RFM analysis is the evaluation of a customer base using three criteria: recency of purchase (Recency), frequency of purchases (Frequency), and total expenditure (Monetary).
The New York Times called ChatGPT “the best artificial intelligence chatbot ever to be made available to the public”. We compared content creation services and came up with some interesting conclusions.
On one hand, information from customers helps to learn about the needs of the target audience and improve the business. On the other hand, the opinion of customers greatly influences the formation of perceptions about the company.
On October 8, 2024, the SparkTogether marketing conference finally took place in person in Seattle, and part of the Marketing Link team happily joined the event.
In this article, we will look at what GDPR is and how to bring your website into compliance with European legislation.
Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. Let’s examine how to best choose a name for your business using the example of a clothing store.
SWOT analysis is based on four aspects: Strengths, Weaknesses, Opportunities, and Threats. In this article, we will examine each of these in detail.
Developing a Telegram channel requires getting to know your target audience, so we’ve collected dozens of tips on running groups, creating posts, and collecting statistics so you know exactly how to find followers on Telegram.
People let cleaners into their homes, so trust plays a crucial role here. That’s why we’ll share the most common and some lesser-known ways to find clients for a cleaning company.
In the article, we will explore what a technical writer does, what a UX editor should know, what microtexts and interface texts are — with examples! So, get ready for something interesting.
Maximizing topic disclosure for readers, content uniqueness, readability, clear structure, and rich vocabulary without repetitions and errors—are the main requirements for LSI content.
What is a target audience portrait and what are its key components? Read our article on the blog where we will explain how to create it using various tools and analyze common mistakes