HOW TO WORK WITH DIFFICULT CLIENTS
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How to benefit from conflict situations in online business and calm down a “difficult” customer?
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HOW TO CREATE A UNIQUE SELLING PROPOSITION
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Do you know what makes you different from your competitors? The answer to this question will help you formulate your unique selling proposition.
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A/B TESTING IN GOOGLE ADS WITHOUT GOOGLE OPTIMIZE
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A/B ad testing in Google Ads is one of the marketing tools where two different elements in an ad are compared: text, call to action, image, link, to identify the most effective ones.
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ANALYSIS OF WEBSITE PAGE SPEED: HOW TO SPEED UP LOADING
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Load speed is measured in seconds or milliseconds separately for desktop and mobile devices. In this article, we will provide detailed information on how to conduct website speed analysis, what to pay attention to, and which tools to use.
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WHAT IS ZIPF’S LAW IN COPYRIGHTING?
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The Zipf’s Law is the first mathematical regularity associated with the study of language. It is used in linguistics, informatics, and more recently in copywriting.
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PRODUCT ADVERTISING: SETUP AND MANAGEMENT
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In this article, we will explore the main differences between brand advertising and product advertising, uncover the objectives and advantages of advertising used for product promotion, and discuss its various types.
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HOW TO SET UP SEARCH ADS CAMPAIGNS IN GOOGLE ADS
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We’ve explained Google search advertising campaigns as if they were a child’s play: what they are, why they are needed, and how to set them up. We give detailed instructions on all the steps of setting up and share tips, so take notes!
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NOT EXPENSIVE, MAD: HOW TO MAKE MARKETING COST LESS
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Marketing is not always expensive. In this article, we’ll tell you how to save money on marketing without losing ground.
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MARKETING LINK PARTICIPATED IN THE AGRO UKRAINE SUMMIT
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Marketing Link participated in AGRO UKRAINE SUMMIT — a forum about agrotechnologies, innovations, and finding effective solutions for the preservation and development of Ukraine’s agro-industrial sector.
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SETTING UP LEAD ADS ON FACEBOOK
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For a contractor to work with an advertising campaign, you need to set up a Facebook business manager and provide access.
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WHAT IS A CALL-TO-ACTION OR CTA
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Marketing is impossible without effective CTAs. Any advertisement is incomplete and devoid of logic if the potential buyer hasn’t heard or read what was offered and how to get it.
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MARKETING FOR AGRIBUSINESS AND FARMERS
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We’ve crafted a comprehensive article for building a marketing strategy for agribusinesses, because it will help you find partners, automate the processes of analyzing and creating a marketing budget.
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