User- and usage-based pricing segmentation strategies. Examples of pricing segmentation and how to implement them
In this article, we explain how to correctly raise prices for customers and ways to keep them
Learn what a Marketing Qualified Lead (MQL) is and how to determine the quality of a lead. Let’s understand the differences between lead qualification and lead scoring
Thanks to UTM, a business owner or marketer understands where traffic comes from, which campaigns, channels, and advertising platforms generate the most clicks, and which content and keywords are most effective.
Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs.
Once you’ve familiarized yourself with the hedgehog and fox concept and the burrito principle, you can make adjustments to your strategy or radically change your team’s action plan.
It is the online version of a dressing room in a store. The technology allows customers to try on clothes, various accessories, or even test cosmetics on a monitor screen.
This is a case of PPC in the field of erotic goods: sometimes successful, sometimes very difficult.
Think of the Thank You Page as the last step in the conversion process and the first step in customer retention.
We’ve explained Google search advertising campaigns as if they were a child’s play: what they are, why they are needed, and how to set them up. We give detailed instructions on all the steps of setting up and share tips, so take notes!
Marketing is not always expensive. In this article, we’ll tell you how to save money on marketing without losing ground.
About 80% of startups fail to stay on track because of inappropriate planning and cash flow control. Cash Burn Rate is one of the key indicators for strategy.