A landing page is a standalone web page created to generate leads (potential customers) or quick sales. It is also called a target or landing page, a capture page, and a Landing Page. The term “one-page website” is also known but is not entirely accurate, as even a multi-page web resource can have the structure […]
Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with your audience. You won’t need to come up with topics “on the fly,” copy headlines […]
Large language models of artificial intelligence, such as ChatGPT, can be effective assistants for professionals across many fields. Copywriters, marketers, and business owners use neural networks for text writing. Currently, AI-generated content is often published on social media and websites. With AI, you can even create a book or develop a complete marketing strategy. But […]
Responding to customer reviews is an essential part of building a positive perception of your brand among your target audience. When customers post comments voluntarily, which serve as user-generated content, treat this as a gift, especially if they are positive. Interacting with customers demonstrates a high level of service and the human side of the […]
Almost every month we organize small fun activities for the team and save them for our history.This time we had a photo contest—but not just any contest! We collected 5 photos from each person and covered the faces, to make guessing more fun. The Kahoot contest turned out to be one of the most enjoyable […]
April 2025—Something fun happened during our hangouts: Natasha took over organizing and running the game—and did it with great creativity and formulas. The game was called “Tse Tvoya Reaktsiya” (This Is Your Reaction).We even joked that her formulas and scripts might replace Kahoot one day. About the game “Tse Tvoya Reaktsiya” 🦄 Game rules “Tse […]
Anyone who has written a school retelling of a text at least once in their life might have felt like a rewriter. You changed the order of sentences, rephrased word combinations, picked synonyms—but didn’t add anything new to the piece. Essentially, that was rewriting. But when the task was to write a reflective essay, a […]
The momentum is real — and we’re just a few months into the year. At Marketing Link, 2025 began with growth, ambition, and a deeper global presence. From new strategic memberships to international recognition — this year is already one of our most defining yet. After Over 10 U.S. Conferences Attended — It’s Time for […]
Music contests for the team are always a great chance to get creative, because we have a special love for music. We already played Our Music Late 2000s Quiiiizz back in February 2025, but this time the challenge was even harder and more fast—paced. According to the rules, each team member submitted five songs: four […]
From March 15 to 17, at the start of spring and right after International Women’s Day, Ukraine’s biggest beauty exhibition took place. Pro Beauty Expo 2025 was held at the International Exhibition Center and welcomed over 3,000 visitors. The Marketing Link team had an exciting time with hundreds of business meetings with potential partners and […]
Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]
Nearly 40% of consumers trust reviews and content created by other customers like themselves the most when it comes to social proof of a product or service’s quality. Their posts evoke trust due to their authenticity, simplicity, sincere emotions, and positive associations. This type of content is called UGC — resistant to the “ad blindness” […]