HOW TO WRITE A MARKETING CASE STUDY: STRUCTURE, EXAMPLES, AND TEMPLATES

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To write a great case study, you need to be a bit of a show-off. Maybe not a huge one—but definitely a show-off. You also need to be a good storyteller, because every case study is a story about how a client and their trusted team worked through a difficult journey together and achieved a […]

AI & MARKETING NEWS DIGEST—SEPTEMBER 2026

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Marketing Link has rounded up the most interesting news from September: the launch of GPT-6 Astra, the first foldable iPhone, advertising through AI agents in ChatGPT, paid links on Instagram, new Google Ads formats, and Starship reaching orbit. Plus, the month’s biggest controversies—uncontrolled AI behavior and Meta facing a potential $200 billion fine. Paid Media […]

HOW TO FORMAT LISTS CORRECTLY

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Formally, a list is a set of data connected by a common characteristic (for example, a to-do list, a grocery list, or a bibliography). A simple list is a single sentence. Let’s check this using a children’s poem as an example. What Are Little Boys Made Of? Snips and snails, and puppy-dogs’ tails;And that’s what […]

AI & MARKETING NEWS DIGEST—AUGUST 2026

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Marketing Link has collected the most interesting news from August: Google is removing language targeting in Search, merging Google Tag and Tag Manager, YouTube is changing how it counts views, and Meta is taking away manual control over ad placements. Also, websites are starting to connect directly to AI agents through WebMCP, Rank Math is […]

AI & MARKETING NEWS DIGEST—JULY 2026

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Marketing Link rounded up the most interesting news from July: ChatGPT ads gained oCPC, ROAS and new formats; Google began writing AI-generated summaries for Search and Shopping ads; Meta launched exclusion-only audiences; and YouTube is testing static ads while videos play. The month also brought new GPT-5.6, Claude 5 and Gemini models, plus the biggest […]

AI & MARKETING NEWS DIGEST—JUNE 2026

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Marketing Link rounded up the most interesting news from June: AI Max in Google Ads, new AI tools from Meta, LinkedIn, and Pinterest, AI Overviews reports in Search Console, and the decline in organic clicks. Plus the month’s biggest tech signals—Anthropic released its most powerful Claude models, Elon Musk became the world’s first trillionaire, and […]

AI & MARKETING NEWS DIGEST—MAY 2026

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Marketing Link has compiled the most important news of the month: Google continues moving advertising into AI Mode, is shutting down Display Campaigns, and is rapidly rolling out AI assistants across Ads, Analytics, and Merchant Center. SEO is evolving as well—GA4 has started tracking AI traffic separately, Google stated that GEO and AEO are still […]

AI & MARKETING NEWS DIGEST—APRIL 2026

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Marketing Link has compiled the most important updates from April: Google AI Overviews are taking away organic clicks, DSA campaigns are shifting to AI Max, Meta is simplifying Pixel and Conversions API, ChatGPT Ads is testing CPC bidding, and AI search is already emerging as a separate traffic channel for brands. There are also some […]

AI & MARKETING NEWS DIGEST—MARCH 2026

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AI and Marketing News Roundup for March 2026. Marketing Link has compiled all the most interesting news: local advertising on Apple Maps, new features for Performance Max.

AI & MARKETING NEWS DIGEST—FEBRUARY 2026

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Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]