Marketing ⭐ Case study of the Marketing Link LLC agency

WHAT ARE BACKLINKS

Backlinks are links that lead to your website from other websites. Search engines value pages that are linked by reputable sources—so having high-quality backlinks is an important ranking factor. Not all backlinks are beneficial—it depends on the relevance and authority of the linking site, the placement of the link in the content, and other factors […]

Post author Oksana Korsun
Post date January 13, 2026
Reading time 10 minutes to read
Post author # Copywriting, Marketing, SEO

HOW WE INCREASED THE NUMBER OF LEADS BY 4× IN GOOGLE ADS FOR THE HOME REPAIR AND REMODELING NICHE (ALABAMA, USA)

Over six months, we managed to increase the number of leads from Google Ads by 4× in one of the most competitive service niches in the U.S.—remodeling and home repairs. The secret lies in deep sales funnel analytics, regular and meticulous ad optimization, and a clear focus on business results. Google Ads Service Remodeling and […]

Post author Vlad Taran
Post date December 19, 2025
Reading time 15 minutes to read
Post author # Cases, Google Ads, Marketing, PPC

WHAT IS TONE OF VOICE?

The brand’s tone of voice is an important part of the marketing strategy. It is used across all communication channels with the target audience, in both spoken and written messages. The tone of voice is a consistent theme in user communication and should be followed by everyone in the company—from executives to service staff, from […]

Post author Oksana Korsun
Post date October 7, 2025
Reading time 15 minutes to read
Post author # Copywriting, Marketing, SEO

8 найважливіших звітів в Google Analytics 4 для e-commerce проєкту

8 MOST IMPORTANT REPORTS IN GOOGLE ANALYTICS 4 FOR AN E-COMMERCE PROJECT

Want to better understand user behavior on your website, discover certain insights, and increase sales, but Google Analytics 4 scares you with its complexity? In this article, I’ve compiled just 8 truly important and necessary reports in GA4 for an e-commerce project—enough to understand key numbers and make strategic decisions. What’s it about? Standard reports […]

Post author Vlad Taran
Post date September 11, 2025
Reading time 10 minutes to read
Post author # Ecommerce, Marketing, PPC

Як встановити та налаштувати Quora Pixel

HOW TO INSTALL AND SET UP QUORA PIXEL

You can install the Quora Pixel through the GTM container. Installing Quora pixel Go to the Quora Ads Manager and navigate to the “Pixels & Events” section. In the Pixels & events section, click the Setup Pixel button. You will be presented with a window with options to install the Quora Pixel. Select the Install […]

Post author Sergiy Korotkiy
Post date July 14, 2025
Reading time 5 minutes to read
Post author # Google Ads, Manual, Marketing, PPC

Як збільшити продажі в eCommerce США за допомогою контекстної реклами в Google та Microsoft

HOW TO INCREASE SALES IN US ECOMMERCE USING GOOGLE ADS AND MICROSOFT ADS

Working with large budgets is always a challenge—quick results and constant control. See in our case study how the right strategy, even though it cannot avoid difficulties, ultimately always wins. Google Ads Services Power Tools Industry USA Location Client A large American online store specializing in the sale of power tools and equipment for woodworking […]

Post author Vlad Taran
Post date July 3, 2025
Reading time 15 minutes to read
Post author # Cases, Ecommerce, Google Ads, Marketing, PPC

HOW TO RUN MEETINGS

Some people talk in order to think, and others think before they talk. The first group likes to try out their ideas by speaking them out loud—they find it easier to say something, listen to their own words, and then decide if they agree or not. If you’ve ever explained news to someone or talked […]

Post author Julia Sotnikova
Post date June 11, 2025
Reading time 10 minutes to read
Post author # Manual, Marketing

Директ-маркетинг: що таке метод прямого маркетингу?

DIRECT MARKETING: WHAT IS A DIRECT MARKETING METHOD

According to marketing research, over 40% of consumers say they keep emails in their inbox to review information. Almost one-third occasionally forward emails to acquaintances, and more than 80% of respondents said they find content received through email marketing useful. The core of this type of business promotion is direct communication with the target audience […]

Post author Oksana Korsun
Post date June 3, 2025
Reading time 15 minutes to read
Post author # Copywriting, Google Ads, Marketing, Paid Social, PPC, SEO

Вартість залучення клієнта: доленосна бізнес-метрика

COST OF CUSTOMER ACQUISITION OR CAC: A LIFE-CHANGING BUSINESS METRIC

Unlike pay-per-click, conversions, return on investment, and many other marketing terms, the concept of CAC (Customer Acquisition Cost) may not be familiar to a business owner. However, this metric is extremely important. Along with LTV (Lifetime Value), this metric defines the effectiveness of the sales funnel and shows the business’s success and its appeal to […]

Post author Oksana Korsun
Post date May 29, 2025
Reading time 15 minutes to read
Post author # Google Ads, Marketing, Paid Social, SEO

Як правильно підвищувати ціни для клієнтів?

HOW TO RAISE PRICES FOR CUSTOMERS PROPERLY?

The word “cheap” often has a negative connotation and can be off-putting for many people. Not everyone wants to own low-cost products or use services that seem too inexpensive. Yes, people are attracted to sales and special offers, but only when it comes to interesting and quality products. Consumers are willing to pay more for […]

Post author Oksana Korsun
Post date May 26, 2025
Reading time 15 minutes to read
Post author # Copywriting, Ecommerce, Marketing, PPC, SEO

HOW TO CREATE A PASSWORD?

A password is a group of characters used to confirm a person’s identity during login. Usually, it is used with a username or email address. Passwords help users of websites, apps, and devices get access to certain features or their personal devices—and therefore to their private data. What Is This About? Why Do We Need […]

Post author Oksana Korsun
Post date May 23, 2025
Reading time 10 minutes to read
Post author # Copywriting, Marketing

HOW TO CREATE A USER STORY?

A user story is an informal, general explanation of software features written from the user’s point of view. It is usually written by a product owner, product manager, or program manager and shared with the developers of a website, online service, or mobile app. Many companies skip this step and go straight to creating a […]

Post author Oksana Korsun
Post date May 21, 2025
Reading time 10 minutes to read
Post author # Marketing

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