ECDMA GLOBAL AWARDS GOLD WINNER 2025 FOR MOST INNOVATIVE DIGITAL MARKETING STRATEGY

Mykola Lukashuk received the ECDMA Global Awards Gold Winner 2025 recognition in the Most Innovative Digital Marketing Strategy category.

The award is connected to the development of Yakiv Ads—an automation tool for creating and managing Google Ads campaigns, including SKAG structures—Single Keyword Ad Groups.

For Marketing Link, this award is important because it recognizes more than a single advertising campaign. It highlights a strategic approach to performance marketing built around automation, AI-driven advertising optimization, reduced manual work, and the development of a tool that helps marketers launch campaigns faster and improve performance.

About the ECDMA Global Awards

The ECDMA Global Awards is an international program organized by the E-Commerce & Digital Marketing Association that recognizes achievements in e-commerce, digital marketing, technology-driven business innovation, and related fields.

The Most Innovative Digital Marketing Strategy category highlights strategic solutions that change the way digital marketing is approached, help businesses operate more efficiently, and create new opportunities for growth.

Mykola Lukashuk received Gold in Most Innovative Digital Marketing Strategy for his contribution to marketing automation, AI-driven advertising optimization, and the development of a tool that helps businesses manage digital advertising more effectively.

Yakiv Ads grew out of Marketing Link’s real-world work with Google Ads. When an agency works with PPC for years, it develops a clear understanding of which processes repeat, where unnecessary manual work appears, what can be standardized, and which parts of campaign setup can be automated without sacrificing quality.

That is where the strategic value of Yakiv Ads comes from. It is not simply a “tool for launching ads faster.” It is an attempt to rethink what the Google Ads workflow should look like for agencies, in-house specialists, and freelancers who want to launch campaigns faster, more accurately, and with better control over performance.

Marketing automation makes sense when it does more than save time—it should also help people make better decisions. Yakiv Ads was created with exactly that goal in mind: remove unnecessary technical work, standardize campaign structures, and give specialists more time for analysis, optimization, and scaling.

The 2025 ECDMA Global Awards Gold Winner recognition is important for Mykola Lukashuk, Yakiv Ads, and Marketing Link because it acknowledges their strategic contribution to the development of marketing automation.

It also demonstrates that Marketing Link operates not only as a digital marketing agency, but also as a team that develops its own technology solutions for performance marketing.

Yakiv Ads was created to solve a real need: make Google Ads management faster, easier to understand, and more accessible to marketers without unnecessary technical complexity. After being tested across more than 200 projects, the tool became part of Marketing Link’s broader approach to advertising, automation, and data-driven marketing.

“The 2025 ECDMA Global Awards Gold Winner recognition in the Most Innovative Digital Marketing Strategy category is important to me and to Yakiv Ads.

I created Yakiv Ads because I had seen the same problem for years: Google Ads can deliver strong results, but building campaigns often requires too much manual work. This is especially true when it comes to SKAG structures, keyword segmentation, ad groups, and setup accuracy.

Yakiv Ads became our answer to that problem. To me, innovation in marketing is not simply putting AI or automation in the name. It is about building a tool that genuinely saves time, reduces errors, helps marketers work more accurately, and gives businesses better control over their results.”

—Mykola Lukashuk, Founder and CEO of Marketing Link, Forbes Business Council member

About Yakiv Ads

Yakiv Ads is an automation tool created by Mykola Lukashuk for Marketing Link.

The tool helps marketers, agencies, businesses, and individual advertisers create and manage Google Ads SKAG campaigns in minutes, without unnecessary technical complexity or excessive manual work.

Yakiv Ads was developed to solve a practical problem: Google Ads management automation is still difficult for many businesses. Manually creating campaigns, segmenting keywords, grouping keywords, structuring ad groups, and preparing ads can take a significant amount of time and increase the risk of errors.

Yakiv Ads helps users:

• create Google Ads campaigns faster;
• work with SKAG structures;
• reduce manual setup;
• save team time;
• improve ad relevance;
• reduce operational costs;
• improve campaign performance;
• maintain a strong focus on ROI.

In 2024, after being tested across more than 200 projects, Yakiv Ads became publicly available as a PPC management tool.