MARKETING LINK RECEIVED HOROSHOP EXPERT PARTNER STATUS

Marketing Link received the “Horoshop Expert Partner” status—a recognition for partners who demonstrate a high quality of cooperation with entrepreneurs, a deep understanding of eCommerce, and help clients grow online stores on the Horoshop platform..

This status is especially meaningful for us. Marketing Link has been working with Horoshop for more than 10 years, and our team has experience promoting more than 385 projects built on this platform. During this time, we have seen the eCommerce market evolve, the requirements for SEO, PPC, analytics, and launch speed increase, and the platform itself grow together with business needs.

About the Horoshop Expert Partner Status

In a message from Horoshop, the platform team noted that client success is backed by the professional work of its partners. Marketing Link received Expert Partner status for long-term, high-quality cooperation with entrepreneurs, reliability, contribution to client business growth, and support of the platform.

This is not just a badge for a website or presentation. For us, it is confirmation of long-term, systematic work with eCommerce projects, where not only marketing channels matter, but also the technical foundation, analytics, store structure, traffic quality, and the ability of a business to scale.

Why Horoshop Matters for eCommerce Marketing

For a digital marketing agency, it is critically important to work with a platform that is technically ready for SEO, PPC, and analytics “out of the box.”

Horoshop covers many basic needs that usually require additional developer involvement. This is especially important for businesses that want to launch advertising faster, collect data correctly, scale SEO, and avoid wasting time on technical barriers.

Among the platform’s important advantages:

• SEO infrastructure—most of Google’s webmaster recommendations have already been implemented. The platform supports flexible management of indexable and non-indexable filters, automatic sitemap generation, including image sitemaps, templates for generating meta tags, configured hreflang, correct next/prev for pagination, and high page load speed.
• Web analytics—Enhanced Ecommerce is already configured for accurate transaction data transfer.
• PPC and integrations—the platform has ready-made product feeds for Google Ads, Hotline, and other price aggregators, while the open API allows custom integrations to be created.

For a marketing team, this means one simple thing: instead of constantly dealing with technical limitations, you can move faster to working on traffic, conversions, sales, and business growth.

Joint Contribution to the Development of the eCommerce Market

Over the years of partnership, Marketing Link specialists have prepared a number of technical materials and guides together with the Horoshop editorial team.

Our materials in the partner blog:

• A complete guide to Google Shopping;
• The most common mistakes when launching ads in a foreign market;
• all articles by Marketing Link in the Horoshop blog

Marketing Link also participated in joint online and offline activities:

• the webinar “How to Calculate the Ideal Budget for Google Ads”;
• an offline presentation at the seminar “Why SEO Professionals May Face Challenges in the Future”;
• special promotions for Google Shopping setup.

For us, this partnership has never been only about client projects. It is also about exchanging expertise, developing tools, creating educational materials, and making a joint contribution to the Ukrainian eCommerce market.

What Marketing Link Does for Horoshop Stores

• SEO;
• technical SEO;
• Google Ads;
• Google Shopping;
• Performance Max;
• Microsoft Ads;
• web analytics setup;
• Enhanced Ecommerce;
• GA4 and GTM;
• product feeds;
• advertising campaign audits;
• category structure;
• product page optimization;
• conversion analysis;
• sales scaling;
• expansion into new markets;
• ROI-based reporting.

We understand very well that eCommerce marketing does not start with an advertising budget. It starts with the right foundation: the platform, store structure, technical readiness, analytics, product feeds, and a clear user path to purchase.

“We have been partners for more than 10 years. I still remember iForum in 2016 and my skepticism about how an online store could truly be ready for promotion without needing developer involvement. But time, client results, and our expertise in promoting more than 385 projects built on Horoshop proved the opposite.

That is why this Horoshop Expert Partner award and status is especially valuable to us. It is not only about one project or one campaign — it is about long-term, systematic work, trust, and results built over years.

During this time, Horoshop grew from a strong Ukrainian eCommerce platform into the international product Cartum, while we, together with our clients, continued using this foundation for growth, scaling, and expansion into new markets.

Thank you to the Horoshop/Cartum team for the partnership, product development, and the opportunity to work not with technical limitations, but with business growth.

We were happy to help and continue helping with ideas for improving the platform. I am glad that, in addition to exclusively recommending Horoshop — the best platform for stores in Ukraine — we can now also recommend Cartum worldwide, especially in Moldova, Bulgaria, Croatia, Greece, Italy, Lithuania, Romania, Slovenia, and Poland!”

—Mykola Lukashuk, CEO and Founder of Marketing Link, Forbes Business Council member

About Marketing Link

Marketing Link is a digital marketing agency founded in 2016. The company works with SEO, PPC, paid social, web analytics, and eCommerce marketing, helping businesses build systematic growth and make data-driven marketing decisions.

We work with online stores that need digital marketing with a clear logic: technical readiness, organic visibility, paid advertising, quality analytics, sales, scaling, and a focus on ROI.