When promoting an online store of seasonal goods, you need to be prepared for the fact that the result will appear only after the season. It takes time, but the results are good — organic traffic grows two, three or more times.

The Ardis-Bike online bike store with a pronounced seasonality was created on the Horoshop platform. At the time of the start of work, website traffic was just starting to grow and there were several types of goods in the catalog.

SEO


Service

Bicycles


Market niche

Ukraine


Promotion area

We have clearly identified areas of responsibility with the client. But such a regulation did not exclude the initiative on the part of our client. For example, we created professional descriptions and filmed videos for the main product models.

Additionally, we experimented with Paid Ads. Testing theories with an emphasis on child models. We found web sites with a children’s audience and, based on last year’s advertising, improved the indicators. Personalized targeting of competitors on Social Ads is currently in the works.

Монтажная область 11

Goals:

✓ increase the number of applications;
✓ increase organic traffic.

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Tasks:

✓ expansion and redesign of the website structure;
✓ optimizing the SEO title and meta description for all type of pages;
✓ updating product descriptions;
✓ getting backlinks

Review from our client

Review from our client

I liked the efficiency of the work and communication. We quickly and efficiently analyzed the current situation, agreed on a work plan, budget and strategy. Ongoing support in any matter, assistance in learning the platforms. It’s nice when you see what you pay for.

DMITRY SANZHARA, Head of marketing Ardis-Bike

We have clearly identified areas of responsibility with the client. But such a regulation did not exclude the initiative on the part of our client. For example, we created professional descriptions and filmed videos for the main product models.

Additionally, we experimented with Paid Ads. Testing theories with an emphasis on child models. We found web sites with a children’s audience and, based on last year’s advertising, improved the indicators. Personalized targeting of competitors on Social Ads is currently in the works.

Strategy

Redesign of the site structure.


Before:

The website menu was overflowing with items and was not suitable for expansion plans. Spare parts and accessories have not been separated.

Increased organic traffic by 280% in a year for Bike Shop

After:

We remade the structure of URLs in the menu by dividing accessories and spare parts from bicycles. So it became much clearer and more convenient. We moved some not important by search pages from menu to special relevant landing pages, created special descriptions, and working for creating another ones.

organic traffic by 280% in a year for Bike Shop
Increased organic traffic

We remade the structure of URLs in the menu by dividing accessories and spare parts from bicycles. So it became much clearer and more convenient. We moved some not important by search pages from menu to special relevant landing pages, created special descriptions, and working for creating another ones.

Semantic keyword research

We have collected keywords for the website using Key Collector, which collects data from Google AdWords Planner, Yandex Wordstat and Serpstat.

All description goods have been thoroughly tested and are made from scratch. It was inconvenient to watch the technical characteristics of the bike models.

Backlinks

We got good backlinks. Most of the work in this area is still in progress. We paid special attention to getting backlinks from users of social networks. We ran an advertising campaign with the client focused on getting feedback.

Progress

In March, organic traffic grew by 55% compared to May 2016.

Organic traffic growth from December 2015 to March 2017
Organic traffic growth from December 2015 to March 2017

Organic traffic in March 2017 compared to March 2016 increased by 150.75%.

Organic traffic March 2017 vs. March 2016
Organic traffic March 2017 vs. March 2016

Working out the structure of the website, working with content and backlinks continues to give positive results.

Changing the number of keywords in Google organic search results (Serpstat)
Changing the number of keywords in Google organic search results (Serpstat)

For the main keywords, the site continues to grow. All branded keywords rank in Google’s top 10 results. 15% of keywords rank in Google’s top 3 results.

Current site positions by keywords
Current site positions by keywords

Over the entire period of work, Ardis-Bike has risen in the Google search results for high-frequency keywords and is competing with large stores.

Growth during work
Growth during work

Along with traffic, sales also increased. The percentage of transactions increased 2.5 times.

Sessions and Transactions
Sessions and Transactions

Results

2.5 times


Transaction growth

280%


Traffic has grown in two years

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