challenging—and sometimes brutal—game called “Amateurs.” We were inspired by stories from Roma Illyushko and a YouTube show “Lions on Motorcycles.” The rules are simple: guess a number as close as possible to a hidden fact—whether it’s a year, measurement, […]

Post author Julia Sotnikova
Post date November 28, 2025
Reading time 5-minute read
Post author # ML team

The Halloween 2025 atmosphere at Marketing Link

HALLOWEEN 2025 WITH MARKETING LINK

“If you want a great holiday—create it yourself.” That’s what we thought, so we ran not one but two Halloween contests: a costume (hat/upper look) contest and a poetry contest. We set the rules and got ready for the spookiest holiday of the year. Halloween Contest Rules Our Winners & Prizes 👋Best presentation—Ivan (Tommy Vercetti)—won […]

Post author Julia Sotnikova
Post date November 3, 2025
Reading time 5-minute read
Post author # ML team

MOVIE MATCH WITH THE MARKETING LINK TEAM

On July 15, 2025, we held another secret gathering of our team’s unofficial movie lovers club—and crowned the one person with the superpower to guess everyone’s film taste. Each teammate had to submit four favorite movies and one film they just can’t stand (for reasons we’re still trying to understand). The result? Sixty brain-twisting questions. […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

BRAND BATTLE MARKETING LINK

May 23, 2025—a legendary date in Marketing Link history. Why? That’s when we hosted our very own Brand Battle—and yes, the whole team joined in. Spoiler alert: the winner was, of course, the boss. Classic. We crafted 89 of the trickiest questions ever—and made it even harder by including some of our own clients and […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

ALIAS FOR THE MARKETING LINK TEAM

If you want to play a great game—you’d better make it yourself. So we created our own version of Alias, packed with fun twists and inside jokes we loved. We ended up with over 70 cards, but only got to play through about 25 of them. The game kicked off on June 19, 2025, and […]

Post author Julia Sotnikova
Post date August 7, 2025
Reading time 5 minutes to read
Post author # ML team

MARKETING LINK AT B2B MARKETING EXPO 2025

In May 2025, the Marketing Link team took part in B2B Marketing Expo 2025—one of the largest marketing trade shows in the U.S. For two days, May 7–8, we had a booth at the Miami Beach Convention Center, where we gave more than 300 consultations to entrepreneurs and marketers from all over the country. What […]

Post author Julia Sotnikova
Post date August 6, 2025
Reading time 5 minutes to read
Post author # Expo

2025 AMA INTERNATIONAL COLLEGIATE CONFERENCE

From April 2 to 5, the AMA International Collegiate Conference 2025 took place in sunny New Orleans—a large event that brought together more than 1,600 students from over 350 universities across the U.S. This wasn’t just a student event—it was a place where future industry leaders are made. This year, Mykola Lukashuk, founder and CEO […]

Post author Julia Sotnikova
Post date August 6, 2025
Reading time 5 minutes to read
Post author # Expo

AMA MARKETING AWARDS 2025

On May 18, 2025, one of the most inspiring events in South Florida’s marketing industry took place at the legendary O Cinema in Miami Beach—the AMA South Florida Marketing Awards 2025. It was an evening not only of recognition but also of deep reflection on what marketing means today—a tool for change, dialogue, and inspiration. […]

Post author Julia Sotnikova
Post date August 5, 2025
Reading time 5 minutes to read
Post author # Expo