All articles and cases studies PPC ⭐ Marketing Link

Стратегії призначення ставок в Google Ads: як обрати правильну

BIDDING STRATEGIES IN GOOGLE ADS: HOW TO CHOOSE THE RIGHT ONE

The right choice of a bidding strategy is one of the key factors for success in contextual advertising. That’s why doing everything randomly or leaving it by default, as Google recommends, is not the best strategy. Which one is better — we will figure out right now, and not just figure it out, but give 13 practical […]

Post author Vlad Taran
Post date September 30, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Google Ads, PPC

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

Як встановити та налаштувати Quora Pixel

HOW TO INSTALL AND SET UP QUORA PIXEL

You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]

Post author Sergiy Korotkiy
Post date July 14, 2025
Reading time 5 minutes to read
Post author # Google Ads, Manual, Marketing, PPC

GOOGLE ADS CASE STUDY: HOW WE INCREASED ROAS FOR PUBLISHING BY 969%

A case study on how to achieve a ROAS of 969% or 160 sales per month in 7 months in a very specific field, like automotive literature. Client Our client is an official distributor of several publishing houses and sells professional automotive literature, including manuals, guides, and repair and maintenance instructions for various car brands. […]

Post author Julian Aksyonov
Post date July 3, 2025
Reading time 10 minutes to read
Post author # Cases, PPC

Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft

HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS

Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]

Post author Vlad Taran
Post date July 3, 2025
Reading time 15 minutes to read
Post author # Cases, Ecommerce, Google Ads, Marketing, PPC

Директ-маркетинг: що таке метод прямого маркетингу?

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

Як правильно підвищувати ціни для клієнтів?

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

Що таке CTR та за якою формулою рахується

WHAT IS CTR AND HOW IS IT CALCULATED?

Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region. CTR (Click-Through Rate) is one of the key metrics for monitoring the effectiveness of pay-per-click advertising. There is no universal benchmark […]

Post author Oksana Korsun
Post date May 16, 2025
Reading time 10 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

Що таке CPL: Cost Per Lead та як його рахувати

WHAT IS CPL (COST PER LEAD) AND HOW TO CALCULATE IT?

Cost Per Lead (CPL)—is the cost of a lead. It is the amount of money a business spends to get a potential customer who completes a free targeted action. This action can be sending a request for a consultation, downloading useful materials, subscribing to a blog newsletter, or following a social media page. A user […]

Post author Oksana Korsun
Post date May 14, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, PPC

How to set up Google Ads, SEO for Ed-Tech school

HOW TO SET UP GOOGLE ADS, SEO, AND MARKETING CHANNELS FOR AN IT SCHOOL

This is a case study about how we increased the leads by 875% in one year in the field of IT courses in the USA. Google Ads, SEO, Paid Social Service Ed-Tech school Topic USA Target region Client Learnix Center is an education company with a government certification in the USA. It focuses on training […]

Post author Vlad Taran
Post date May 12, 2025
Reading time 5 minutes to read
Post author # Cases, Google Ads, Paid Social, PPC, SEO

WHAT TO CHOOSE: SEO OR PPC SERVICES?

Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

Post author Oksana Korsun
Post date March 17, 2025
Reading time 15 minutes to read
Post author # PPC, SEO

прийняти всі рекомендації Google Ads в кабінеті

WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT

Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]

Post author Mykola Lukashuk
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC

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