YAKIV ADS WINS THE 2025 AVA PLATINUM AWARD IN THE BEST INTERNATIONAL MARKETING AUTOMATION AI TECHNOLOGY CATEGORY

The Yakiv Ads automation tool. Campaigns creation and management project received the AVA Platinum Award 2025 in the Best International Marketing Automation AI Technology category.

Yakiv Ads—an automation tool created by Mykola Lukashuk for Marketing Link—simplifies the creation and management of Google Ads campaigns, including SKAG campaigns—Single Keyword Ad Groups—without requiring marketers to manually configure every element from scratch..

About the AVA Digital Awards

The AVA Digital Awards is an international competition recognizing digital projects across digital communications, digital marketing, advertising, video, web, social media, interactive media, and other forms of digital communication.

The competition is administered by the Association of Marketing and Communication Professionals—AMCP. Entries are evaluated based on quality, creativity, resourcefulness, and execution. Top-level winners receive scores of 90–100 points. The Platinum Award is the highest level of recognition presented by the AVA Digital Awards.

Why the project was recognized

Yakiv Ads received the AVA Platinum Award in the Best International Marketing Automation AI Technology category for its technology-driven approach to automating Google Ads campaign creation and management.

The project demonstrates how an internal agency challenge can evolve into a product. Marketing Link has been working with advertising campaigns, analytics, and performance marketing since 2016, giving the team a clear understanding of where unnecessary manual work tends to appear in day-to-day processes.

Yakiv Ads was built specifically to address these challenges: speed up campaign setup, standardize parts of the process, reduce the risk of errors, and help marketers move more quickly from technical setup to performance analysis.

In performance marketing, automation only makes sense when it does more than simply “make things faster”—it should also improve the quality of the work. That is the idea behind Yakiv Ads: create relevant campaigns faster, structure advertising more effectively, and maintain a strong focus on ROI.

“The 2025 AVA Platinum Award for Yakiv Ads is an important recognition because this project grew directly out of our agency’s real-world work.

We’ve been working with Google Ads for many years, and we know how much time manual campaign creation can take. Yakiv Ads was created to answer a simple question: how can we make this process faster, more accurate, and more valuable to the client’s results?

This award is especially meaningful to me because it shows that Marketing Link can do more than launch and optimize advertising campaigns—we can also build our own technology solutions for performance marketing.”

—Mykola Lukashuk, Founder and CEO of Marketing Link, Forbes Business Council member

About Yakiv Ads

Yakiv Ads is an automation tool for creating and managing Google Ads campaigns.

The tool helps marketers, agencies, and businesses create SKAG campaigns faster and with fewer manual steps. Its logic is built around a simple goal: remove unnecessary operational work from campaign setup and give specialists more time to focus on strategy, analysis, optimization, and results.

According to the project description, Yakiv Ads:

• simplifies Google Ads campaign management;
• enables the creation of SKAG campaigns;
• optimizes ad performance;
• reduces manual setup;
• saves time;
• improves ad relevance;
• supports a stronger focus on ROI.

For an agency that works with Google Ads on a regular basis, this type of automation has clear practical value. Building campaigns manually can take a significant amount of time, especially when working with large numbers of keywords, campaign structures, ad groups, and ad variations. Yakiv Ads helps make the process faster, cleaner, and easier to control.