HOW TO INSTALL AND SET UP QUORA PIXEL
You can install the Quora Pixel through the GTM container.
Installing Quora pixel
Go to the Quora Ads Manager and navigate to the “Pixels & Events” section.
In the Pixels & events section, click the Setup Pixel button.
You will be presented with a window with options to install the Quora Pixel. Select the Install with a partner option and click Next.
A window will open in which the pixel ID will be displayed. Do not close this window, you will need it later.
📌 Read the article: Product advertising: setup and management
Go to the GTM client. In the Tags section, create a new Tag.
As the type of configuration, select Quora Pixel from the list.
In the tag settings, in the Quora Pixel ID field, insert the pixel ID from the Quora Ads account that we generated earlier.
In the Event Type list, select Page View.
Select All Pages as the trigger.
Name the new tag Base Quora Pixel.
Save the tag. Save the changes in the container
Setting up Quora Pixel event tracking
Go to GTM. In the Tags section, create a new tag.
Select the configuration type from the Quora Pixel list.
In the tag settings, paste the Pixel ID from the Quora Ads dashboard into the Quora Pixel ID field.
In the Event Type list, select the event you want to track.
Choose the required trigger.
Name the Quora tag—event—[event name].
In our case, we are tracking the event Generate Lead, so the tag is named Quora—event—Generate Lead.
Save the tag. Save changes in the container.
Checking Quora Pixel Functionality
To check the functionality of the Pixel, perform the necessary actions on the website that need to be tracked (form submission, adding a product to the cart, purchase, etc.).
Return to the Quora Ads dashboard in the Pixels & events section. After a few minutes, a non-zero value should be displayed next to the desired conversion.
Congratulations! You can now install and configure the Quora Pixel and run effective ads.
