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WHAT HAPPENS IF ALL GOOGLE ADS RECOMMENDATIONS ARE ACCEPTED: A CLIENT EXPERIMENT

Marketing Link was only documenting this case, not the authors―rather, the anti-authors, as they warned the client about potential outcomes. We have concealed all the client’s commercial data—you can only see the consequences of marketing negligence and a misunderstanding of advertising processes, and what happens if all Google Ads recommendations are accepted. This case shows […]

Post author Mykola Lukashuk
Post date June 23, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC

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AD COPY: EXAMPLES AND TIPS ON HOW TO WRITE

An ad copy is often the first link (and sometimes the second, third, and even fourth) you see in Google in response to your query. Advertising is the driver of progress; an ad generates traffic for sellers and sales, while offering buyers the opportunity to purchase the desired item or service, sometimes spontaneously. Important: this […]

Post author Liza Delyk
Post date June 23, 2024
Reading time 20 minutes to read
Post author # Google Ads, Manual, PPC

HOW TO FIND CLIENTS FOR A LAWYER

Marketing for legal services is quite different from promoting specialists in other fields. A person looking for a lawyer has a real problem that needs to be resolved urgently and as beneficially as possible for them. Therefore, the process of searching and selecting such specialists is lengthy and thorough. If you want to attract as […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Google Ads, PPC, SEO

MARKETING LINK AT THE RAU EXPO 2024

The Marketing Link team attended the largest event in the retail and commercial real estate sectors — RAU Expo 2024. This VII International specialized exhibition was held over two days, from June 12 to 13, in Kyiv at the Parkovyi Congress and Exhibition Center. This year’s RAU Expo was dedicated to the timely theme: “Risk […]

Post author Julia Sotnikova
Post date June 22, 2024
Reading time 5 minutes to read
Post author # Expo

WHO IS A TARGETOLOGIST AND HOW TO BECOME ONE?

The term “targeting” means goal or aim. A targetologist hits the target, meaning they reach the right audience by creating ad campaigns that meet the expectations of potential customers. What will be discussed? What does a targetologist do? The essence of a targetologist’s work lies in keeping pace with the fast-evolving world of marketing, just […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Facebook, Instagram, Paid Social

THE HEDGEHOG CONCEPT AND THE BURRITO PRINCIPLE IN MARKETING

Marketing concepts and principles are designed to make life easier for entrepreneurs and improve their communication with the target audience. The demand for goods and services depends on the brand promotion strategy. Even a flawless product can remain unknown if its creator hasn’t presented their idea correctly or failed to convey it to potential clients […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Ecommerce

VIRTUAL FITTING ROOMS

What will be discussed? The ability to virtually try on clothes appeared around 2005. That’s when the Intellifit system was introduced, which was purchased by Unique Solutions in 2009 and renamed Me-ality. Today, more and more brands are using this technology and offering their customers a full online shopping experience. “It is forecasted that the […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce

WHAT DOES THE PHRASE “LOREM IPSUM” MEAN?

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua…” is not a mysterious spell nor a fragment of Latin poetry. It’s merely an excerpt from a sample of “dummy” text, of which variations can be found aplenty online. In the 1500s, an unknown printer used […]

Post author Oksana Korsun
Post date June 22, 2024
Reading time 10 minutes to read
Post author # Copywriting, Manual

SOURCES OF INFORMATION: HOW TO CHECK AND WHICH TO TRUST

Information without a link to the original source is manipulative. It’s either plagiarism, where the author wants to claim an interesting idea as their own, or the author’s idea to mislead you with facts you can’t check. Correctly classifying and using information sources is one of the key skills for a marketer. “The original source […]

Post author Julia Sotnikova
Post date June 21, 2024
Reading time 15 minutes to read
Post author # Copywriting

COMPANY PAGE: EXAMPLES OF “ABOUT US” PAGES AND COMPANY DESCRIPTIONS

The “About the Company” page is often seen by us as filled with dry text about “professional experts” and “significant experience in the field”. If you’re unsure how to design your company page or what content to fill it with, analyze your direct competitors and try to identify what interests your target audience. For a […]

Post author Oksana Korsun
Post date June 20, 2024
Reading time 20 minutes to read
Post author # Copywriting, SEO

MARKETING LINK AT THE GRAIN STORAGE FORUM ELEVATOR AND AGRO UKRAINE SUMMIT

The Marketing Link team participated in the Grain Storage Forum ELEVATOR and AGRO UKRAINE SUMMIT, events dedicated to the cultivation, storage, processing, logistics, and trading of agricultural products. This was the second trade show in collaboration with AGRO UKRAINE: earlier in 2024, our team presented a marketing strategy for farmers. On May 28-29, 2024, we […]

Post author Julia Sotnikova
Post date June 4, 2024
Reading time 5 minutes to read
Post author # Expo

GUIDE TO RUNNING CAMPAIGNS IN GOOGLE LOCAL SERVICES ADS

Google Local Services Ads (LSA) is an advertising platform by Google for local service providers that helps them gain additional leads through phone calls, message requests, and instant bookings. These ads are focused on lead generation rather than broad reach or increasing brand recognition. Plan How does LSA look and what affects the ranking of […]

Post author Vlad Taran
Post date May 14, 2024
Reading time 10 minutes to read
Post author # Google Ads, Manual, PPC