WHAT IS STORYTELLING?
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Storytelling is both a marketing technique and an art. The storytelling method is so cool that it is used not only by screenwriters and writers, but also by advertisers, psychologists, managers, and businessmen. We will talk about storytelling in business and marketing. In the world of modern advertising, the marketers’ focus has shifted from traditional […]

WHAT TO DO WITH A POOR INP SCORE IN GOOGLE SEARCH CONSOLE
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To get a handle on the terms INP, let’s reconstruct the chronology. It’s complicated, can you give me examples? So, let’s break it down with examples. First, this is the time from a click on the “Show all content” hover to the display of that content on the page. Second, it can be the time […]

BURN RATE AND CASH RUNWAY: WHAT THEY ARE, HOW TO REDUCE
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About 80% of startups fail to stay on top because of improper planning and cash flow control. Cash Burn Rate is one of the key indicators for creating and adjusting business strategies, especially for junior businesses. Cash Runway is determined on the basis of this figure, that is, it is the possible duration of existence […]

MARKETING LINK LLC AND NICK LUKASHUK IN THE JURY OF THE INTERNATIONAL IT-UNIVERSE COMPETITION
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Marketing Link LLC, and Mykola Lukashuk — participated in the jury of the international student IT comp “IT-Universe” in the competition “Design of marketing materials for advertising new business”. On June 7, 2023, the first day of the competition of IT-Universe-2023, with more than 115 participants taking part in the first stages. The contestants competed […]

HOW TO GET STARS IN GOOGLE ADS: SEARCH TEXT ADS, DISPLAY ADS, GOOGLE SHOPPING, PERFORMANCE MAX, GOOGLE MAPS
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Having stars in Google Ads helps our customers to make decision to click for ads, it improves CTR and makes more trust to advertiser. At this moment, in Google Ads, there are three different types of adding stars: Stars in search ads with seller ratings as extension Google allows you to connect Google Customer Reviews, […]

FACEBOOK LEAD ADS: HOW NOT TO DRAIN YOUR BUDGET AND ROLLING IN LEADS
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If some type of advertising appears, it means that it is beneficial to someone. Lead Forms or Lead Ads can be the most profitable sales channels if you find the right way to them. Automation and creativity are key requirements for those who take risks and won’t be at a loss. Let’s take a look at what […]

HOW TO CALCULATE ROI, ROAS AND ROMI. CALCULATOR, COMPUTATION AND DIFFERENCES
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Is 300%, 500% and even 1000% ROI a myth or reality? It all depends on the calculation formulas. We will tell you about the tricks of marketers and teach you how to calculate ROI, ROMI, ROAS as easy times tables. You will learn to see manipulations in reports and even manipulate numbers if you want;) […]

HOW TO CONNECT SENDING CONTACTS FACEBOOK LEAD FORM ADS TO EMAIL
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TASK Save time on manual cheking of each lead and open a few times a day page of Publishing Tools. Just starting out with Facebook Ads and haven’t used Lead Ad before? The best option is to use the leadsync.me service to send leads to your email (one form per day for free), or the […]

HTML5
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HTML5 animated banners 300×600 160×600 300×250 320×50 336×280 By Mykola (Nick) Lukashuk for participating in the Awards. Designed to create a connection between clients and their customers. The main idea is not just to offer advantages like a free audit but also to demonstrate how company can help clients generate more leads—not just with words, […]