MARKETING LINK WINS THE 2025 AVA GOLD AWARD FOR HTML5 ANIMATED GOOGLE DISPLAY ADS

Marketing Link eceived the AVA Gold Award 2025 for the project “HTML5 animated ads for Google Display Ads by Mykola Lukashuk, Marketing Link” in the Digital Marketing | Digital Advertising | Display Ad—Animated or Video category.

This international recognition highlights a digital project that combined advertising strategy, creative execution, technology, and a clear business idea: to show not only the agency’s strengths, but also its ability to help clients generate more leads, build win-win partnerships, and scale results.

About the AVA Digital Awards

The AVA Digital Awards—an international competition recognizing excellence in digital creativity, branding, and strategy.

The competition covers a wide range of digital categories, including digital marketing campaigns, digital advertising, websites, social media, video, audio, mobile, interactive media, and other forms of digital communication.

The AVA Digital Awards are administered and judged by the Association of Marketing and Communication Professionals—AMCP. Entries are evaluated based on their individual quality, creativity, resourcefulness, and overall execution. Entries are not directly compared with one another within a category—they are evaluated individually.

The Platinum Award—the highest level of recognition at the AVA Digital Awards. It is awarded to entries that receive 90–100 points from the judges.

Why Marketing Link Received the Gold Award

Marketing Link received the AVA Gold Award for HTML5 animated ads created for Google Display Ads.

The project was created by Mykola Lukashuk to promote the Marketing Link agency. The idea was not simply to offer potential clients a free audit or list the agency’s advantages.

The main goal—to show how Marketing Link helps businesses generate more leads and build marketing systems that deliver measurable results.

Effective display ads need to combine several elements:

• a clear message;
• a dynamic format;
• a quick explanation of value;
• technical compatibility with Google Display Ads;
• clear visual logic;
• a call to action;
• a focus on business results.

HTML5 animated ads provide more opportunities than static banners. They make it possible to communicate an idea through motion, a sequence of messages, visual emphasis, and a short narrative that users can understand within a few seconds.

For Marketing Link, this format was more than just a creative asset. It was a way to demonstrate our own approach: we do not sell “marketing for the sake of marketing”—we help clients generate more qualified inquiries, engage their audiences more effectively, and scale their acquisition channels.

What Marketing Link Does in Digital Advertising and Marketing Automation

• Google Ads;
• Google Display Ads;
• HTML5 display ads;
• Performance Max;
• Microsoft Ads;
• paid social;
• Meta Ads;
• LinkedIn Ads;
• conversion tracking;
• GA4 and GTM;
• CRM integration;
• CRO;
• advertising analytics setup;
• lead analysis;
• advertising campaign optimization;
• ROI-focused reporting.

In digital advertising, results depend on more than simply launching a campaign. What matters is the message the audience sees, how quickly people understand the offer, whether conversions are tracked correctly, whether lead quality can be measured, and whether the business has a clear system for scaling.

Marketing Link approaches advertising as part of a complete system: creative, audience, campaign, landing page, tracking, CRM, and analytics all need to work together.

The 2025 AVA Platinum Award is important to Marketing Link because it recognizes not only the agency’s service expertise, but also the company’s own digital work.

In this project, Marketing Link was not simply an agency executing work for a client—it was the team creating an advertising product to promote its own agency. This shows that we apply the same principles to ourselves: a clear offer, measurable results, transparent campaign logic, and a focus on growth.

For a digital marketing agency, this type of award has special value. It confirms that strategy, creative execution, and technology can work together—not as separate attractive elements, but as a tool for acquiring clients.

“The 2025 AVA Gold Award for Marketing Link is an important international recognition of our approach to digital advertising.

We created the HTML5 animated ads not simply as banners, but as a short demonstration of how marketing should work: quickly communicate value, show the result, engage the right audience, and move them to the next step.

This award is especially meaningful to me because it is connected to our own project. We always tell our clients that marketing should be measurable, transparent, and tied to business results. That is exactly how we build marketing for Marketing Link.”

—Mykola Lukashuk, Founder and CEO of Marketing Link, Forbes Business Council member

About Marketing Link

Marketing Link—a full-service digital marketing agency founded in 2016. The company works with SEO, Google Ads, Microsoft Ads, paid social, CRO, CRM integration, web analytics, and digital strategy.

Marketing Link helps businesses improve online visibility, attract high-quality traffic, generate qualified leads, and increase revenue through transparent, data-driven marketing strategies.

We work with companies that need digital marketing with a clear business logic: qualified leads, sales, transparent analytics, budget control, process automation, and a focus on ROI.