MARKETING LINK RECEIVED A CERTIFICATE FOR PARTICIPATING IN INTERCHARM UKRAINE 2024

Marketing Link received a certificate for participating in InterCHARM-Ukraine 2024—a professional beauty industry event that brought together brands, manufacturers, distributors, salons, clinics, beauty professionals, buyers, and companies focused on business growth in the beauty sector.

The certificate states: “Certificate for participation in the INTERCHARM Ukraine 2024 exhibition.” The event took place September 18–20, 2024, at the International Exhibition Centre in Kyiv. The exhibition was organized by Premier Expo.

For Marketing Link, participating in the event was important because the beauty industry has long been one of our areas of expertise. Our team works with brands, clinics, salons, eCommerce projects, and beauty manufacturers, helping them attract customers through SEO, PPC, paid social, analytics, and performance marketing.

MARKETING LINK НА INTERCHARM

About InterCHARM Ukraine 2024

InterCHARM Ukraine 2024 was the 22nd international beauty industry exhibition held in Kyiv.

Events like this have practical value for the beauty market. They are places where brands present new products, manufacturers showcase their offerings, distributors look for partners, salons and clinics explore business development solutions, and marketers can better understand the real challenges businesses face.

According to Marketing Link’s article about the exhibition, InterCHARM 2024 featured professional cosmetics, tools, equipment for salons and clinics, cosmetics, fragrances, household products for retail, raw materials, packaging, and manufacturing equipment. The event also included workshops, conferences, and competitions covering cosmetology, dermatology, massage, hairstyling, nail services, podiatry, makeup, management, and marketing.

For Marketing Link, this was an opportunity to do more than simply attend the exhibition. It allowed us to see the beauty market from the inside, discover new brands, talk with clients, advise businesses, and better understand the challenges beauty companies are facing.

Why Marketing Link Received the Certificate

Marketing Link received the certificate as a participant in InterCHARM Ukraine 2024.

This was not a competitive award or a first-place prize. It was an official recognition of the company’s participation in a professional industry event. That is why it is accurate to describe it as a participant certificate confirming Marketing Link’s presence at the exhibition and its work with the beauty market.

The certificate is valuable to us because it represents direct engagement with the industry. Digital marketing for beauty businesses cannot be built entirely from inside an advertising dashboard. You need to see how brands present themselves, which products are entering the market, what business owners care about, how competitors operate, and what potential customers are asking.

At InterCHARM 2024, the Marketing Link team spoke with representatives of beauty businesses, met with clients, analyzed the market, and prepared useful materials for marketing in the beauty industry.

What Marketing Link Does for Beauty Businesses

• SEO;
• local SEO;
• technical SEO;
• Google Ads;
• Microsoft Ads;
• Meta Ads;
• Instagram Ads;
• paid social;
• eCommerce marketing;
• marketing audits;
• beauty brand marketing;
• marketing for clinics and salons;
• GA4 and GTM setup;
• CallRail analytics;
• call and lead analysis;
• landing page optimization;
• ROI-focused reporting.

For a beauty business, simply generating traffic or reach is not enough. The goal is to attract people who are ready to buy a product, book a service, submit a lead, visit a salon, or return to the brand again.

Marketing Link approaches beauty marketing as a system: advertising, SEO, content, websites, analytics, CRM, local visibility, and conversions should all support one business goal—sales growth.

Participating in InterCHARM Ukraine 2024 helped Marketing Link gain an even better understanding of the beauty market in a real-world environment.

The exhibition was not only about brands and products. It also featured real conversations about business growth, sales, competition, new marketing channels, market entry, and customer engagement. For a digital marketing agency, this matters because a strong strategy starts with understanding the market—not just the numbers in a report.

Marketing Link has experience working with more than 40 clients in the beauty industry, so participating in an event like this was a natural extension of our work in the sector.

“The certificate for participating in InterCHARM Ukraine 2024 is a meaningful recognition of Marketing Link’s presence in the beauty market.

We’ve been working with beauty businesses for years, but exhibitions like this show us what advertising dashboards cannot: the energy of the industry, new products, the questions business owners are asking, competition, trends, and the real needs of customers.

For us, it’s important not only to run advertising campaigns or do SEO, but also to understand how the market actually works. InterCHARM gives us the opportunity to see that firsthand.”

—Mykola Lukashuk, Founder and CEO of Marketing Link, Forbes Business Council member

About Marketing Link

Marketing Link is a digital marketing agency founded in 2016. The company specializes in SEO, PPC, paid social, web analytics, CRM, email marketing, and digital strategy, helping businesses build sustainable growth and make data-driven marketing decisions.

We work with beauty, eCommerce, healthcare, retail, and service businesses that need marketing built around clear business outcomes: high-quality leads, sales, transparent analytics, budget control, scalable growth, and a strong focus on ROI.