MARKETING LINK AT PRO BEAUTY EXPO 2025
From March 15 to 17, at the start of spring and right after International Women’s Day, Ukraine’s biggest beauty exhibition took place. Pro Beauty Expo 2025 was held at the International Exhibition Center and welcomed over 3,000 visitors.
The Marketing Link team had an exciting time with hundreds of business meetings with potential partners and clients, new connections, networking, and non-stop masterclasses at exhibitor booths.
What Makes Pro Beauty Expo 2025 Special?
This exhibition is truly huge, covering 38,000 sq. meters—plenty of space to showcase brands. There were 367 exhibitors, plus many audiences and workshops.
- Over 17,000 visitors—beauty professionals, product and equipment manufacturers, brand ambassadors, and guests.
- A great place to present brands and enter the market.
- Not just an exhibition but also an educational event—in three days, visitors could attend 23 sessions, including competitions with awards.
Marketing Link has experience working with 40+ beauty brands, including launching products on the market. So, we stepped out of our comfort zone—and it was the right decision.
A Strategy Gift
Of course, we didn’t just come to look around (though we did enjoy some freebies—who doesn’t love gifts?). But we also brought our own sweet surprises: 1,200 dark chocolate candies—to keep beauty lovers energized without ruining their fitness goals. Notebooks, pens, and in our best traditions, beautiful and tasty red apples for visitors.
Besides these treats, we prepared something even more valuable—a Beauty Business Promotion Guide. Take 15 minutes to read it and share it with colleagues and friends. The more we know, the stronger we become—so let’s spread the knowledge!
MARKETING FOR THE BEAUTY BUSINESS
What Was at the Expo?
- 237 companies
- 3,500+ brands
- 1,000+ new beauty products
- Masterclasses and lectures
- Competitions and awards
- Live networking to build business connections and friendships
- Discussions on the best collaboration terms
- Discounts and gifts
There were also amazing photo zones, lots of beauty products to see, touch, and buy, plus Instagram influencers, top business leaders, supermoms, and students. Industry experts shared their experience, while newcomers learned secrets about new products.
By the way, we have already visited the Intresharm trade show in 2024.
Exhibition Sections
- Perfumes & Cosmetics
- Hairdressing
- Aesthetic Medicine
- Professional Makeup
- Nail Service & Podiatry
- Cosmetology
Media Sources
📌 Instagram: @pro_beauty_expoua
📌 Website: beautyexpo.com.ua
📌 Our photos & videos
- Instagram @pro_beauty_expoua
- Website beautyexpo.com.ua
- Власні фото та відео.
It was a busy and productive event! Our marketers developed strategies, conducted real-time audits, and helped businesses grow. If your business needs an audit, we can do it too—just leave a request!
