The client’s advertising on Google and Facebook is working successfully our task was to set up Bing Ads.
They plan to test LinkedIn (for this topic, a minimum of $ 2 per click is relatively inexpensive), but the current case is about Bing.
Bing Ads
Service
Agricultural machinery
Business field
USA, Canada
Location
Results
by 10 times
Increased number of leads
by 30%
The cost per leads decreased
What we faced at the start
At the beginning, there was 1 campaign with 1 group and 1 broad match keyword without any negative keywords. Also, from this source, we were able to get an average of 1 leads per month.
Initially, we conduct Facebook targeting (Paid Social) as a service, and in the first month, our offers to help and see what and how with another source of leads were ignored. But we were persistent. ☺️
In our work, we noticed that many farmers in the USA and Canada use Bing. Interestingly, when we asked (tested in a form, then in conversation) how they found out about us, 90% of those who came from Bing said they found us through Google. But you can’t fool analytics. ☺️
Yahoo Gemini, unfortunately, is not particularly relevant for this topic. We advertise the site through Google Ads.
On the downside, there was a moment when Yahoo was “pulling” an old phone number from somewhere, which is no longer on the site.
Google’s support specialists couldn’t help, so for a while, we removed the phone number extension and then added it back, thereby fixing the bug.
And yet, in Bing, we managed to increase the number of leads in the narrow niche of grain cleaners at a better than acceptable price for the client.
Results
Look at the results in the table:
| Clicks | Average cost per click | Cost | Conversion rate % | Cost per leads | |
|---|---|---|---|---|---|
| Before | 188 | $ 0,60 | $ 112,65 | 0,53% | $ 112,65 |
| After | 649 | $ 1,22 | $ 791,29 | 1,54% | $ 79,13 |
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