HOW TO TRACK PURCHASES IN AN ONLINE STORE USING GTM?
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In this article, we will show how to track and send the purchase event to GA4.
Sergiy graduated from Dnipro University of Technology with a degree in Marketing and Economics.
Starting his career as a Full Stack Developer, he eventually shifted his focus to marketing, aligning it with his professional interests.
Among his favorite hobbies, Sergiy enjoys cycling and photography. In his free time, he loves to treat his wife and daughter with homemade delicacies.
In this article, we will show how to track and send the purchase event to GA4.
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