INCREASED ORGANIC TRAFFIC BY 280% IN A YEAR FOR A WEB STORE OF BICYCLES

When promoting an online store of seasonal goods, you need to be prepared for the fact that the result will appear only after the season. It takes time, but the results are good — organic traffic grows two, three or more times.

The Ardis-Bike online bike store with a pronounced seasonality was created on the Horoshop platform. At the time of the start of work, website traffic was just starting to grow and there were several types of goods in the catalog.

We have clearly identified areas of responsibility with the client. But such a regulation did not exclude the initiative on the part of our client. For example, we created professional descriptions and filmed videos for the main product models.

Additionally, we experimented with Paid Ads. Testing theories with an emphasis on child models. We found web sites with a children’s audience and, based on last year’s advertising, improved the indicators. Personalized targeting of competitors on Social Ads is currently in the works.

We have clearly identified areas of responsibility with the client. But such a regulation did not exclude the initiative on the part of our client. For example, we created professional descriptions and filmed videos for the main product models.

Additionally, we experimented with Paid Ads. Testing theories with an emphasis on child models. We found web sites with a children’s audience and, based on last year’s advertising, improved the indicators. Personalized targeting of competitors on Social Ads is currently in the works.

Strategy

Redesign of the site structure.

We remade the structure of URLs in the menu by dividing accessories and spare parts from bicycles. So it became much clearer and more convenient. We moved some not important by search pages from menu to special relevant landing pages, created special descriptions, and working for creating another ones.

Semantic keyword research

We have collected keywords for the website using special tool, which collects data from Google Ads Planner, Semrush and Serpstat.

All description goods have been thoroughly tested and are made from scratch. It was inconvenient to watch the technical characteristics of the bike models.

Backlinks

We got good backlinks. Most of the work in this area is still in progress. We paid special attention to getting backlinks from users of social networks. We ran an advertising campaign with the client focused on getting feedback.

Progress

In March, organic traffic grew by 55% compared to May 2016.

Organic traffic in March 2017 compared to March 2016 increased by 150.75%.

Working out the structure of the website, working with content and backlinks continues to give positive results.

For the main keywords, the site continues to grow. All branded keywords rank in Google’s top 10 results. 15% of keywords rank in Google’s top 3 results.

Over the entire period of work, Ardis-Bike has risen in the Google search results for high-frequency keywords and is competing with large stores.

Along with traffic, sales also increased. The percentage of transactions increased 2.5 times.