Vlad Taran

In service-based businesses, Performance Max campaigns often generate cheap conversions that never become real leads. That was exactly the situation in this medical niche project. The Google Ads account showed a steady flow of low-cost conversions. However, after comparing the data with the client’s CRM, we saw a completely different picture: 92% of leads from […]

How to Get 2.5x More Leads While Increasing the Budget by Only 29% in the Endocrinology Niche (USA)—When Google Ads Blocks Remarketing and Rejects Ads In this case study, we show how we rebuilt a Google Ads account for a clinic in California. We eliminated chaos in the keyword structure, fixed analytics issues, learned how […]

We reduced the cost per lead for a California clinic by 48%, while the advertising budget increased by only 18%. A year of systematic work transformed a chaotic account into a stable source of leads. During this time, the number of leads increased from 22 to 50 per month, while the cost per lead dropped […]

This case is about working with paid search advertising in the U.S. medical niche: a highly competitive local market, strict ad platform moderation, and external economic factors that directly affect patient behavior. We show how, through a systematic approach, deep analytics, and consistent optimization, we stabilized advertising campaigns and scaled lead generation for an ENT […]