Naming refers to the process of developing a name for a brand. It combines an understanding of marketing principles, creativity, and a logical approach. After all, a name should be associative and apt, easily recognizable, and unique. In some cases, when a company changes its name, naming becomes a crucial part of rebranding. In this […]
SWOT analysis is one of the most popular analytical methods, which allows you to assess a company’s strengths and weaknesses, as well as opportunities and threats that can influence its development in certain ways. What will be discussed? The acronym SWOT became known in 1963 thanks to Professor Kenneth Andrews. This happened at Harvard during […]
About 15 billion messages are sent daily via Telegram. The total number of users exceeds 800 million and is expected to reach 1 billion by the end of 2024. This makes Telegram a promising platform for business promotion where you can sell products via chatbots, implement multi-level sales funnels, share authentic information with like-minded people, […]
Professional cleaning services are in demand in both B2C and B2B sectors. In the first case, cleaners are trusted with maintaining cleanliness in offices, various commercial, entertainment, sports, and educational establishments. In the second case, cleaners handle the cleaning in residences of individuals who don’t have the time or desire to do thorough cleaning themselves. […]
UX (User Experience), this term pertains to the content that a user interacts with in a service or application, specifically design and text. In this article, we will discuss copywriting for online products, how it affects usability, downloads, and paid subscriptions. According to statistics, 88% of users do not return to a website with poor […]
LSI copywriting is a method of writing texts for the internet that is based on being useful to readers and using terms that are synonyms of the main keywords. This technology emerged in 1989 and was described as the “Methodology for Searching Text Data Objects” to better categorize the topic of a page. What are […]
A target audience portrait is a set of typical characteristics of a company’s existing and potential customers. The target audience refers to the group of people targeted by the brand’s marketing. A target audience portrait is a necessary tool for promoting a new business project, launching a specific company activity, and within the context of […]
Price discrimination is the practice of setting different prices for similar goods and services, where the price difference is not related to costs. The term “discrimination” comes from the Latin word “discriminatio”, which means “to distinguish” or “to differentiate”. Pricing in a monopoly market interests many marketers and business owners because the state no longer […]
A prompt is a request or instruction that triggers a response or action. In the context of language and writing, this term has taken on a different meaning and refers to a specific command, clearly formulated request, or order. And now we will talk about promts for chatGPT, of course. What is being discussed? Frequently […]
Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]
The term “targeting” means goal or aim. A targetologist hits the target, meaning they reach the right audience by creating ad campaigns that meet the expectations of potential customers. What will be discussed? What does a targetologist do? The essence of a targetologist’s work lies in keeping pace with the fast-evolving world of marketing, just […]
Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]