b2b-marketing-expo-miami-2025
A BOLD START TO 2025: MARKETING LINK JOINS TOP U.S. COUNCILS AND HEADS TO MIAMI FOR ITS FIRST U.S. EXPO
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The momentum is real — and we’re just a few months into the year. At Marketing Link, 2025 began with growth, ambition, and a deeper global presence. From new strategic memberships to international recognition — this year is already one of our most defining yet. After Over 10 U.S. Conferences Attended — It’s Time for […]

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marketing link music contest
FROM LOVE TO HATE: MUSIC GAME MUSIC MARKETING LINK
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Music contests for the team are always a great chance to get creative, because we have a special love for music. We already played Our Music Late 2000s Quiiiizz back in February 2025, but this time the challenge was even harder and more fast—paced. According to the rules, each team member submitted five songs: four […]

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Marketing Link Pro Beauty Expo 2025
MARKETING LINK AT PRO BEAUTY EXPO 2025
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From March 15 to 17, at the start of spring and right after International Women’s Day, Ukraine’s biggest beauty exhibition took place. Pro Beauty Expo 2025 was held at the International Exhibition Center and welcomed over 3,000 visitors. The Marketing Link team had an exciting time with hundreds of business meetings with potential partners and […]

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SEO чи контекстна реклама
WHAT TO CHOOSE: SEO OR PPC SERVICES?
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Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

  • Post author Oksana Korsun
  • Post date March 17, 2025
  • Reading time 15 minutes to read
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UGC in marketing
UGC: WHAT IS IT AND WHAT ROLE DOES THIS CONTENT PLAY IN MARKETING?
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Nearly 40% of consumers trust reviews and content created by other customers like themselves the most when it comes to social proof of a product or service’s quality. Their posts evoke trust due to their authenticity, simplicity, sincere emotions, and positive associations. This type of content is called UGC — resistant to the “ad blindness” […]

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how to create a utm link in google analytics
HOW TO CREATE UTM TAGS?
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UTM tags are snippets of code, also known as GET parameters, added to the URL of a web page. They are used to track the effectiveness of various advertising campaigns and traffic sources. What will we discuss? UTM tags are added to the website URL to track information about specific link clicks. These URLs can […]

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Учасники команди Marketing Link беруть участь в онлайн-квізі з музики 2000-х
HOW OUR WHOLE TEAM FELT NOSTALGIC LISTENING TO 2000S SONGS
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Our Music Late 2000s Quiiiizz—that was the theme of the February 2025 team quest at Marketing Link. We guessed hit songs from the late 2000s (and a bit from the early 2000s too). This time, no one left without a prize. But the size of your prize depended on how much of a music fan […]

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Less spam, higher price: how a new feature in Meta Ads changes lead generation
SMS CONFIRMATION IN META ADS: HOW IT WORKS AND WHAT YOU NEED TO KNOW
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Meta Ads has introduced a new option in Lead Form Instant Forms—a checkbox for “SMS Confirmation to Receive a Lead.” How Did It Work Before? Previously, if you ran ad campaigns, you might receive 40–50 leads, including: To identify high-quality leads, a manager had to call all 50 contacts manually. Now, there’s some good news: […]

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secret santa in marketing link 2025
SECRET SANTA IN MARKETING LINK 2025
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If you’ve ever played Secret Santa, then you know how fun it is to get gifts—and how hard it is to spend days guessing who your mysterious gift-giver was. So, we knew that feeling too—and decided to hold the event a little later. By the time everyone got together and the gifts arrived via Nova […]

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What I learned about Google's algorithms in 2024 and I'm not discouraged
WHAT I LEARNED ABOUT GOOGLE ALGORITHMS IN 2024 AND KEPT GOING
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On May 5, 2024, Google accidentally released some of its internal data. The details are covered thoroughly in articles by SparkToro’s Rand Fishkin and Mike King: Documents that were never meant to be public are now available online. Disclaimer: I’m not a technical SEO expert, nor do I have programming skills. However, I have a […]

  • Post author Julia Sotnikova
  • Post date November 8, 2024
  • Reading time 10 minutes to read
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marketing 7p
MARKETING 7P
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Effective marketing involves a comprehensive approach to various activities related to product promotion. It encompasses the development of product and service concepts and branding, target audience analysis, advertising, and distribution across all sales channels, staff training, business process management, and many other factors that affect the final result. To integrate all aspects of successful marketing, […]

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RFM-аналіз що це таке і як зробити сегментацію
RFM ANALYSIS AND SEGMENTATION
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RFM analysis is an evaluation of the customer base according to three criteria: recency (Recency), frequency of purchases (Frequency), and the sum of consumer expenditures (Monetary). The RFM model allows for segmenting the audience according to key business parameters based on each buyer’s transaction history. This method is convenient and effective for B2C but can […]

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