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WHO IS A BRAND MANAGER

A brand represents the identity of a company, reflects its values, and communicates its promises to customers. Maintaining brand integrity is essential, and this is the focus of a brand manager’s work. This specialist is responsible for monitoring marketing activities that impact the image of a business or specific product. They coordinate the efforts of […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 10 minutes to read
Post author # Marketing

THE CORRECT STRUCTURE OF A LANDING PAGE

A landing page is a standalone web page created to generate leads (potential customers) or quick sales. It is also called a target or landing page, a capture page, and a Landing Page. The term “one-page website” is also known but is not entirely accurate, as even a multi-page web resource can have the structure […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 10 minutes to read
Post author # Copywriting, Marketing

WHAT IS A CONTENT PLAN

Time management helps accomplish more, while budgeting allows you to save money and invest it in valuable resources. Developing a content plan also serves important functions: it reduces stress and deadline pressure, and ensures consistency and stability in engagement with your audience. You won’t need to come up with topics “on the fly,” copy headlines […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO

11 TOOLS FOR DETECTING AI-GENERATED CONTENT

Large language models of artificial intelligence, such as ChatGPT, can be effective assistants for professionals across many fields. Copywriters, marketers, and business owners use neural networks for text writing. Currently, AI-generated content is often published on social media and websites. With AI, you can even create a book or develop a complete marketing strategy. But […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing

HOW TO RESPOND TO CUSTOMER REVIEWS

Responding to customer reviews is an essential part of building a positive perception of your brand among your target audience. When customers post comments voluntarily, which serve as user-generated content, treat this as a gift, especially if they are positive. Interacting with customers demonstrates a high level of service and the human side of the […]

Post author Oksana Korsun
Post date April 29, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing

5 PHOTOS BEFORE MARKETING: HOW WE AT MARKETING LINK GOT LOST IN MEMORIES

Almost every month we organize small fun activities for the team and save them for our history.This time we had a photo contest—but not just any contest! We collected 5 photos from each person and covered the faces, to make guessing more fun. The Kahoot contest turned out to be one of the most enjoyable […]

Post author Julia Sotnikova
Post date April 25, 2025
Reading time 5 minutes to read
Post author # ML team

Чемпіонат з ідейного натхненництва «Це твоя реакція»

CHAMPIONSHIP OF CREATIVE INSPIRATION “THIS IS YOUR REACTION”

April 2025—Something fun happened during our hangouts: Natasha took over organizing and running the game—and did it with great creativity and formulas. The game was called “Tse Tvoya Reaktsiya” (This Is Your Reaction).We even joked that her formulas and scripts might replace Kahoot one day. About the game “Tse Tvoya Reaktsiya” 🦄 Game rules “Tse […]

Post author Julia Sotnikova
Post date April 25, 2025
Reading time 10 minutes to read
Post author # ML team

Рерайтинг та копірайтинг: які відмінності?

REWRITING AND COPYWRITING: WHAT’S THE DIFFERENCE?

Anyone who has written a school retelling of a text at least once in their life might have felt like a rewriter. You changed the order of sentences, rephrased word combinations, picked synonyms—but didn’t add anything new to the piece. Essentially, that was rewriting. But when the task was to write a reflective essay, a […]

Post author Oksana Korsun
Post date April 23, 2025
Reading time 10 minutes to read
Post author # Copywriting, SEO

A BOLD START TO 2025: MARKETING LINK JOINS TOP U.S. COUNCILS AND HEADS TO MIAMI FOR ITS FIRST U.S. EXPO

The momentum is real — and we’re just a few months into the year. At Marketing Link, 2025 began with growth, ambition, and a deeper global presence. From new strategic memberships to international recognition — this year is already one of our most defining yet. After Over 10 U.S. Conferences Attended — It’s Time for […]

Post author Mykola Lukashuk
Post date April 8, 2025
Reading time 10 minutes to read
Post author # Expo

FROM LOVE TO HATE: MUSIC GAME MUSIC MARKETING LINK

Music contests for the team are always a great chance to get creative, because we have a special love for music. We already played Our Music Late 2000s Quiiiizz back in February 2025, but this time the challenge was even harder and more fast—paced. According to the rules, each team member submitted five songs: four […]

Post author Julia Sotnikova
Post date March 28, 2025
Reading time 5 minutes to read
Post author # ML team

MARKETING LINK AT PRO BEAUTY EXPO 2025

From March 15 to 17, at the start of spring and right after International Women’s Day, Ukraine’s biggest beauty exhibition took place. Pro Beauty Expo 2025 was held at the International Exhibition Center and welcomed over 3,000 visitors. The Marketing Link team had an exciting time with hundreds of business meetings with potential partners and […]

Post author Julia Sotnikova
Post date March 20, 2025
Reading time 5 minutes to read
Post author # Expo

WHAT TO CHOOSE: SEO OR PPC SERVICES?

Search engine optimization is an important tool for successful online marketing, as it increases the chances of a website being found by target users. Display advertising allows you to reach potential customers faster, improve brand recognition, and increase sales. Although the second tool provides immediate results, SEO is more reliable in the long term, as […]

Post author Oksana Korsun
Post date March 17, 2025
Reading time 15 minutes to read
Post author # PPC, SEO