Do you know what sets you apart from competitors? The answer to this question will help you create your unique selling proposition (USP). The goal of the USP is to interest your customer with an offer they can’t refuse and will want to share with friends. Let’s understand what the USP is all about. What […]
What is A/B Testing A/B testing in Google Ads is a marketing tool where two different elements in an ad, like text, call-to-action, images, or links, are compared to find the most effective ones. These tests are conducted to understand which ad elements work best for our audience and, as a result, increase conversions with […]
Website page speed is the time it takes from a user clicking a link to the complete display of all content on the web page. During this period, the browser receives the first packet of information, technically termed as the “first byte from the server”. This metric is measured in seconds or milliseconds separately for […]
Zipf’s Law is the first mathematical pattern associated with the study of language. It is used in linguistics, informetrics, and more recently in copywriting. In mathematics, this law falls under the category of Pareto distribution, which is a statistical distribution method. It is thanks to this parameter that the analysis of texts from the perspective […]
In this article, we will explore the main distinctions between brand and product advertising. We will uncover the purposes and advantages of advertising, including its use for promoting products and its various forms. Additionally, we will clarify how Google Shopping operates and provide guidance on setting up Standard Shopping and Performance Max campaigns. What will […]
We thought that this is an important topic, so we explained information about Google search ads campaigns as if to a child: what they are, why they are needed, and how to set them up. We provide a detailed guide on all the setup steps and share tips, take notes! The article is aimed at […]
Marketing isn’t always expensive. You can start promoting your business or get out of a crisis situation without a big budget. In this article, we’ll talk about how to reduce marketing expenses and save on marketing without losing ground. What will be discussed Find a copywriter Marketing and copywriting go hand in hand. Textual content […]
Marketing Link participated in AGRO UKRAINE SUMMIT — a forum about agrotechnologies, innovations, and finding effective solutions for the preservation and development of Ukraine’s agro-industrial sector. The summit took place in Kyiv on February 2, 2024, at the Golf Center on Obolonska Naberezhna 20. This event gathered more than 1000 leading experts in the agricultural […]
Guide to Facebook: Step-by-Step with Tips. Task For the client graincleaner.com, it is necessary to find dealers to sell their grain cleaning equipment in other countries. Region for promotion Canada Planning Access In order for the contractor (in this case — us) to be able to work with the advertising campaign, it is necessary to set […]
In marketing, a call-to-action (CTA) is a brief instruction for the target audience that includes a concise sales proposition and a list of reasons to take advantage of the opportunity right here and right now. As a rule, a call-to-action is based on an imperative verb, such as “call”, “learn”, “sign up”, and so on. […]
The agribusiness sector is heavily dependent on external factors: climate change affects crop rotation, and the cost of energy resources necessitates the implementation of new technologies. Furthermore, finding a market for product distribution, organizing efficient logistics and storage can be challenging, not to mention changes in legislation, tax policy, quality standards, and environmental regulations. That’s […]
Meta tags are like the backbone of a webpage, guiding both Google and users. They’re useful for both machines and people, showing what the page is about and how relevant the information is. Without meta tags, a page is like a car without lights on a night highway. All meta tags are important, but they […]