Increased the number of leads for a U.S. ENT clinic by 86.76 a Google Ads and Microsoft Ads case study
INCREASED THE NUMBER OF LEADS FOR AN ENT CLINIC IN THE U.S. BY 115%: A GOOGLE AND MICROSOFT ADS CASE STUDY
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This case is about working with paid search advertising in the U.S. medical niche: a highly competitive local market, strict ad platform moderation, and external economic factors that directly affect patient behavior. We show how, through a systematic approach, deep analytics, and consistent optimization, we stabilized advertising campaigns and scaled lead generation for an ENT […]

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Дайджест новин з ШІ та маркетингу за лютий 2026
AI & MARKETING NEWS DIGEST—FEBRUARY 2026
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Marketing Link has rounded up the most interesting news from February: ads directly inside Google AI answers, toxic AI recommendations, Meta creating an AI clone that imitates user activity after death, Anthropic’s standoff with the Pentagon, and military contracts awarded to xAI (Grok) and OpenAI (ChatGPT). Paid Media Google Ads Google Is Preparing AI Shopping […]

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AI & Marketing News Digest
AI & MARKETING NEWS DIGEST—JANUARY 2026
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Marketing Link has gathered all the most interesting news for January—AI advertising, YouTube auto-dubbing, ads in Threads, and AI-driven PMax. As well as the main scandals of the month involving Grok AI and France’s digital sovereignty. Paid Media Google Ads Google Ads updated Data Exclusions for Performance Max Source seroundtable.com Google Ads added data exclusions […]

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HOW WE INCREASED THE NUMBER OF LEADS BY 4× IN GOOGLE ADS FOR THE HOME REPAIR AND REMODELING NICHE (ALABAMA, USA)
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Over six months, we managed to increase the number of leads from Google Ads by 4× in one of the most competitive service niches in the U.S.—remodeling and home repairs. The secret lies in deep sales funnel analytics, regular and meticulous ad optimization, and a clear focus on business results. Google Ads Service Remodeling and […]

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Стратегії призначення ставок в Google Ads: як обрати правильну
BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE
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The right choice of a bidding strategy is one of the key factors for success in contextual advertising. That’s why doing everything randomly or leaving it by default, as Google recommends, is not the best strategy. Which one is better — we will figure out right now, and not just figure it out, but give 13 practical […]

  • Post author Vlad Taran
  • Post date September 30, 2025
  • Reading time 10 minutes to read
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8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту
8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT
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Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

  • Post author Vlad Taran
  • Post date September 11, 2025
  • Reading time 10 minutes to read
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Як встановити та налаштувати Quora Pixel
HOW TO INSTALL AND SET UP QUORA PIXEL
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You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]

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achieve a ROAS of 969% or 160 sales per month
GOOGLE ADS CASE STUDY: HOW WE INCREASED ROAS FOR PUBLISHING BY 969%
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A case study on how to achieve a ROAS of 969% or 160 sales per month in 7 months in a very specific field, like automotive literature. Client Our client is an official distributor of several publishing houses and sells professional automotive literature, including manuals, guides, and repair and maintenance instructions for various car brands. […]

  • Post author Julian Aksyonov
  • Post date July 3, 2025
  • Reading time 10 minutes to read
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Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft
HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS
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Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]

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Директ-маркетинг: що таке метод прямого маркетингу?
DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD
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According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

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Як правильно підвищувати ціни для клієнтів?
HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?
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The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

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Що таке CTR та за якою формулою рахується
WHAT IS CTR AND HOW IS IT CALCULATED?
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Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]

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