YAKIV ADS NAMED AN ECDMA GLOBAL AWARDS SILVER WINNER 2025 FOR MARKETING AUTOMATION

Yakiv Ads received the ECDMA Global Awards Silver Winner 2025 recognition in the Best Marketing Automation Implementation.

On the official ECDMA Global Awards page, the project is also listed as Silver in Best Advertising Platforms Management and Optimization Tool—a tool for managing and optimizing advertising platforms.

Yakiv Ads is an automation platform created by Mykola Lukashuk and Marketing Link to simplify and optimize the creation of Google Ads campaigns. The tool is especially useful for SKAG structures—Single Keyword Ad Groups—where precision, relevance, launch speed, and keyword control are critical.

About the ECDMA Global Awards

The ECDMA Global Awards is an international program organized by the E-Commerce & Digital Marketing Association to recognize achievements in e-commerce and digital marketing.

ECDMA categories cover individual professionals, companies, campaigns, technology solutions, teams, and service providers. A dedicated awards section focuses on MarTech and E-Com Tech Solutions—technology solutions for e-commerce and digital marketing that help businesses grow, improve efficiency, and strengthen customer engagement.

ECDMA materials also state that the awards are open to e-commerce businesses, digital marketing professionals, agencies, technology providers, and other organizations contributing to the digital industry.

Why Yakiv Ads Was Recognized

Yakiv Ads received the ECDMA Global Awards Silver Winner 2025 recognition for the practical automation of advertising campaign creation and optimization.

In Google Ads, a significant amount of time can go into technical preparation rather than strategy: organizing keywords, creating ad groups, writing ads, working with match types, negative keywords, extensions, and basic bidding recommendations.

Yakiv Ads addresses this exact problem. The tool helps users launch campaigns in minutes instead of hours, reduces dependence on spreadsheets and manual segmentation, and makes campaign setup easier to understand and more accessible—even for marketers without deep technical expertise.

It is also important that Yakiv Ads was tested across more than 200 projects over a two-year period. This is not an abstract automation tool concept—it is a product that grew out of Marketing Link’s real agency work and was tested on practical performance marketing tasks.

“The ECDMA Global Awards Silver Winner 2025 recognition for Yakiv Ads is important because this product grew out of real work in Google Ads.

We saw how much time manual campaign creation could take, especially when working with SKAG structures, keywords, negative keywords, ads, and optimization logic. Yakiv Ads was created to answer a simple question: how can we make this process faster, more accurate, and more valuable to the final result?

This award is especially meaningful to me because it recognizes not only the idea, but practical automation that has been tested on real projects.”

—Mykola Lukashuk, Founder and CEO of Marketing Link, Forbes Business Council member

About Yakiv Ads

Yakiv Ads is an automation tool for creating and managing Google Ads campaigns.

Its logic is simple: remove unnecessary manual work from campaign setup and give marketers more time to focus on analysis, optimization, and results. Instead of preparing spreadsheets, manually segmenting keywords, and spending a long time building ad groups, users can enter a landing page URL, and the system helps identify key themes, create ad groups, and generate relevant headlines and descriptions.

The tool supports:

• SKAG structures;
• ad group creation;
• headline and description generation;
• keyword match type control;
• research depth settings;
• smart filters for adding or excluding search terms;
• negative keywords;
• ad extension setup;
• bid strategy recommendations;
• a focus on cost per lead—CPL.

Yakiv Ads was built as a practical tool for marketers, agencies, in-house specialists, and freelancers who need to launch campaigns faster, structure keywords more effectively, and scale Google Ads without unnecessary complexity.