MARKETING LINK AT INTERCHARM 2025
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This fall, Kyiv once again became the epicenter of the beauty industry—the 24th International InterCHARM 2025 exhibition traditionally brought together thousands of beauty professionals under the roof of the International Exhibition Center. Three days of intense activity, product launches, networking, and professional energy—that’s the best way to describe this year’s atmosphere.
With 6,845 sq. m of exhibition space, 405 exhibitors (96 of them new), over 4,000 brands including 920 newcomers, and 18,315 visitors—32% attending for the first time—InterCHARM 2025 once again proved its status as the leading platform for showcasing new products and technologies, as well as a key entry point for brands planning to scale. The event also featured 143 Ukrainian manufacturers.
Marketing Link has worked with 40+ clients in the beauty industry—from brand launches to scaling sales both nationally and internationally. That’s why being present at InterCHARM 2025 wasn’t just an option for us—it was a strategic necessity.
Our previous InterCHARM events
We’ve attended beauty industry events more than once—in fact, twice already: in 2024 and 2025.
What we saw this year
- New ambitious brands. The market continues to evolve—with new players, fresh concepts, bold formulas, and creative packaging.
- Raw material, equipment, and packaging manufacturers.
- Industry professionals. Among the 18,315 attendees were salon and clinic owners, cosmetologists, dermatologists, nail technicians, hairstylists, barbers, makeup artists, marketers, and retail buyers. Additionally, 389 buyers participated through the Business Connect program.
- Our long-term clients—partners we’ve been working with for years.
- And of course—20 educational and competitive events: conferences, championships, masterclasses, and professional forums. The energy never slowed down.
Let’s talk about gifts—because they matter
Marketing Link never shows up empty-handed. This year, we brought sweet treats—chocolate candies for a quick energy boost, branded notebooks and pens for ideas born right between the booths, fun stickers, and valuable materials for beauty business owners and marketers.
And of course, our educational gift—a beauty marketing guide. Just 15 minutes of reading gives you a structured understanding of how to scale your brand, improve lead generation, and boost marketing performance.
MARKETING FOR BEAUTY BUSINESSES
InterCHARM 2025 once again proved that Ukraine’s beauty industry is масштабна, professional, and highly competitive. For Marketing Link, this isn’t just another exhibition—it’s an opportunity to stay close to our clients, better understand the market, and build strategies that work not just in theory, but in real business environments.
These busy days delivered real results—dozens of consultations, real-time audits, new connections, and partnership agreements. If your beauty business needs structured marketing, scaling, or a product launch—we know exactly where to start.
Джерела медіа
- Official website: https://intercharm.com.ua/en/post-show-report-2025
- Marketing Link’s own photos and videos
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